Journal of Marketing Education
Scope & Guideline
Cultivating Scholarly Discourse for Marketing Professionals
Introduction
Aims and Scopes
- Innovative Teaching Methods:
The journal emphasizes the exploration of diverse and innovative teaching methodologies, such as experiential learning, active learning, and the integration of technology into marketing education. - Curriculum Development and Enhancement:
It aims to provide insights into the design and enhancement of marketing curricula, focusing on aligning educational content with industry needs and emerging trends. - Sustainability and Social Responsibility:
The journal increasingly focuses on embedding sustainability and social responsibility into marketing education, reflecting the growing importance of these themes in contemporary marketing practices. - Student Engagement and Learning Outcomes:
Research on strategies to enhance student engagement and improve learning outcomes is a core area, with a focus on understanding student motivations and learning styles. - Interdisciplinary Approaches:
The journal promotes interdisciplinary approaches in marketing education, encouraging the integration of concepts from other fields such as economics, psychology, and environmental studies.
Trending and Emerging
- Integration of Sustainable Development Goals (SDGs):
There is a significant increase in research focused on integrating the United Nations Sustainable Development Goals into marketing education, highlighting the importance of sustainability in contemporary marketing practices. - Digital and Data-Driven Marketing Education:
The rise of digital marketing and analytics has led to a growing emphasis on educating students about data-driven decision-making and the use of digital tools in marketing. - Experiential Learning and Real-World Applications:
Emerging themes show a trend towards experiential learning, where students engage in real-world projects, simulations, and client-based work to enhance practical skills. - Use of Technology in Learning Environments:
The incorporation of technology in teaching methodologies, including online learning platforms and digital tools, is increasingly being explored as a means to improve student engagement and learning outcomes. - Focus on Diversity, Equity, and Inclusion (DEI):
There is a rising trend in addressing diversity, equity, and inclusion within marketing education, with research exploring strategies to create more inclusive classroom environments and curricula.
Declining or Waning
- Traditional Marketing Models:
Over the years, there has been a noticeable decline in the focus on traditional marketing models, as educators and researchers shift towards more dynamic, digital, and experiential approaches. - Static Curriculum Frameworks:
There appears to be a waning interest in static curriculum frameworks that do not adapt to the rapidly changing marketing landscape, with a preference now for curricula that are flexible and responsive to current trends. - Generic Marketing Skills:
The emphasis on generic marketing skills has decreased as the field moves towards specialized knowledge and skills that cater to specific areas such as digital marketing, analytics, and sustainability. - Conventional Assessment Techniques:
Traditional assessment methods have seen reduced attention, with a growing preference for alternative assessment strategies that better capture student learning and engagement.
Similar Journals
Journal of Political Science Education
Cultivating Informed Citizens for TomorrowThe Journal of Political Science Education is a distinguished peer-reviewed journal published by Routledge Journals, Taylor & Francis Ltd, based in the United Kingdom. Since its inception in 2005, this journal has been dedicated to advancing research and discourse at the intersection of political science and education, offering insightful analyses and innovative pedagogical practices to enhance the teaching and learning of political science. As a reputable journal in the field, it is currently indexed in the Scopus database, holding a prestigious position within the top quartiles (Q2) in both Education and Sociology and Political Science categories. The journal aims to foster a vibrant scholarly community, encouraging contributions that promote critical thinking and engagement in political issues among students and educators alike. With an emphasis on accessibility and impact, the Journal of Political Science Education serves as a vital resource for researchers, educators, and practitioners seeking to enhance their understanding of the educational frameworks that shape political science knowledge and civic engagement.
