Metaphor and the Social World
Scope & Guideline
Exploring the Power of Metaphor in Society
Introduction
Aims and Scopes
- Metaphor in Social Discourse:
The journal focuses on how metaphors function in various social contexts, including political, educational, and cultural discourses, illuminating their impact on public perception and understanding. - Cognitive Linguistics Approaches:
It employs cognitive linguistics methodologies to analyze how metaphors shape thought processes and influence human behavior, particularly in the interpretation of complex social issues. - Multimodal Analysis:
The journal examines metaphors across different modes of communication, including visual, verbal, and gestural, highlighting the interplay between language and other semiotic resources. - Interdisciplinary Perspectives:
By integrating insights from linguistics, psychology, sociology, and cultural studies, the journal provides a comprehensive view of metaphor's role in society. - Empirical Investigations:
The journal emphasizes empirical research, utilizing qualitative and quantitative methodologies to investigate metaphorical usage in real-world contexts.
Trending and Emerging
- Metaphors in Digital Communication:
There is a growing interest in how metaphors are used in digital platforms, particularly social media, reflecting their role in shaping public discourse and societal narratives. - Health and Well-being Metaphors:
Recent publications indicate an increasing focus on metaphors related to health, particularly in the context of mental health and chronic illnesses, emphasizing how metaphor shapes perceptions of health and illness. - Political Metaphor Analysis:
The analysis of metaphors within political discourse is gaining traction, particularly in the context of current global events, showcasing how metaphor influences political framing and public opinion. - Intercultural and Cross-Linguistic Studies:
There is a notable trend towards exploring metaphors across different languages and cultures, highlighting their role in intercultural communication and understanding. - Metaphors in Education:
The educational implications of metaphor are emerging as a significant theme, with research exploring how metaphors shape teaching practices and learning experiences.
Declining or Waning
- Traditional Linguistic Analyses:
There is a noticeable decline in papers focusing solely on traditional linguistic analyses of metaphor without consideration of broader social implications or interdisciplinary connections. - Narrowly Defined Cultural Studies:
Research that restricts itself to isolated cultural studies without integrating social or cognitive frameworks seems to be less prevalent, indicating a shift towards more holistic approaches. - Static Frameworks of Understanding Metaphor:
The journal has seen fewer contributions that rely on static definitions of metaphor, suggesting a transition towards more dynamic and context-sensitive understandings of metaphorical language.
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