JOURNAL OF ADVERTISING

Scope & Guideline

Advancing Insights in Advertising and Business Management

Introduction

Immerse yourself in the scholarly insights of JOURNAL OF ADVERTISING with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN0091-3367
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1972 to 2024
AbbreviationJ ADVERTISING / J. Advert.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Advertising focuses on the multifaceted nature of advertising, exploring its psychological, social, and economic dimensions. The journal aims to provide a platform for innovative research that advances the understanding of advertising practices and their implications for consumers and brands.
  1. Interdisciplinary Research:
    The journal encourages interdisciplinary approaches, combining insights from psychology, sociology, marketing, and communication studies to explore the complexities of advertising.
  2. Consumer Behavior Insights:
    A significant focus is on understanding consumer responses to advertising, including emotional engagement, decision-making processes, and the impact of cultural and social factors.
  3. Technological Integration:
    Research often examines the role of technology in advertising, including the use of AI, machine learning, and social media platforms, reflecting contemporary trends in the advertising landscape.
  4. Ethics and Social Responsibility:
    The journal addresses ethical considerations in advertising, including issues of representation, inclusivity, and the impact of advertising on societal norms and values.
  5. Brand Management and Strategy:
    Explorations of brand dynamics, including brand loyalty, attachment, and the strategic use of advertising to foster brand equity and consumer relationships.
The Journal of Advertising is witnessing a dynamic evolution in its research focus, reflecting the changing landscape of advertising practices and consumer engagement. This section outlines the emerging themes that are gaining traction among recent publications.
  1. AI and Automation in Advertising:
    A significant trend is the exploration of artificial intelligence and automation in advertising, including the implications of AI-generated content and personalized advertising strategies.
  2. Social Media and Influencer Marketing:
    Research increasingly concentrates on the role of social media influencers and their impact on brand perception and consumer behavior, reflecting the growing significance of digital platforms.
  3. Diversity and Inclusion in Advertising:
    There is a rising emphasis on diversity and inclusion, with studies examining how representation in advertising affects consumer engagement and brand loyalty.
  4. Sustainability and Ethical Advertising:
    Emerging topics include sustainability in advertising practices, where researchers investigate consumer perceptions of greenwashing and the effectiveness of eco-friendly messaging.
  5. Consumer Activism and Brand Response:
    The journal is increasingly focusing on consumer activism and how brands navigate social issues, reflecting a growing interest in corporate social responsibility and brand activism.

Declining or Waning

While the Journal of Advertising continues to evolve, certain themes have seen a decline in prominence over recent years. This section highlights those areas that may be losing traction in the current advertising research landscape.
  1. Traditional Advertising Methods:
    There is a noticeable decrease in research focused on traditional advertising methods, such as print and broadcast media, as attention shifts towards digital and social media strategies.
  2. Static Advertising Formats:
    The focus on static advertisements is waning, with less emphasis on traditional display ads and more on dynamic and interactive formats that engage consumers in novel ways.
  3. Overly Generalized Consumer Segmentation:
    Research that relies on broad demographic categories for consumer segmentation is declining, as the field moves towards more nuanced and psychographic approaches that consider individual consumer motivations.
  4. Nostalgia in Advertising:
    While nostalgia was once a popular theme, recent publications indicate a shift towards more contemporary themes that resonate with current social issues, reducing the frequency of nostalgia-based advertising studies.
  5. Celebrity Endorsements:
    Although celebrity endorsements have historically been a staple in advertising research, there is a noticeable decline in studies focusing solely on this area, as the field explores more diverse influencer dynamics.

Similar Journals

MARKETING LETTERS

Fostering global dialogue in business and marketing.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Journal of Marketing Theory and Practice

Empowering scholars and practitioners with essential marketing knowledge.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Management & Marketing

Exploring New Frontiers in Management and Marketing
Publisher: SCIENDOISSN: 1842-0206Frequency: 4 issues/year

Management & Marketing is a prominent open-access journal dedicated to the fields of business management and marketing, published by SCIENTO in Romania. With an E-ISSN of 2069-8887, the journal has established itself as a significant player in academic research since becoming open access in 2015. Spanning a converged period from 2014 to 2024, it has achieved a commendable Q2 ranking in the 2023 category of Business, Management, and Accounting, reflecting its solid impact and reach within the academic community. Additionally, with a Scopus ranking of #50 out of 218 in General Business, Management, and Accounting, resulting in a 77th percentile standing, Management & Marketing represents a valuable resource for researchers, professionals, and students seeking to advance their understanding of contemporary management and marketing practices. Its commitment to disseminating innovative research makes it a crucial platform for knowledge exchange and scholarly dialogue in the dynamic landscape of business studies.

