Journal of Marketing Analytics

metrics 2024

Decoding Marketing Success with Big Data Insights.

Introduction

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Metrics 2024

SCIMAGO Journal Rank0.73
Journal Impact Factor4.00
Journal Impact Factor (5 years)5.30
H-Index21
Journal IF Without Self4.00
Eigen Factor0.00
Normal Eigen Factor0.17
Influence0.62
Immediacy Index0.80
Cited Half Life3.30
Citing Half Life6.70
JCI0.68
Total Documents311
WOS Total Citations1029
SCIMAGO Total Citations1221
SCIMAGO SELF Citations176
Scopus Journal Rank0.73
Cites / Document (2 Years)3.96
Cites / Document (3 Years)4.93
Cites / Document (4 Years)5.98

Metrics History

Rank 2024

Scopus

Economics, Econometrics and Finance (miscellaneous) in Economics, Econometrics and Finance
Rank #36/242
Percentile 85.12
Quartile Q1
Statistics, Probability and Uncertainty in Decision Sciences
Rank #26/168
Percentile 84.52
Quartile Q1
Strategy and Management in Business, Management and Accounting
Rank #161/478
Percentile 66.32
Quartile Q2
Marketing in Business, Management and Accounting
Rank #84/210
Percentile 60.00
Quartile Q2

IF (Web Of Science)

BUSINESS
Rank 92/302
Percentile 69.70
Quartile Q2

JCI (Web Of Science)

BUSINESS
Rank 130/302
Percentile 56.95
Quartile Q2

Quartile History

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