International Journal of Advertising
metrics 2024
Exploring the Dynamics of Consumer Behavior and Advertising Effectiveness.
Introduction
International Journal of Advertising is a leading scholarly journal in the fields of Communication and Marketing, published by Routledge Journals, Taylor & Francis Ltd. With an impressive impact factor reflecting its high citation rates, this journal is acclaimed for its rigorous peer-reviewed research and theoretical advancements that shape the future of advertising practice and academia. Established in 1982 and converging until 2024, it has carved out a prestigious niche with a Q1 ranking in both Communication and Marketing categories, and it stands as a preeminent resource with Scopus ranks placing it in the top 1% of its field. Though the journal does not offer open access, it provides invaluable insights and knowledge that bolster understanding of consumer behavior, advertising effectiveness, and strategic marketing communications. This makes it an essential read for researchers, professionals, and students eager to enhance their comprehension of contemporary advertising practices and develop innovative solutions in the ever-evolving marketing landscape.
Metrics 2024
Metrics History
Rank 2024
Scopus
IF (Web Of Science)
JCI (Web Of Science)
Quartile History
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