Pegem Egitim ve Ogretim Dergisi
Illuminating Contemporary Practices in EducationPegem Egitim ve Ogretim Dergisi is a prominent academic journal published by PEGEM AKAD YAYINCILIK EGITIM DANISMANLIK HIZMETLERI TIC LTD STI, specializing in the field of education. Based in Turkey, this journal offers a platform for scholarly discourse, catering to both emerging and established researchers in the educational domain. With its ISSN 2148-239X, the journal aims to provide insights into contemporary educational practices, pedagogical innovations, and research findings that influence teaching and learning. Although classified in the Q4 quartile of the education category as of 2022 and achieving a Scopus rank of 1178 out of 1469, it remains a valuable resource for practitioners and academics alike. The journal ceased Scopus coverage in 2023, yet it continues to be a relevant outlet for educational research in Turkey and beyond. While it operates under traditional access models, the potential for collaborative research and knowledge sharing makes it a noteworthy choice for those engaged in the evolving landscape of education.
Research Papers in Education
Driving change in education with impactful research.Research Papers in Education is a leading academic journal dedicated to advancing the field of education through the dissemination of high-quality research. Published by ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, this journal, with an ISSN of 0267-1522 and E-ISSN 1470-1146, has been pivotal in shaping educational discourse since its inception in 1986. The journal is recognized in the Q1 quartile for Education in the 2023 rankings and boasts an impressive 91st percentile in Scopus rankings. While it operates under a traditional subscription model, its reach is enhanced by its commitment to scholarly rigor, making it an indispensable resource for researchers, professionals, and students alike. Covering a diverse range of topics including pedagogical strategies, policy analysis, and educational technology, Research Papers in Education facilitates critical dialogue and innovation in the educational landscape, contributing significantly to the ongoing conversation around effective teaching and learning practices.
International Journal of Mechanical Engineering Education
Shaping the Future of Mechanical Engineering EducationThe International Journal of Mechanical Engineering Education, published by SAGE Publications Inc, serves as a premier platform dedicated to advancing the field of engineering education, with a specific focus on mechanical engineering. With a history dating back to 1981, this journal has established itself as a vital resource for researchers, educators, and industry professionals alike, offering insights and scholarly articles that foster innovation and improve pedagogical approaches within the discipline. The journal is currently indexed in Scopus, ranking #542 in Education and #311 in Mechanical Engineering, reflecting its significant contribution to both academic and engineering communities. Although it does not have open access options, the quality and depth of research disseminated through its pages are undeniable, making it an essential read for anyone involved in engineering education. With a Q3 categorization in both relevant fields as of 2023, the journal continually strives to enhance the learning experience and methodologies in mechanical engineering education, paving the way for a future generation of skilled engineers.
ADVANCES IN PHYSIOLOGY EDUCATION
Elevating Pedagogy in Physiology EducationADVANCES IN PHYSIOLOGY EDUCATION, published by the American Physiological Society, is a leading journal dedicated to the field of physiology education, with a commitment to advancing teaching practices and pedagogical strategies in this vital discipline. Established in 1998, the journal has consistently provided a platform for original research and discussion, fostering the improvement of educational methodologies. With an impressive impact factor and ranked in Q2 for Education and Q3 for Physiology, it reflects a robust academic influence within the research community. The journal ranks #458 out of 1543 in Social Sciences - Education and #130 out of 193 in Biochemistry, Genetics, and Molecular Biology - Physiology according to Scopus, highlighting its critical role in shaping physiology education. While it operates on a subscription model, its focus remains on promoting innovative education practices that benefit both educators and students alike. This journal is essential reading for anyone looking to enhance their understanding of physiology teaching and learning.
Chemistry Education Research and Practice
Inspiring Excellence in Chemistry Teaching and LearningChemistry Education Research and Practice is a prominent journal dedicated to advancing the field of chemistry education through rigorous research and innovative practices. Published by the Royal Society of Chemistry, this journal, with an ISSN of 1109-4028 and an E-ISSN of 1756-1108, operates out of Greece and has established itself as a leading voice in the intersection of chemistry and educational methodology. With a remarkable impact factor and ranking in the top quartiles (Q1) for both Chemistry and Education in 2023, it appeals to a diverse audience of researchers, educators, and practitioners who are passionate about enhancing chemistry instruction and learning experiences. The journal spans a wide range of topics, aiming to promote and disseminate high-quality research that informs pedagogical strategies, curriculum development, and educational policy. By providing a platform for vibrant discussions and new ideas, Chemistry Education Research and Practice plays a crucial role in shaping the future of chemistry education worldwide and continues to impact the academic community significantly.
