International Journal of Advertising

metrics 2024

Transforming Communication and Marketing Through Rigorous Research.

Introduction

International Journal of Advertising is a leading scholarly journal in the fields of Communication and Marketing, published by Routledge Journals, Taylor & Francis Ltd. With an impressive impact factor reflecting its high citation rates, this journal is acclaimed for its rigorous peer-reviewed research and theoretical advancements that shape the future of advertising practice and academia. Established in 1982 and converging until 2024, it has carved out a prestigious niche with a Q1 ranking in both Communication and Marketing categories, and it stands as a preeminent resource with Scopus ranks placing it in the top 1% of its field. Though the journal does not offer open access, it provides invaluable insights and knowledge that bolster understanding of consumer behavior, advertising effectiveness, and strategic marketing communications. This makes it an essential read for researchers, professionals, and students eager to enhance their comprehension of contemporary advertising practices and develop innovative solutions in the ever-evolving marketing landscape.

Metrics 2024

SCIMAGO Journal Rank2.58
Journal Impact Factor5.30
Journal Impact Factor (5 years)6.20
H-Index80
Journal IF Without Self5.30
Eigen Factor0.00
Normal Eigen Factor0.82
Influence1.43
Immediacy Index0.70
Cited Half Life6.10
Citing Half Life9.00
JCI1.44
Total Documents1177
WOS Total Citations4060
SCIMAGO Total Citations8932
SCIMAGO SELF Citations1737
Scopus Journal Rank2.58
Cites / Document (2 Years)8.55
Cites / Document (3 Years)9.61
Cites / Document (4 Years)8.61

Metrics History

Rank 2024

Scopus

Communication in Social Sciences
Rank #5/511
Percentile 99.02
Quartile Q1
Marketing in Business, Management and Accounting
Rank #23/210
Percentile 89.05
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 61/302
Percentile 80.00
Quartile Q1
COMMUNICATION
Rank 8/227
Percentile 96.70
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 43/302
Percentile 85.76
Quartile Q1
COMMUNICATION
Rank 30/227
Percentile 86.78
Quartile Q1

Quartile History

Similar Journals

Electronic Markets

Transforming Understanding of Market Dynamics
Publisher: SPRINGER HEIDELBERGISSN: 1019-6781Frequency: 4 issues/year

Electronic Markets, published by Springer Heidelberg, stands as a premier academic journal in the realm of Business and International Management, Computer Science Applications, and Economics, among other fields. With an impressive impact factor and consistent recognition in the top quartile (Q1) of multiple categories, this journal facilitates the dissemination of pioneering research that explores the intersections of technology, commerce, and consumer behavior. Covering a broad spectrum of pertinent topics from market innovation to economic implications of digital platforms, Electronic Markets serves as a vital resource for researchers, professionals, and students intent on understanding the evolving landscape of electronic commerce. The journal showcases rigorous peer-reviewed articles, ensuring the highest standards of scholarly excellence. Its long-standing reputation and comprehensive scope make it an essential publication for those engaged in the critically important dialogue around digital transformation in today's economy.

JOURNAL OF MARKETING RESEARCH

Shaping Marketing Strategies with Cutting-Edge Research
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2437Frequency: 6 issues/year

JOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.

JOURNAL OF ADVERTISING

Transforming Communication through Innovative Advertising Studies
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0091-3367Frequency: 4 issues/year

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

Journal of Current Issues and Research In Advertising

Connecting theory and practice in advertising today.
Publisher: TAYLOR & FRANCIS LTDISSN: 1064-1734Frequency: 4 issues/year

The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Shaping the Future of Advertising in a Digital Age
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

International Journal of Marketing Communication and New Media

Shaping the future of marketing through scholarly exchange.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

MARKETING LETTERS

Fostering global dialogue in business and marketing.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Australasian Marketing Journal

Stimulating Debate and Inspiring Change in the Marketing Sphere
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

POLITICAL COMMUNICATION

Exploring the Dynamics of Discourse and Media in Politics
Publisher: TAYLOR & FRANCIS INCISSN: 1058-4609Frequency: 4 issues/year

POLITICAL COMMUNICATION, published by Taylor & Francis Inc, stands as a premier journal in the fields of communication and sociology, recognized for its significant contributions to the study of political discourse and media effects since its inception in 1980. With its impact factor reflecting its prominence—ranked in the Q1 category among peers, including a remarkable position of Rank #13 in Sociology and Political Science and Rank #6 in Communication—this journal showcases groundbreaking research that shapes contemporary understanding of political communication dynamics. Researchers and professionals in these fields are urged to engage with the journal's comprehensive articles that explore the intersection of media, politics, and public understanding, thereby contributing to a richer dialogue in these essential socio-political arenas. Although not open access, the journal remains a crucial resource for advancing scholarship and is committed to fostering innovative research and critical analyses vital for the academic community.

Qualitative Market Research

Shaping marketing strategies with rigorous methodologies.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1352-2752Frequency: 4 issues/year

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.