JOURNAL OF PUBLIC POLICY & MARKETING
Scope & Guideline
Exploring the dynamic relationship between marketing and public governance.
Introduction
Aims and Scopes
- Public Policy Analysis:
The journal explores the interplay between marketing strategies and public policy, analyzing how marketing can shape and inform policy decisions while also examining the implications of policies for marketing practices. - Societal Impact and Consumer Welfare:
Research published in the journal often focuses on the effects of marketing practices on consumer welfare, including issues of vulnerability, ethical consumption, and the role of marketing in promoting social good. - Methodological Pluralism:
The journal encourages diverse methodologies, including qualitative, quantitative, and mixed-method approaches, to address complex marketing and public policy challenges. - Crisis and Resilience Research:
A significant focus is placed on how marketing can contribute to resilience and recovery in times of crisis, such as during economic downturns or public health emergencies. - Sustainability and Ethical Consumption:
The journal consistently addresses themes of sustainability, exploring the role of marketing in promoting environmentally friendly practices and ethical consumer behavior.
Trending and Emerging
- Social Justice and Equity in Marketing:
Recent publications increasingly address issues of social justice, equity, and inclusion, examining how marketing can contribute to or hinder progress in these areas, particularly in light of movements advocating for marginalized communities. - Digital Marketing and Consumer Privacy:
As digital marketing practices evolve, the journal has seen a rise in research focused on consumer privacy, data ethics, and the implications of digital marketing strategies for public policy. - Crisis Management and Recovery Marketing:
There is a growing emphasis on how marketing strategies can aid in crisis management and recovery, particularly in the context of the COVID-19 pandemic and geopolitical conflicts, highlighting the role of marketing in fostering resilience. - Sustainability and Climate Change Marketing:
Research on sustainability is increasingly prominent, with a focus on how marketing can drive eco-friendly behaviors and products, reflecting a broader societal push towards environmental responsibility. - Impact of Global Conflicts on Marketing Practices:
Emerging themes include the exploration of marketing in the context of global conflicts, such as the war in Ukraine, and how these events shape consumer behavior and corporate responses.
Declining or Waning
- Traditional Marketing Strategies:
Papers focusing on conventional marketing strategies, such as product promotion and pricing tactics without a public policy lens, have become less common as the journal shifts towards more integrative approaches that consider societal implications. - Narrow Consumer Behavior Studies:
Research solely centered on consumer behavior without consideration of policy implications or societal impacts is decreasing, as the journal emphasizes the need for research to connect consumer insights with broader public policy challenges. - Focus on Non-Empirical Theoretical Frameworks:
There has been a noticeable decline in the publication of non-empirical theoretical discussions, as the journal increasingly values empirical evidence and actionable insights that can inform public policy.
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