REDU-Revista de Docencia Universitaria
Transforming Higher Education Through Insightful ResearchREDU-Revista de Docencia Universitaria, published by UNIV POLITECNICA VALENCIA, EDITORIAL UPV, is a prominent open-access journal dedicated to advancing the field of higher education pedagogy. Established in 2008, this journal serves as a vital platform for academics and educators to share insightful research and innovative practices aimed at improving university teaching and learning. With a commitment to fostering educational excellence, REDU promotes a rich dialogue among researchers, professionals, and students across various disciplines. The journal is indexed by notable databases, ensuring wide visibility and accessibility of published works. By addressing contemporary challenges and developments in university instruction, REDU plays a crucial role in shaping educational methodologies and informing policies within the academic landscape.
Accounting Education
Catalyzing Change in Accounting Education MethodologiesAccounting Education is a leading academic journal dedicated to advancing the field of accounting education, published by Routledge Journals, Taylor & Francis Ltd. With an impressive Q1 ranking in both the fields of Accounting and Education, the journal serves as a vital platform for educators, researchers, and practitioners interested in the evolving pedagogies and methodologies in accounting education. The journal’s focus is on disseminating high-quality research that addresses contemporary challenges and innovations within accounting teaching, supported by an extensive archive from 1992 to the present. While currently not open access, the journal is known for its rigorous peer-review process, ensuring that only the most impactful research is published. With its high Scopus rankings, including a notable 92nd percentile in Business, Management and Accounting, Accounting Education provides invaluable insights and fosters professional development, making it an essential resource for anyone committed to enhancing accounting education.
Computer Science Education
Pioneering Research for a New Era of Computer Science EducationComputer Science Education is a prestigious journal published by ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD, focusing on the critical intersection of computer science and educational practices. Established in 1988, this journal has become a cornerstone for researchers, educators, and practitioners interested in enhancing teaching methodologies and learning outcomes in computer science. With an impressive ranking within the top quartile (Q1) in both Computer Science (miscellaneous) and Education categories for 2023, as well as high Scopus percentile placements, it underscores its significance in advancing the discipline. The journal offers a platform for innovative research encompassing diverse educational environments and approaches, and while it currently does not offer open access options, it remains committed to disseminating high-quality scholarly work. As a vital resource for anyone looking to contribute to and understand the evolving landscape of computer science education, Computer Science Education continues to shape the future of learning in this dynamic field.
TEACHING AND LEARNING IN MEDICINE
Exploring the nexus of teaching and medicine.TEACHING AND LEARNING IN MEDICINE is a distinguished academic journal, published by Routledge Journals, Taylor & Francis Ltd, focusing on the critical intersection of education and medical training. Since its inception in 1989, this journal has become a vital resource for researchers, practitioners, and educators, showcasing cutting-edge research and innovative practices that enhance pedagogical approaches in medicine. With an impact factor reflective of its high influence in the field, it has earned a notable Q1 ranking in both the Education and Miscellaneous Medicine categories for 2023. Additionally, its impressive Scopus rankings highlight its significance within the medical and educational research communities. Although not an open access journal, TEACHING AND LEARNING IN MEDICINE provides valuable insights that contribute to the advancement of medical education and the improvement of learning outcomes, ensuring that readers stay at the forefront of pedagogical developments. With a commitment to scholarly rigor and practical relevance, this journal is an essential reading for anyone dedicated to elevating educational standards in the healthcare profession.