Communication Today

Scope & Guideline

Advancing insights in communication and marketing.

Introduction

Explore the comprehensive scope of Communication Today through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore Communication Today in depth and align your research initiatives with current academic trends.
LanguageMulti-Language
ISSN1338-130x
PublisherUNIV SS CYRIL & METHODIUS TRNAVA
Support Open AccessNo
CountrySlovakia
TypeJournal
Convergefrom 2017 to 2024
AbbreviationCOMMUN TODAY / Commun. Today
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressNAMESTIE JOZEFA HERDU 2, TRNAVA 91701, SLOVAKIA

Aims and Scopes

Communication Today serves as a pivotal platform for scholarly discussions focused on the multifaceted nature of communication in contemporary society. The journal emphasizes interdisciplinary approaches and critical analyses of communication practices, media representations, and their sociocultural implications.
  1. Media Representation and Ethics:
    The journal consistently explores how media portrays various social issues, including the representation of marginalized groups, ethical considerations in media practices, and the impact of these representations on public perception.
  2. Impact of Digital Communication:
    A significant focus is placed on the evolution of digital communication tools, their influence on interpersonal and organizational communication, and how they are shaping consumer behavior and marketing strategies.
  3. Sustainability and Social Responsibility:
    The journal highlights communication strategies that promote sustainable practices and corporate social responsibility, examining how brands communicate their values to consumers and the role of digital influencers in this context.
  4. Crisis Communication:
    The impact of crises, such as the COVID-19 pandemic, on communication patterns and media consumption has been a recurring theme, reflecting the journal's commitment to analyzing communication in times of societal stress.
  5. Cultural and Political Discourse:
    The journal investigates the intersection of media, politics, and culture, focusing on how media frames political narratives and influences public discourse, particularly in the context of populism and misinformation.
Communication Today is at the forefront of contemporary communication research, with several emerging themes reflecting the current societal and technological trends. These areas of focus are critical for understanding the evolving landscape of communication.
  1. Influence of Digital Influencers:
    The rise of virtual influencers and their role in promoting sustainable values is gaining traction, highlighting how social media dynamics are reshaping marketing strategies and consumer engagement.
  2. Crisis and Emergency Communication:
    The ongoing analysis of communication strategies during crises, particularly in the context of the COVID-19 pandemic, is becoming increasingly relevant, as it informs future practices in public health communication.
  3. Ethical Marketing Practices:
    There is a growing interest in how codes of ethics function as tools for marketing communication, reflecting a broader trend towards accountability and transparency in business practices.
  4. Cultural Representation in Media:
    Emerging studies are focusing on the representation of diverse cultural identities in media narratives, particularly in relation to political figures and events, underlining the importance of media framing in shaping public discourse.
  5. Consumer Behavior in Digital Spaces:
    Research examining how digital environments influence consumer behavior, particularly regarding brand interactions and purchase decisions, is becoming increasingly prominent as e-commerce continues to grow.

Declining or Waning

While Communication Today continues to evolve, certain themes that were previously prominent are showing signs of decline. These waning scopes reflect shifts in research interests and the changing landscape of communication studies.
  1. Traditional Media Formats:
    Research focusing exclusively on traditional media formats, such as print journalism and television, is becoming less prevalent, as scholars increasingly prioritize digital communication channels and their innovative impacts.
  2. Static Consumer Behavior Models:
    Studies employing static models of consumer behavior, without accounting for the dynamic influences of digital environments and social media interactions, are becoming less common, indicating a shift towards more nuanced analyses.
  3. Narrow Demographic Studies:
    Research targeting specific demographic groups in isolation is declining, as there is a growing recognition of the need for intersectional approaches that consider multiple identities and experiences in communication research.
  4. Historical Analysis of Media Content:
    While historical perspectives remain important, there is a noticeable decrease in studies that focus solely on historical media content analysis, with a preference for contemporary and future-oriented research themes.
  5. Simplistic Definitions of Media Literacy:
    The simplistic approaches to defining media literacy are waning, as the discourse shifts towards more complex understandings that encompass various dimensions of media consumption and critical engagement.

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