Journal of Marketing Education
Scope & Guideline
Innovating Curriculum for Tomorrow's Marketers
Introduction
Aims and Scopes
- Innovative Teaching Methods:
The journal emphasizes the exploration of diverse and innovative teaching methodologies, such as experiential learning, active learning, and the integration of technology into marketing education. - Curriculum Development and Enhancement:
It aims to provide insights into the design and enhancement of marketing curricula, focusing on aligning educational content with industry needs and emerging trends. - Sustainability and Social Responsibility:
The journal increasingly focuses on embedding sustainability and social responsibility into marketing education, reflecting the growing importance of these themes in contemporary marketing practices. - Student Engagement and Learning Outcomes:
Research on strategies to enhance student engagement and improve learning outcomes is a core area, with a focus on understanding student motivations and learning styles. - Interdisciplinary Approaches:
The journal promotes interdisciplinary approaches in marketing education, encouraging the integration of concepts from other fields such as economics, psychology, and environmental studies.
Trending and Emerging
- Integration of Sustainable Development Goals (SDGs):
There is a significant increase in research focused on integrating the United Nations Sustainable Development Goals into marketing education, highlighting the importance of sustainability in contemporary marketing practices. - Digital and Data-Driven Marketing Education:
The rise of digital marketing and analytics has led to a growing emphasis on educating students about data-driven decision-making and the use of digital tools in marketing. - Experiential Learning and Real-World Applications:
Emerging themes show a trend towards experiential learning, where students engage in real-world projects, simulations, and client-based work to enhance practical skills. - Use of Technology in Learning Environments:
The incorporation of technology in teaching methodologies, including online learning platforms and digital tools, is increasingly being explored as a means to improve student engagement and learning outcomes. - Focus on Diversity, Equity, and Inclusion (DEI):
There is a rising trend in addressing diversity, equity, and inclusion within marketing education, with research exploring strategies to create more inclusive classroom environments and curricula.
Declining or Waning
- Traditional Marketing Models:
Over the years, there has been a noticeable decline in the focus on traditional marketing models, as educators and researchers shift towards more dynamic, digital, and experiential approaches. - Static Curriculum Frameworks:
There appears to be a waning interest in static curriculum frameworks that do not adapt to the rapidly changing marketing landscape, with a preference now for curricula that are flexible and responsive to current trends. - Generic Marketing Skills:
The emphasis on generic marketing skills has decreased as the field moves towards specialized knowledge and skills that cater to specific areas such as digital marketing, analytics, and sustainability. - Conventional Assessment Techniques:
Traditional assessment methods have seen reduced attention, with a growing preference for alternative assessment strategies that better capture student learning and engagement.
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