International Journal of Advertising

metrics 2024

Elevating Advertising Insights for Tomorrow's Innovators.

Introduction

International Journal of Advertising is a leading scholarly journal in the fields of Communication and Marketing, published by Routledge Journals, Taylor & Francis Ltd. With an impressive impact factor reflecting its high citation rates, this journal is acclaimed for its rigorous peer-reviewed research and theoretical advancements that shape the future of advertising practice and academia. Established in 1982 and converging until 2024, it has carved out a prestigious niche with a Q1 ranking in both Communication and Marketing categories, and it stands as a preeminent resource with Scopus ranks placing it in the top 1% of its field. Though the journal does not offer open access, it provides invaluable insights and knowledge that bolster understanding of consumer behavior, advertising effectiveness, and strategic marketing communications. This makes it an essential read for researchers, professionals, and students eager to enhance their comprehension of contemporary advertising practices and develop innovative solutions in the ever-evolving marketing landscape.

Metrics 2024

SCIMAGO Journal Rank2.58
Journal Impact Factor5.30
Journal Impact Factor (5 years)6.20
H-Index80
Journal IF Without Self5.30
Eigen Factor0.00
Normal Eigen Factor0.82
Influence1.43
Immediacy Index0.70
Cited Half Life6.10
Citing Half Life9.00
JCI1.44
Total Documents1177
WOS Total Citations4060
SCIMAGO Total Citations8932
SCIMAGO SELF Citations1737
Scopus Journal Rank2.58
Cites / Document (2 Years)8.55
Cites / Document (3 Years)9.61
Cites / Document (4 Years)8.61

Metrics History

Rank 2024

Scopus

Communication in Social Sciences
Rank #5/511
Percentile 99.02
Quartile Q1
Marketing in Business, Management and Accounting
Rank #23/210
Percentile 89.05
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 61/302
Percentile 80.00
Quartile Q1
COMMUNICATION
Rank 8/227
Percentile 96.70
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 43/302
Percentile 85.76
Quartile Q1
COMMUNICATION
Rank 30/227
Percentile 86.78
Quartile Q1

Quartile History

Similar Journals

International Journal of Sports Marketing & Sponsorship

Elevating Brand Equity through Sports Insights
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Journal of Studies on Alcohol and Drugs

Transforming understanding of alcohol and drug dynamics.
Publisher: ALCOHOL RES DOCUMENTATION INC CENT ALCOHOL STUD RUTGERS UNIVISSN: 1937-1888Frequency: 6 issues/year

The Journal of Studies on Alcohol and Drugs is a premier academic journal dedicated to advancing the understanding of alcohol and drug use, its effects, and its societal implications. Published by ALCOHOL RES DOCUMENTATION INC at the Center for Alcohol Studies, Rutgers University, this journal features comprehensive research that spans the disciplines of health, psychiatry, mental health, and toxicology. With its Q1 ranking in Health (Social Science) and Q2 ranking in Psychiatry and Mental Health, the journal plays a vital role in disseminating high-impact research that informs policy, prevention, and treatment strategies in addiction and substance use. The journal contributes significantly to the field, as evidenced by its solid Scopus rankings and engagement with contemporary issues, making it an essential resource for researchers, practitioners, and students. Although it does not offer open access, the journal's commitment to rigorous peer review and scholarship ensures that it remains at the forefront of research on alcohol and drugs through its converged publication timeline from 2007 to 2024.

Journal of Research in Interactive Marketing

Elevating Marketing Strategies through Scholarly Insight
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Marketing and Management of Innovations

Innovative Insights for a Dynamic Marketplace.
Publisher: SUMY STATE UNIV, DEPT MARKETING & MANAGEMENT INNOVATIVE ACTIVITYISSN: 2218-4511Frequency: 4 issues/year

Marketing and Management of Innovations is a premier academic journal dedicated to the exploration of innovative practices in marketing and management. Published by Sumy State University, Department of Marketing & Management Innovative Activity, this journal has been an Open Access resource since 2010, aiming to provide unbridled access to cutting-edge research and insights. With a focus on the dynamic intersection of marketing strategies and innovative management practices, it serves as a vital platform for researchers, professionals, and students from around the globe to disseminate and engage with groundbreaking ideas. Although specific metrics such as H-index are currently unavailable, the journal continues to foster scholarly dialogue and contribute significantly to the academic landscape, making it an essential resource for those seeking to enhance their understanding of innovation in the marketplace. Located in Sumy, Ukraine, the journal not only highlights local advancements but also connects with international trends shaping the future of business management.

International Journal of Marketing Communication and New Media

Empowering voices in the realm of digital marketing.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

POLITICAL COMMUNICATION

Exploring the Dynamics of Discourse and Media in Politics
Publisher: TAYLOR & FRANCIS INCISSN: 1058-4609Frequency: 4 issues/year

POLITICAL COMMUNICATION, published by Taylor & Francis Inc, stands as a premier journal in the fields of communication and sociology, recognized for its significant contributions to the study of political discourse and media effects since its inception in 1980. With its impact factor reflecting its prominence—ranked in the Q1 category among peers, including a remarkable position of Rank #13 in Sociology and Political Science and Rank #6 in Communication—this journal showcases groundbreaking research that shapes contemporary understanding of political communication dynamics. Researchers and professionals in these fields are urged to engage with the journal's comprehensive articles that explore the intersection of media, politics, and public understanding, thereby contributing to a richer dialogue in these essential socio-political arenas. Although not open access, the journal remains a crucial resource for advancing scholarship and is committed to fostering innovative research and critical analyses vital for the academic community.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Advancing the Future of Digital Marketing
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

Qualitative Market Research

Deepening marketing knowledge with qualitative expertise.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1352-2752Frequency: 4 issues/year

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.

Luxury-History Culture Consumption

Decoding the Cultural Impact of Luxury Trends
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2051-1817Frequency: 2 issues/year

Luxury-History Culture Consumption, published by Routledge Journals, Taylor & Francis Ltd, is an esteemed journal dedicated to exploring the multifaceted intersections of luxury, culture, and consumer behavior. With an ISSN of 2051-1817 and an E-ISSN of 2051-1825, this journal provides a vital platform for researchers, academics, and industry professionals to examine the evolving narratives of luxury in historical and contemporary contexts. By fostering interdisciplinary dialogue, the journal addresses critical issues related to consumption patterns, cultural influences, and the societal implications of luxury markets. As luxury continues to shape cultural identities globally, this journal plays a crucial role in advancing knowledge and understanding within the field, making it an essential read for those engaged in the study of consumer behavior and cultural trends.

MARKETING LETTERS

Advancing marketing knowledge through innovative research.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.