Journal of Asia Business Studies
Scope & Guideline
Advancing Knowledge in Asian Business and Management
Introduction
Aims and Scopes
- Business Management and Leadership:
Explores various aspects of management practices, leadership styles, and their impact on organizational performance within Asian companies. - Cultural Dynamics in Business:
Investigates how cultural factors influence business practices, consumer behavior, and employee relations in diverse Asian environments. - Entrepreneurship and Innovation:
Focuses on the motivations, challenges, and strategies of entrepreneurs, particularly women and marginalized groups, in the Asian context. - Sustainability and Corporate Social Responsibility (CSR):
Examines the role of sustainability practices and CSR initiatives in enhancing business performance and stakeholder engagement in Asian markets. - Market Dynamics and Consumer Behavior:
Analyzes consumer behavior trends, market strategies, and the impact of digital transformation on purchasing decisions in various sectors. - Economic and Financial Analysis:
Provides insights into financial performance, market dynamics, and the economic implications of policies affecting businesses in Asia.
Trending and Emerging
- Digital Transformation and Technology Adoption:
There is a significant increase in research around the impact of digital technologies, including AI and fintech, on business operations and innovation in Asian firms. - Employee Well-being and Mental Health:
A growing focus on employee well-being, particularly in the context of remote work and pandemic-related stress, reflects a shift towards understanding the human aspect of business. - Diversity and Inclusion in the Workplace:
Research on diversity, equity, and inclusion initiatives within organizations is on the rise, emphasizing the importance of varied perspectives in enhancing company performance. - Sustainable Business Practices:
Increasing attention is being paid to sustainability practices, particularly in relation to environmental impact and corporate responsibility, as businesses seek to align with global standards. - Consumer Behavior in the Digital Age:
Emerging studies focus on consumer behavior changes driven by digital platforms, particularly among younger generations, highlighting the evolving landscape of marketing.
Declining or Waning
- Traditional Marketing Strategies:
Research related to conventional marketing approaches appears to be decreasing, as newer digital and social media marketing strategies gain more attention. - Static Organizational Structures:
There is a noticeable reduction in studies focusing on rigid organizational structures, as businesses increasingly adopt agile and flexible models to navigate change. - Local vs. Global Market Comparisons:
While previously popular, studies comparing local Asian markets to global counterparts are less frequent, possibly due to a shift towards more localized research. - Corporate Governance in Established Firms:
Research examining governance practices in well-established firms has diminished, with more focus now on emerging startups and their innovative governance practices.
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