JOURNAL OF PUBLIC POLICY & MARKETING

metrics 2024

Unveiling evidence-based strategies for a better public future.

Introduction

JOURNAL OF PUBLIC POLICY & MARKETING, published by SAGE Publications Inc, is an esteemed academic journal that stands at the confluence of marketing science and public policymaking. Established in 1996 and covering a wide span of years up to 2024, this journal is pivotal in shedding light on the critical intersections of marketing strategies and public policy implications. With its strong performance reflected in the 2023 category quartiles—ranking Q1 in Business and International Management, Economics and Econometrics, and Marketing—this journal is recognized for its high-quality research output, placing it in the top percentiles within its fields (business and international management rank #48/443 at the 89th percentile, marketing rank #37/210 at the 82nd percentile). Although it does not offer open access, the journal provides vital insights that cater to researchers, professionals, and students alike, enhancing understanding and engagement in both fields. The journal's commitment to advancing knowledge and practice in public policy and marketing makes it an essential resource for those looking to explore innovative ideas and evidence-based solutions.

Metrics 2024

SCIMAGO Journal Rank2.54
Journal Impact Factor5.10
Journal Impact Factor (5 years)6.90
H-Index90
Journal IF Without Self5.10
Eigen Factor0.00
Normal Eigen Factor0.51
Influence2.20
Immediacy Index2.00
Cited Half Life10.40
Citing Half Life6.90
JCI0.97
Total Documents727
WOS Total Citations2884
SCIMAGO Total Citations5381
SCIMAGO SELF Citations798
Scopus Journal Rank2.54
Cites / Document (2 Years)4.53
Cites / Document (3 Years)6.38
Cites / Document (4 Years)6.80

Metrics History

Rank 2024

Scopus

Economics and Econometrics in Economics, Econometrics and Finance
Rank #54/716
Percentile 92.46
Quartile Q1
Business and International Management in Business, Management and Accounting
Rank #48/443
Percentile 89.16
Quartile Q1
Marketing in Business, Management and Accounting
Rank #37/210
Percentile 82.38
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 65/302
Percentile 78.60
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 93/302
Percentile 69.21
Quartile Q2

Quartile History

Similar Journals

JOURNAL OF MEDIA ECONOMICS

Navigating the Evolving Terrain of Media Economics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0899-7764Frequency: 4 issues/year

JOURNAL OF MEDIA ECONOMICS, published by Routledge Journals, Taylor & Francis Ltd, is a prominent platform dedicated to exploring the intricate relationship between media and economic principles. With a focus on creating a nexus between communication and economics, this journal serves as a vital resource for researchers, professionals, and students alike. Although it does not currently offer open access, it strives to provide engaging and original research that sheds light on contemporary issues within the media landscape. As reflected in its 2023 Scopus rankings, the journal holds a respectable position within its field, ranking in the third quartile in both Communication and Economics and Econometrics. The journal encompasses a wide array of topics relevant to the media economy, facilitating insightful discussions and encouraging innovative perspectives. As it continues to publish valuable content, the JOURNAL OF MEDIA ECONOMICS remains an essential resource for those looking to understand the economic implications of media activities and the ever-evolving communication landscape.

Journal of Marketing Management

Fostering rigorous research in the heart of marketing and management.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0267-257XFrequency: 18 issues/year

Journal of Marketing Management, published by Routledge Journals, Taylor & Francis Ltd, is a leading interdisciplinary journal dedicated to advancing the field of marketing and management. With an impressive history dating back to its establishment in 1985, the journal currently holds a Q1 ranking in both Marketing and Strategy and Management as of 2023, illustrating its vital role in shaping academic discourse and practical applications in these areas. Journal of Marketing Management is uniquely positioned to disseminate groundbreaking research, offering insights that bridge theory and real-world practice, making it essential reading for scholars, industry practitioners, and students alike. Although it is not an open-access journal, it ensures widespread academic reach through various subscription models. The journal emphasizes rigorous research methodologies, innovative marketing strategies, and the dynamic interplay between marketing and management, creating a platform that fosters intellectual debate and exploration of contemporary challenges in the business world.

