Popular Communication
Scope & Guideline
Transforming Insights into Impactful Dialogue
Introduction
Aims and Scopes
- Media and Cultural Studies:
The journal primarily focuses on the analysis of media texts, practices, and their cultural implications, drawing from various theoretical frameworks in media and cultural studies. - Social Media and Digital Communication:
It examines the impact of social media platforms on communication practices, identity formation, and community building, reflecting the evolving nature of popular communication in the digital age. - Fandom and Popular Culture:
The exploration of fandom dynamics, cultural production, and consumption patterns within popular culture is a significant area of inquiry, highlighting the role of audiences in shaping media narratives. - Political and Social Issues:
The journal addresses pressing political and social issues through the lens of popular communication, investigating how media representations influence public perception and social movements. - Transmedia and Storytelling:
There is a consistent focus on the concept of transmedia storytelling, exploring how narratives are constructed and disseminated across multiple platforms, and their implications for audience engagement.
Trending and Emerging
- Intersectionality in Media:
There is a growing emphasis on intersectional analyses, examining how various identities (e.g., gender, race, sexuality) intersect within media narratives and impact audience reception. - The Role of Algorithms and Data:
Emerging discussions around algorithms and data science illustrate concerns about their influence on content visibility and audience engagement, reflecting broader anxieties about digital platforms. - Crisis Communication and Social Movements:
Research focusing on crisis communication, particularly during events like the COVID-19 pandemic, showcases the role of popular communication in mobilizing social movements and public responses. - Environmental Communication:
An increasing number of studies address environmental issues through popular communication, emphasizing the role of media in shaping public discourse on climate change and ecological concerns. - Global Perspectives on Popular Culture:
The journal is seeing a rise in publications that explore global influences on popular culture, reflecting a more inclusive understanding of cultural exchange and representation.
Declining or Waning
- Traditional Media Analysis:
Research focused solely on traditional media forms, such as broadcast television and radio, has diminished as scholars increasingly prioritize digital and transmedia contexts. - Celebrity Culture Critiques:
While celebrity culture remains relevant, the in-depth critiques of celebrity as a standalone subject have decreased, possibly due to a broader focus on intersectional and societal issues. - Niche Subcultures:
Studies centered on niche subcultures, while still important, appear to be less frequent as the journal shifts towards more mainstream cultural phenomena and their broader implications. - Historical Media Contexts:
Research exploring historical perspectives of media production and consumption is less common, indicating a trend towards contemporary analyses that address current societal challenges.
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