AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion

Scope & Guideline

Unlocking insights for a dynamic communication future.

Introduction

Explore the comprehensive scope of AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion in depth and align your research initiatives with current academic trends.
LanguageSpanish
ISSN2174-0992
PublisherASOC DESARROLLO COMUNICACION
Support Open AccessNo
Country-
Type-
Converge-
AbbreviationADCOMUNICA / Adcomunica
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressDESPACHO RR 0022 SD, EDIF RECTORADO CAMPUS RIU SEC, CASTELLON 12006, SPAIN

Aims and Scopes

The journal 'AdComunica-Revista Cientifica de Estrategias Tendencias e Innovacion en Communicacion' focuses on the intersection of communication strategies and contemporary trends, emphasizing innovation in the field. It serves as a platform for scholarly discourse on how communication evolves in a rapidly changing media landscape.
  1. Communication Strategies in Digital Environments:
    The journal emphasizes research on how communication strategies adapt to digital platforms, including social media, streaming services, and interactive technologies.
  2. Impact of Artificial Intelligence on Communication:
    A significant focus is on the implications of artificial intelligence for communication practices, ethics, and the future of media, reflecting the growing integration of AI in various sectors.
  3. Crisis Communication and Misinformation:
    The journal explores the dynamics of crisis communication, particularly in the context of misinformation and the role of media literacy in addressing these challenges.
  4. Cultural and Gender Perspectives in Communication:
    Research addressing cultural narratives, gender representation, and inclusivity in communication strategies is a core aspect, highlighting the importance of diverse voices.
  5. Innovative Narratives and Formats:
    The journal encourages exploration of new storytelling formats, including transmedia and interactive narratives, to engage audiences more effectively.
Recent publications in 'AdComunica' showcase a dynamic shift towards themes that reflect contemporary societal issues and technological advancements, making them particularly relevant for researchers in the field.
  1. Artificial Intelligence and Ethics:
    With multiple papers addressing AI's impact on communication, this theme is rapidly gaining traction, reflecting an urgent need to understand ethical implications in media practices.
  2. Digital Literacy and Misinformation Mitigation:
    Emerging discussions around digital literacy, especially in combating misinformation, highlight the journal's commitment to addressing current challenges faced by society in the digital age.
  3. Sports Communication and Branding:
    The rise in studies focusing on sports communication and branding strategies indicates a growing interest in how sports can influence national identity and marketing.
  4. Interactive and Immersive Storytelling:
    Research into immersive storytelling formats, particularly in the context of the metaverse and augmented reality, signals a trend towards innovative engagement strategies.
  5. Crisis Communication in a Global Context:
    A heightened focus on crisis communication, especially relating to global events and their impact on public perception, reflects the journal's relevance in contemporary discourse.

Declining or Waning

While the journal has been at the forefront of several important themes, some areas of research appear to be waning in prominence. This decline may reflect shifts in societal interests or saturation of previous discussions.
  1. Traditional Media Analysis:
    There has been a noticeable decline in studies focused exclusively on traditional media formats, such as print journalism, as the emphasis shifts towards digital communication and new media.
  2. Historical Perspectives on Communication:
    Research with a strong historical focus seems to be less prevalent, indicating a trend towards more immediate and contemporary issues rather than retrospective analyses.
  3. Niche Advertising Techniques:
    Papers exploring very specific or niche advertising techniques that were once popular appear to be decreasing, possibly due to the broader acceptance of digital marketing strategies.

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