JOURNAL OF ADVERTISING

metrics 2024

Illuminating Trends in Advertising and Business Dynamics

Introduction

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

Metrics 2024

SCIMAGO Journal Rank2.91
Journal Impact Factor5.40
Journal Impact Factor (5 years)7.60
H-Index132
Journal IF Without Self5.40
Eigen Factor0.00
Normal Eigen Factor0.77
Influence2.09
Immediacy Index0.60
Cited Half Life11.40
Citing Half Life9.90
JCI1.66
Total Documents966
WOS Total Citations6506
SCIMAGO Total Citations9256
SCIMAGO SELF Citations1040
Scopus Journal Rank2.91
Cites / Document (2 Years)8.98
Cites / Document (3 Years)8.56
Cites / Document (4 Years)9.17

Metrics History

Rank 2024

Scopus

Communication in Social Sciences
Rank #13/511
Percentile 97.46
Quartile Q1
Business and International Management in Business, Management and Accounting
Rank #40/443
Percentile 90.97
Quartile Q1
Marketing in Business, Management and Accounting
Rank #31/210
Percentile 85.24
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 59/302
Percentile 80.60
Quartile Q1
COMMUNICATION
Rank 6/227
Percentile 97.60
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 30/302
Percentile 90.07
Quartile Q1
COMMUNICATION
Rank 25/227
Percentile 88.99
Quartile Q1

Quartile History

Similar Journals

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Connecting Scholars and Practitioners in Marketing Excellence
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

Journal of Fashion Marketing and Management

Unveiling Insights in Fashion Marketing and Management
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1361-2026Frequency: 4 issues/year

Journal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.

JOURNAL OF FOOD PRODUCTS MARKETING

Exploring the Dynamics of Food Marketing and Consumer Insights
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

MARKETING LETTERS

Fostering global dialogue in business and marketing.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Market-Trziste

Advancing Knowledge in Economics and Marketing
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Journal of Creative Communications

Pioneering New Paths in Communication Research
Publisher: SAGE PUBLICATIONS INCISSN: 0973-2586Frequency: 3 issues/year

The Journal of Creative Communications, published by SAGE PUBLICATIONS INC, stands as a prominent forum within the field of communication, holding a Q2 rank in the Communication category according to the 2023 metrics. With an ISSN of 0973-2586 and an E-ISSN of 0973-2594, this journal offers a comprehensive exploration of inventive communication practices, theories, and methodologies, making it a vital resource for researchers, professionals, and students alike. Since its inception in 2006, the journal has been committed to fostering innovative discourse and scholarly excellence, as evidenced by its Scopus ranking at #157 of 511 in Social Sciences – Communication, placing it in the 69th percentile. While the journal does not currently offer open access options, it continues to maintain a high impact factor through rigorously peer-reviewed contributions. As it converges towards 2024, the Journal of Creative Communications seeks to elevate the discourse surrounding contemporary communication issues, pushing the boundaries of creativity and inquiry in an ever-evolving landscape.

Journal of Brand Management

Advancing Insights in Brand Innovation
Publisher: PALGRAVE MACMILLAN LTDISSN: 1350-231XFrequency: 6 issues/year

The Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.

International Journal of Marketing Communication and New Media

Empowering voices in the realm of digital marketing.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Revista Brasileira de Marketing

Fostering Collaboration in Marketing Research
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

JOURNAL OF MEDIA ECONOMICS

Decoding the Economics of Communication
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0899-7764Frequency: 4 issues/year

JOURNAL OF MEDIA ECONOMICS, published by Routledge Journals, Taylor & Francis Ltd, is a prominent platform dedicated to exploring the intricate relationship between media and economic principles. With a focus on creating a nexus between communication and economics, this journal serves as a vital resource for researchers, professionals, and students alike. Although it does not currently offer open access, it strives to provide engaging and original research that sheds light on contemporary issues within the media landscape. As reflected in its 2023 Scopus rankings, the journal holds a respectable position within its field, ranking in the third quartile in both Communication and Economics and Econometrics. The journal encompasses a wide array of topics relevant to the media economy, facilitating insightful discussions and encouraging innovative perspectives. As it continues to publish valuable content, the JOURNAL OF MEDIA ECONOMICS remains an essential resource for those looking to understand the economic implications of media activities and the ever-evolving communication landscape.