Journal of Business-to-Business Marketing

Scope & Guideline

Fostering Excellence in B2B Marketing Scholarship

Introduction

Welcome to the Journal of Business-to-Business Marketing information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Business-to-Business Marketing, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1051-712x
PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1992 to 2024
AbbreviationJ BUS-BUS MARK / J. Bus.-Bus. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OX14 4RN, OXON, ENGLAND

Aims and Scopes

The Journal of Business-to-Business Marketing aims to explore the multifaceted nature of business-to-business (B2B) marketing, with a particular emphasis on relationships, strategic interactions, and the integration of innovative technologies in marketing practices. The journal seeks to contribute to the understanding of B2B marketing dynamics through rigorous empirical research, theoretical advancements, and practical insights.
  1. B2B Relationship Management:
    Focuses on understanding and enhancing the quality of relationships between businesses, including factors influencing trust, cooperation, and satisfaction.
  2. Integration of Technology in Marketing:
    Explores how emerging technologies such as digital platforms, social media, and AI influence B2B marketing strategies and practices.
  3. Cross-Cultural and International Marketing:
    Investigates the impact of cultural differences on B2B marketing strategies and the dynamics of international business relationships.
  4. Sustainability and Corporate Social Responsibility (CSR):
    Examines the role of sustainability and CSR in B2B marketing, highlighting how these factors affect buyer-supplier relationships and corporate reputation.
  5. Sales Performance and Management:
    Analyzes factors affecting sales performance in B2B contexts, including sales strategies, team dynamics, and organizational behavior.
  6. Innovation in B2B Marketing:
    Studies the impact of innovation on B2B marketing practices, including new product development and marketing strategies.
Recent publications in the Journal of Business-to-Business Marketing indicate a shift towards several emerging themes that reflect contemporary challenges and innovations in the B2B landscape. These trends highlight the evolving nature of B2B marketing and the growing importance of integrating new technologies and practices.
  1. Digital Transformation and Marketing Automation:
    There is a notable increase in research exploring how digital tools and automation are reshaping B2B marketing strategies, enhancing efficiency, and improving customer engagement.
  2. Sustainability and Green Marketing:
    Emerging themes are focusing on sustainability in B2B contexts, including how companies can leverage green practices to enhance brand reputation and foster buyer loyalty.
  3. Neuroscience and Behavioral Insights in Marketing:
    Research integrating neuroscience to understand buyer behavior and decision-making processes is gaining traction, offering deeper insights into marketing effectiveness.
  4. Impact of Social Media on B2B Interactions:
    The role of social media in facilitating B2B relationships and marketing strategies is becoming increasingly prominent, reflecting the changing communication landscape.
  5. Agility and Resilience in B2B Operations:
    There is a growing emphasis on the need for agility and resilience in B2B strategies, especially in the wake of disruptions caused by global events such as the COVID-19 pandemic.

Declining or Waning

While the Journal of Business-to-Business Marketing has shown a consistent focus on several key areas, certain themes have begun to decline in prominence over recent years. These waning scopes reflect shifts in the research landscape and changing priorities within the field.
  1. Traditional Market Entry Strategies:
    Research focused on conventional market entry strategies has seen a decrease, as newer methods incorporating technology and digital platforms gain traction.
  2. Static Relationship Models:
    The exploration of static models in relationship marketing has lessened, with a move towards more dynamic, context-sensitive approaches.
  3. Generalized Consumer Behavior Studies:
    Studies that broadly address consumer behavior without specific reference to B2B contexts are becoming less frequent, as the field shifts towards more targeted, context-specific research.
  4. Overemphasis on Traditional Sales Techniques:
    The focus on traditional sales techniques is declining in favor of more innovative, technology-driven approaches to sales and customer engagement.
  5. Limited Scope of Regional Studies:
    Research that restricts its focus to specific regions without considering global implications or trends is becoming less common, reflecting a broader interest in comparative and international studies.

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