Asian Journal of Business and Accounting

Scope & Guideline

Fostering Scholarly Dialogue in Accounting and Business

Introduction

Immerse yourself in the scholarly insights of Asian Journal of Business and Accounting with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1985-4064
PublisherUNIV MALAYA, FAC BUSINESS & ACCOUNTANCY
Support Open AccessNo
CountryMalaysia
TypeJournal
Convergefrom 2008 to 2024
AbbreviationASIAN J BUS ACCOUNT / Asian J. Bus. Account.
Frequency2 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressUNIB MALAYA, FAC BUSINESS & ACCOUNTANCY, KUALA LUMPUR 50603, MALAYSIA

Aims and Scopes

The Asian Journal of Business and Accounting focuses on the intersection of business practices, accounting standards, and emerging trends within the Asian context. It aims to provide a platform for innovative research and discussions that advance knowledge in these fields.
  1. Accounting Practices and Standards:
    The journal extensively covers topics related to accounting methods, standards, and practices, particularly in the context of Asian economies, facilitating a deeper understanding of regional adaptations to international standards.
  2. Corporate Governance and Social Responsibility:
    There is a consistent focus on the relationship between corporate governance structures and corporate social responsibility (CSR) initiatives, emphasizing how these factors influence firm performance and stakeholder engagement.
  3. Financial Technologies and Innovations:
    The journal explores the impact of financial technologies (FinTech) and innovations on traditional business models and accounting practices, showcasing how advancements like big data analytics and digital currencies are reshaping the landscape.
  4. Market Behavior and Consumer Insights:
    Research includes investigations into consumer behavior, marketing strategies, and brand equity, providing insights into how businesses can effectively engage with consumers in various Asian markets.
  5. Sustainability and Environmental Accounting:
    Sustainability practices and environmental impact assessments are increasingly integral to the journal's content, highlighting the importance of sustainable business practices in the accounting field.
The Asian Journal of Business and Accounting is witnessing the emergence of several new themes that reflect the evolving landscape of business and accounting in Asia. These trends indicate a proactive approach to addressing contemporary challenges and opportunities.
  1. Impact of Technology on Business Processes:
    Research examining the influence of emerging technologies, such as artificial intelligence and blockchain, on business processes and accounting practices is on the rise, highlighting the urgent need for adaptation in the digital age.
  2. Consumer Behavior in the Digital Marketplace:
    There is a growing focus on understanding consumer behavior in the context of e-commerce and digital platforms, particularly as businesses adapt to changing consumer preferences and the impact of social media.
  3. Sustainable Business Practices:
    Sustainability continues to be a significant theme, with increasing research on how businesses can implement sustainable practices and the role of accounting in promoting environmental accountability.
  4. Behavioral Finance and Investment Decisions:
    Emerging studies are delving into behavioral finance, particularly how psychological factors influence investment decisions in Asian markets, reflecting a shift towards a more holistic understanding of market dynamics.
  5. Corporate Social Responsibility and Performance Measurement:
    The relationship between CSR initiatives and firm performance measurement is gaining traction, with researchers investigating how effective CSR strategies can lead to improved business outcomes.

Declining or Waning

While the Asian Journal of Business and Accounting continues to thrive in various research areas, certain themes have shown a decline in prominence over recent years, reflecting shifts in academic interest and market needs.
  1. Traditional Financial Reporting:
    There has been a noticeable decrease in studies focused solely on traditional financial reporting practices, as the field increasingly emphasizes integrated reporting and sustainability.
  2. Static Economic Models:
    Research employing static economic models is becoming less common, with a shift towards dynamic models that incorporate real-time data and analytics to better reflect market changes.
  3. Conventional Marketing Strategies:
    Papers centered on conventional marketing strategies are dwindling, as the emphasis has shifted towards digital marketing and social media engagement strategies that resonate more with contemporary audiences.
  4. Generic Corporate Governance Frameworks:
    The exploration of generic corporate governance frameworks without regional context is declining, as there is a growing demand for studies that consider specific cultural and regulatory environments in Asia.
  5. Historical Analysis of Business Practices:
    There is a waning interest in purely historical analyses of business practices, with a stronger focus now on current trends, technological impacts, and future directions.

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