Journal of African Media Studies
Scope & Guideline
Transforming the Discourse on African Media Studies.
Introduction
Aims and Scopes
- Media Representation and Identity:
The journal explores how various media forms represent African identities and cultures, analyzing the impact of these representations on societal perceptions and self-identification within local and global contexts. - Digital Media and Technology:
A significant focus is on the influence of digital media technologies, including social media, on communication practices, audience engagement, and the re-negotiation of traditional media roles in the African landscape. - Crisis Communication and Public Health:
The journal addresses the role of media in public health communication, especially during crises such as pandemics, examining how information is disseminated and perceived by different audiences. - Political Economy of Media:
The journal investigates the intersection of media and politics, analyzing how media serves as a tool for political contestation, governance, and public engagement in various African nations. - Cultural Production and Popular Media:
It highlights the role of media in cultural production, particularly in music and film, and how these forms contribute to political discourse and social change. - Gender and Media:
The journal critically examines the portrayal and participation of gender in media, exploring issues of representation, empowerment, and the role of media in challenging gender norms.
Trending and Emerging
- COVID-19 and Media Responses:
A substantial increase in publications addressing the media's role during the COVID-19 pandemic highlights its critical importance in crisis communication, public health messaging, and societal resilience. - Youth Engagement and Social Media:
Emerging themes around the engagement of young Africans with social media platforms, particularly in expressing identity, agency, and political participation, reflect a growing interest in youth narratives and digital activism. - Climate Change Communication:
Recent studies are increasingly focused on how African media addresses climate change, showcasing the importance of local narratives and discussions around environmental issues in the context of global discourse. - Gender and Digital Media:
There is a rising emphasis on gender dynamics within the digital media landscape, exploring how women use digital platforms for empowerment and activism, highlighting issues related to representation and gendered narratives. - Humor and Political Discourse:
The use of humor, particularly in the context of political commentary and public engagement during crises, is a notable trend, reflecting how humor serves as a coping mechanism and tool for critique in contemporary African societies.
Declining or Waning
- Traditional Media Analysis:
There seems to be a waning focus on traditional media forms, such as print journalism and conventional television, as the journal's recent publications increasingly emphasize digital platforms and new media technologies. - Historical Media Studies:
The exploration of historical contexts and their impact on contemporary media practices appears to be less prevalent, with a shift towards current events and immediate socio-political issues. - Media Ethics and Regulation:
Discussion around media ethics and regulatory frameworks has diminished, possibly overshadowed by more pressing themes related to crisis communication and digital media challenges. - Local vs. Global Media Dynamics:
While earlier publications examined the dichotomy between local and global media influences, recent articles have shifted towards a more integrated approach, possibly downplaying the distinct challenges faced by local media. - Media Audience Research:
Research focusing specifically on media audience behaviors and their reception of media messages has become less emphasized, with a more significant focus now on content analysis and media production.
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