Journal of Marketing Education

Scope & Guideline

Cultivating Scholarly Discourse for Marketing Professionals

Introduction

Welcome to the Journal of Marketing Education information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of Journal of Marketing Education, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0273-4753
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1979 to 2024
AbbreviationJ MARKET EDUC / J. Market. Educ.
Frequency3 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The Journal of Marketing Education focuses on advancing the field of marketing education through innovative teaching practices, curriculum development, and integration of contemporary marketing issues into educational frameworks. It serves as a platform for researchers and educators to explore and disseminate effective pedagogical strategies and insights relevant to marketing education.
  1. Innovative Teaching Methods:
    The journal emphasizes the exploration of diverse and innovative teaching methodologies, such as experiential learning, active learning, and the integration of technology into marketing education.
  2. Curriculum Development and Enhancement:
    It aims to provide insights into the design and enhancement of marketing curricula, focusing on aligning educational content with industry needs and emerging trends.
  3. Sustainability and Social Responsibility:
    The journal increasingly focuses on embedding sustainability and social responsibility into marketing education, reflecting the growing importance of these themes in contemporary marketing practices.
  4. Student Engagement and Learning Outcomes:
    Research on strategies to enhance student engagement and improve learning outcomes is a core area, with a focus on understanding student motivations and learning styles.
  5. Interdisciplinary Approaches:
    The journal promotes interdisciplinary approaches in marketing education, encouraging the integration of concepts from other fields such as economics, psychology, and environmental studies.
Recent publications in the Journal of Marketing Education have highlighted several emerging themes that reflect the evolving landscape of marketing education. These trends indicate a shift towards more contemporary and relevant topics that resonate with current educational and industry needs.
  1. Integration of Sustainable Development Goals (SDGs):
    There is a significant increase in research focused on integrating the United Nations Sustainable Development Goals into marketing education, highlighting the importance of sustainability in contemporary marketing practices.
  2. Digital and Data-Driven Marketing Education:
    The rise of digital marketing and analytics has led to a growing emphasis on educating students about data-driven decision-making and the use of digital tools in marketing.
  3. Experiential Learning and Real-World Applications:
    Emerging themes show a trend towards experiential learning, where students engage in real-world projects, simulations, and client-based work to enhance practical skills.
  4. Use of Technology in Learning Environments:
    The incorporation of technology in teaching methodologies, including online learning platforms and digital tools, is increasingly being explored as a means to improve student engagement and learning outcomes.
  5. Focus on Diversity, Equity, and Inclusion (DEI):
    There is a rising trend in addressing diversity, equity, and inclusion within marketing education, with research exploring strategies to create more inclusive classroom environments and curricula.

Declining or Waning

As the field of marketing education evolves, certain themes have seen a decline in prominence within the Journal of Marketing Education. This section highlights those areas that have become less frequent in recent publications.
  1. Traditional Marketing Models:
    Over the years, there has been a noticeable decline in the focus on traditional marketing models, as educators and researchers shift towards more dynamic, digital, and experiential approaches.
  2. Static Curriculum Frameworks:
    There appears to be a waning interest in static curriculum frameworks that do not adapt to the rapidly changing marketing landscape, with a preference now for curricula that are flexible and responsive to current trends.
  3. Generic Marketing Skills:
    The emphasis on generic marketing skills has decreased as the field moves towards specialized knowledge and skills that cater to specific areas such as digital marketing, analytics, and sustainability.
  4. Conventional Assessment Techniques:
    Traditional assessment methods have seen reduced attention, with a growing preference for alternative assessment strategies that better capture student learning and engagement.

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