AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion
Scope & Guideline
Bridging theory and practice in the evolving landscape of communication.
Introduction
Aims and Scopes
- Communication Strategies in Digital Environments:
The journal emphasizes research on how communication strategies adapt to digital platforms, including social media, streaming services, and interactive technologies. - Impact of Artificial Intelligence on Communication:
A significant focus is on the implications of artificial intelligence for communication practices, ethics, and the future of media, reflecting the growing integration of AI in various sectors. - Crisis Communication and Misinformation:
The journal explores the dynamics of crisis communication, particularly in the context of misinformation and the role of media literacy in addressing these challenges. - Cultural and Gender Perspectives in Communication:
Research addressing cultural narratives, gender representation, and inclusivity in communication strategies is a core aspect, highlighting the importance of diverse voices. - Innovative Narratives and Formats:
The journal encourages exploration of new storytelling formats, including transmedia and interactive narratives, to engage audiences more effectively.
Trending and Emerging
- Artificial Intelligence and Ethics:
With multiple papers addressing AI's impact on communication, this theme is rapidly gaining traction, reflecting an urgent need to understand ethical implications in media practices. - Digital Literacy and Misinformation Mitigation:
Emerging discussions around digital literacy, especially in combating misinformation, highlight the journal's commitment to addressing current challenges faced by society in the digital age. - Sports Communication and Branding:
The rise in studies focusing on sports communication and branding strategies indicates a growing interest in how sports can influence national identity and marketing. - Interactive and Immersive Storytelling:
Research into immersive storytelling formats, particularly in the context of the metaverse and augmented reality, signals a trend towards innovative engagement strategies. - Crisis Communication in a Global Context:
A heightened focus on crisis communication, especially relating to global events and their impact on public perception, reflects the journal's relevance in contemporary discourse.
Declining or Waning
- Traditional Media Analysis:
There has been a noticeable decline in studies focused exclusively on traditional media formats, such as print journalism, as the emphasis shifts towards digital communication and new media. - Historical Perspectives on Communication:
Research with a strong historical focus seems to be less prevalent, indicating a trend towards more immediate and contemporary issues rather than retrospective analyses. - Niche Advertising Techniques:
Papers exploring very specific or niche advertising techniques that were once popular appear to be decreasing, possibly due to the broader acceptance of digital marketing strategies.
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