International Journal of Pharmaceutical and Healthcare Marketing

Navigating the Nexus of Health and Marketing.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1750-6123Frequency: 4 issues/year

International Journal of Pharmaceutical and Healthcare Marketing is a distinguished publication in the fields of health policy and marketing, brought to you by Emerald Group Publishing Ltd. With its ISSN 1750-6123 and E-ISSN 1750-6131, this journal has established a significant presence since its inception in 2007, continuing to foster scholarly discourse up to the present day. The journal holds a Q3 quartile ranking in Health Policy and Marketing as of 2023, reflecting its importance in the academic community, with Scopus rankings placing it strategically within the 52nd and 44th percentiles respectively for its categories. Researchers, professionals, and students will find the journal's insightful articles invaluable for navigating the complexities of pharmaceutical and healthcare marketing. Although it operates under a traditional subscription model, the wealth of knowledge available in its pages offers a crucial resource for informed decision-making and innovative approaches in the field.

Australasian Marketing Journal

Advancing Marketing Knowledge for a Globalized Future
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

MARKETING LETTERS

Advancing marketing knowledge through innovative research.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Social Marketing Quarterly

Innovative strategies for impactful social marketing.
Publisher: SAGE PUBLICATIONS LTDISSN: 1524-5004Frequency: 4 issues/year

Social Marketing Quarterly, published by SAGE Publications Ltd, is a premier academic journal dedicated to the field of social marketing, focusing on strategies that encourage social change through evidence-based marketing techniques. Operating since 1994, this influential journal has established itself as a vital resource, achieving notable rankings in Economics and Econometrics (Q2) and Marketing (Q2) categories for 2023, reflecting its substantial impact within the academic community. With its insightful articles and rigorous research contributions, Social Marketing Quarterly serves both researchers and practitioners, offering valuable findings that can be applied to enhance social programs and initiatives. Though not currently an open access publication, the journal's commitment to advancing the discourse in social marketing makes it essential for anyone interested in the intersection of marketing principles and societal benefit. The journal can be accessed via its dedicated platform, and readers can look forward to exploring innovative concepts through its articles until the convergence year of 2024.

International Journal of Sports Marketing & Sponsorship

Navigating the Future of Sports Sponsorship
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Journal of Fashion Marketing and Management

Exploring the Intersection of Fashion and Marketing Excellence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1361-2026Frequency: 4 issues/year

Journal of Fashion Marketing and Management, published by EMERALD GROUP PUBLISHING LTD, stands at the forefront of academic inquiry within the fashion marketing and management domain. With its commitment to excellence, this esteemed journal maintains a robust Q1 ranking in Business and International Management and a Q2 ranking in Marketing for 2023, reflecting its high impact and relevance in the field. The journal serves as a vital resource for researchers, professionals, and students interested in the evolving dynamics of fashion marketing, consumer behavior, and strategic management practices. Offering critical insights and innovative research, it aims to bridge theoretical frameworks with practical applications, thereby enhancing the understanding of marketing phenomena in the fashion industry. The ISSN for the print version is 1361-2026 and for the electronic version 1758-7433. The journal operates without open access, allowing for a selective dissemination of quality scholarly work, thus solidifying its reputation as a leading publication in the United Kingdom's vibrant academic landscape.

Journal of Macromarketing

Bridging Marketing and Public Policy for Impact
Publisher: SAGE PUBLICATIONS INCISSN: 0276-1467Frequency: 4 issues/year

The Journal of Macromarketing, published by SAGE Publications Inc, is a premier academic journal dedicated to the study of marketing at a macro level. With an ISSN of 0276-1467 and an E-ISSN of 1552-6534, this journal has been pivotal in advancing the knowledge and practice of marketing since its inception in 1981. The journal predominantly features research that explores the intersection of marketing, society, and public policy, making it essential reading for academics, practitioners, and students interested in the broader implications of marketing strategies. Recognized for its scholarly rigor, the journal ranks in the Q2 category in Marketing and occupies the 59th percentile among its peers, according to Scopus ranks. Although it does not currently offer Open Access options, its content remains influential, encouraging critical discussions and innovations in the field. With an aim to provoke thought and stimulate scholarly dialogue, the Journal of Macromarketing continues to play a vital role in shaping the future of marketing studies into 2024 and beyond.

Journal of International Consumer Marketing

Unveiling Trends in Global Consumer Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.