Journal of Business-to-Business Marketing
metrics 2024
Exploring the Dynamics of B2B Marketing Strategies
Introduction
The Journal of Business-to-Business Marketing, published by Routledge Journals, Taylor & Francis Ltd, is a distinguished academic periodical that has been at the forefront of research and scholarship in the business-to-business marketing arena since 1992. With an ISSN of 1051-712X and an E-ISSN of 1547-0628, this journal plays a crucial role in the dissemination of knowledge among researchers, practitioners, and students, providing them with innovative insights and empirical analyses. Given its robust standing, as evidenced by a 2023 ranking of Q2 in Management Information Systems and Q3 in Marketing, the journal is committed to enhancing understanding and promoting best practices within the domain. Despite not being an open-access journal, its insightful publications are essential for anyone looking to stay ahead in the competitive fields of marketing and management. The journal contains valuable articles that explore the complexities of B2B marketing strategies, relationships, and transactions, making it an indispensable resource for advancing scholarly and professional discourse.
Metrics 2024
Metrics History
Rank 2024
Scopus
IF (Web Of Science)
JCI (Web Of Science)
Quartile History
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