International Journal of Advertising

metrics 2024

Exploring the Dynamics of Consumer Behavior and Advertising Effectiveness.

Introduction

International Journal of Advertising is a leading scholarly journal in the fields of Communication and Marketing, published by Routledge Journals, Taylor & Francis Ltd. With an impressive impact factor reflecting its high citation rates, this journal is acclaimed for its rigorous peer-reviewed research and theoretical advancements that shape the future of advertising practice and academia. Established in 1982 and converging until 2024, it has carved out a prestigious niche with a Q1 ranking in both Communication and Marketing categories, and it stands as a preeminent resource with Scopus ranks placing it in the top 1% of its field. Though the journal does not offer open access, it provides invaluable insights and knowledge that bolster understanding of consumer behavior, advertising effectiveness, and strategic marketing communications. This makes it an essential read for researchers, professionals, and students eager to enhance their comprehension of contemporary advertising practices and develop innovative solutions in the ever-evolving marketing landscape.

Metrics 2024

SCIMAGO Journal Rank2.58
Journal Impact Factor5.30
Journal Impact Factor (5 years)6.20
H-Index80
Journal IF Without Self5.30
Eigen Factor0.00
Normal Eigen Factor0.82
Influence1.43
Immediacy Index0.70
Cited Half Life6.10
Citing Half Life9.00
JCI1.44
Total Documents1177
WOS Total Citations4060
SCIMAGO Total Citations8932
SCIMAGO SELF Citations1737
Scopus Journal Rank2.58
Cites / Document (2 Years)8.55
Cites / Document (3 Years)9.61
Cites / Document (4 Years)8.61

Metrics History

Rank 2024

Scopus

Communication in Social Sciences
Rank #5/511
Percentile 99.02
Quartile Q1
Marketing in Business, Management and Accounting
Rank #23/210
Percentile 89.05
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 61/302
Percentile 80.00
Quartile Q1
COMMUNICATION
Rank 8/227
Percentile 96.70
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 43/302
Percentile 85.76
Quartile Q1
COMMUNICATION
Rank 30/227
Percentile 86.78
Quartile Q1

Quartile History

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