PSYCHOLOGY & MARKETING

metrics 2024

Exploring the Mind Behind Marketing Strategies

Introduction

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Metrics 2024

SCIMAGO Journal Rank2.76
Journal Impact Factor8.90
Journal Impact Factor (5 years)7.90
H-Index143
Journal IF Without Self8.90
Eigen Factor0.01
Normal Eigen Factor1.85
Influence1.70
Immediacy Index1.20
Cited Half Life7.30
Citing Half Life8.10
JCI1.98
Total Documents1912
WOS Total Citations11090
SCIMAGO Total Citations16744
SCIMAGO SELF Citations2494
Scopus Journal Rank2.76
Cites / Document (2 Years)10.85
Cites / Document (3 Years)10.07
Cites / Document (4 Years)9.64

Metrics History

Rank 2024

Scopus

Applied Psychology in Psychology
Rank #16/249
Percentile 93.57
Quartile Q1
Marketing in Business, Management and Accounting
Rank #27/210
Percentile 87.14
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 19/302
Percentile 93.90
Quartile Q1
PSYCHOLOGY, APPLIED
Rank 6/113
Percentile 95.10
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 18/302
Percentile 94.04
Quartile Q1
PSYCHOLOGY, APPLIED
Rank 8/114
Percentile 92.98
Quartile Q1

Quartile History

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