JOURNAL OF CONSUMER MARKETING

Innovating Strategies for a Changing Marketplace.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of International Consumer Marketing

Pioneering Research in International Consumer Trends
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

INTERNATIONAL JOURNAL OF MARKET RESEARCH

Leading the Charge in Market Research Innovation
Publisher: SAGE PUBLICATIONS LTDISSN: 1470-7853Frequency: 6 issues/year

International Journal of Market Research, published by SAGE Publications Ltd, stands out as a premier platform for the dissemination of high-quality research within the realms of business, marketing, and economics. With an ISSN of 1470-7853 and an E-ISSN of 2515-2173, this journal has been influential since its inception in 1996, showcasing a commitment to advancing scholarly dialogue and professional practice through rigorous analysis and innovative insights. The journal is categorized in the top quartiles (Q1 and Q2) for Business and International Management, Economics and Econometrics, and Marketing, reflecting its robust impact within the research community. Furthermore, its rankings in Scopus highlight its prominence in these fields, with commendable percentiles that emphasize the quality and relevance of published work. The journal offers open access options for authors seeking to increase the visibility of their research. As it continues to evolve through 2024 and beyond, the International Journal of Market Research remains a vital resource for academics, practitioners, and students who are eager to explore the latest trends and theories shaping the market research landscape.

Journal of Current Issues and Research In Advertising

Pioneering research that drives advertising excellence.
Publisher: TAYLOR & FRANCIS LTDISSN: 1064-1734Frequency: 4 issues/year

The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.

Journal of Historical Research in Marketing

Advancing Marketing Knowledge Through Historical Perspectives
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1755-750XFrequency: 4 issues/year

The Journal of Historical Research in Marketing is a premier academic outlet that delves into the intersections of history and marketing practices, offering a unique perspective on how historical analysis can inform contemporary marketing strategies. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this journal serves as a crucial platform for researchers, professionals, and students alike, aiming to enhance the understanding of marketing dynamics through a historical lens. With an ISSN of 1755-750X and an E-ISSN of 1755-7518, the journal has been contributing to the field since 2009 and is poised to continue its impact through 2024. While currently categorized in the Q3 quartile of marketing in 2023, this journal is committed to fostering innovative research that challenges conventional marketing narratives and explores the evolution of market practices over time. By providing valuable insights, the journal appeals to a diverse readership eager to explore how historical context shapes modern-day marketing.

Young Consumers

Connecting Research with Young Consumer Realities
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1758-7212Frequency: 4 issues/year

Young Consumers, published by Emerald Group Publishing Ltd, is a leading academic journal dedicated to exploring the dynamics of consumer behavior among younger demographics. With ISSN 1758-7212 and E-ISSN 1747-3616, this journal serves as a pivotal platform for researchers in the fields of Economics, Life-span and Life-course Studies, and consumer research. As of 2023, it proudly holds a Q1 ranking in Economics and a Q2 ranking in Life-span and Life-course Studies, reflecting its high impact and relevance in the academic community. Spanning from 2002 to 2024, the journal aims to disseminate innovative research that enhances our understanding of youthful consumer patterns, providing valuable insights for academics, industry professionals, and policymakers alike. While the journal is not open access, it continues to play an essential role in fostering scholarly discussion and collaboration in the fields it represents, ultimately contributing to the advancement of knowledge on how young consumers shape and are shaped by contemporary market trends.

JOURNAL OF MEDIA ECONOMICS

Navigating the Evolving Terrain of Media Economics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0899-7764Frequency: 4 issues/year

JOURNAL OF MEDIA ECONOMICS, published by Routledge Journals, Taylor & Francis Ltd, is a prominent platform dedicated to exploring the intricate relationship between media and economic principles. With a focus on creating a nexus between communication and economics, this journal serves as a vital resource for researchers, professionals, and students alike. Although it does not currently offer open access, it strives to provide engaging and original research that sheds light on contemporary issues within the media landscape. As reflected in its 2023 Scopus rankings, the journal holds a respectable position within its field, ranking in the third quartile in both Communication and Economics and Econometrics. The journal encompasses a wide array of topics relevant to the media economy, facilitating insightful discussions and encouraging innovative perspectives. As it continues to publish valuable content, the JOURNAL OF MEDIA ECONOMICS remains an essential resource for those looking to understand the economic implications of media activities and the ever-evolving communication landscape.