Journal of Creative Communications
Scope & Guideline
Cultivating a Hub for Creative Communication Scholarship
Introduction
Aims and Scopes
- Interdisciplinary Research in Communication:
The journal promotes interdisciplinary studies that integrate theories and methodologies from communication, media studies, sociology, psychology, and cultural studies to understand the dynamics of communication in contemporary society. - Impact of Technology on Communication Practices:
A core area of focus is the influence of digital technologies, including social media, artificial intelligence, and augmented reality, on communication practices, consumer behavior, and societal interactions. - Cultural and Global Perspectives:
The journal emphasizes research that explores communication practices across different cultural contexts, addressing global issues such as migration, identity, and social justice, particularly in relation to media representation and engagement. - Health Communication and Crisis Management:
The journal addresses themes related to health communication, particularly in the context of global crises such as the COVID-19 pandemic, examining how communication strategies affect public perception and behavior. - Consumer Behavior and Marketing Communication:
Research exploring the relationship between consumer behavior, brand communication, and marketing strategies is a significant area of interest, with a focus on how narratives and advertising influence consumer engagement.
Trending and Emerging
- Digital Engagement and Social Media Dynamics:
An increasing number of studies are focusing on the dynamics of digital engagement, particularly how social media platforms shape interactions, influence public opinion, and drive consumer behavior. - Artificial Intelligence and Communication:
Research exploring the role of artificial intelligence in communication practices is on the rise, particularly regarding its implications for creativity, brand interaction, and consumer relationships. - Health Communication Innovations:
There is a notable trend towards innovative approaches in health communication, especially in the context of crisis management and public health campaigns, highlighting the importance of effective messaging in times of uncertainty. - Cultural Narratives and Identity Construction:
Emerging themes are increasingly examining how cultural narratives are constructed and disseminated through digital platforms, focusing on identity, representation, and community engagement. - Gamification and Interactive Learning:
The journal is seeing a growth in research related to gamification and its applications in education and marketing, emphasizing interactive learning and consumer engagement strategies.
Declining or Waning
- Traditional Media Studies:
There appears to be a waning focus on traditional media studies, with less emphasis on print journalism and television analysis as the journal shifts towards exploring digital and interactive media. - Static Advertising Models:
Research centered on static advertising models and traditional marketing strategies is decreasing, as the journal increasingly favors studies that investigate dynamic and interactive approaches to consumer engagement. - Narrow Cultural Analysis:
The scope of cultural analysis has broadened, leading to a decline in papers that focus solely on localized or narrow cultural contexts, as the journal now emphasizes global cultural interactions and transnational perspectives. - Political Communication in Isolation:
The exploration of political communication as a standalone topic is declining, with a shift towards integrating political discourse within broader themes of social media, public engagement, and cultural narratives. - Historical Communication Analysis:
The journal has seen a reduction in studies focused on historical aspects of communication, moving towards contemporary analyses that address current issues and emerging technologies.
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