JOURNAL OF ADVERTISING

metrics 2024

Charting the Course for Advertising Excellence

Introduction

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

Metrics 2024

SCIMAGO Journal Rank2.91
Journal Impact Factor5.40
Journal Impact Factor (5 years)7.60
H-Index132
Journal IF Without Self5.40
Eigen Factor0.00
Normal Eigen Factor0.77
Influence2.09
Immediacy Index0.60
Cited Half Life11.40
Citing Half Life9.90
JCI1.66
Total Documents966
WOS Total Citations6506
SCIMAGO Total Citations9256
SCIMAGO SELF Citations1040
Scopus Journal Rank2.91
Cites / Document (2 Years)8.98
Cites / Document (3 Years)8.56
Cites / Document (4 Years)9.17

Metrics History

Rank 2024

Scopus

Communication in Social Sciences
Rank #13/511
Percentile 97.46
Quartile Q1
Business and International Management in Business, Management and Accounting
Rank #40/443
Percentile 90.97
Quartile Q1
Marketing in Business, Management and Accounting
Rank #31/210
Percentile 85.24
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 59/302
Percentile 80.60
Quartile Q1
COMMUNICATION
Rank 6/227
Percentile 97.60
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 30/302
Percentile 90.07
Quartile Q1
COMMUNICATION
Rank 25/227
Percentile 88.99
Quartile Q1

Quartile History

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