Marketing Theory

metrics 2024

Pioneering Theories that Drive Market Dynamics

Introduction

Marketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.

Metrics 2024

SCIMAGO Journal Rank1.90
Journal Impact Factor3.40
Journal Impact Factor (5 years)3.60
H-Index81
Journal IF Without Self3.40
Eigen Factor0.00
Normal Eigen Factor0.32
Influence1.14
Immediacy Index0.50
Cited Half Life10.60
Citing Half Life9.30
JCI0.65
Total Documents665
WOS Total Citations2230
SCIMAGO Total Citations4996
SCIMAGO SELF Citations693
Scopus Journal Rank1.90
Cites / Document (2 Years)4.73
Cites / Document (3 Years)4.44
Cites / Document (4 Years)4.63

Metrics History

Rank 2024

Scopus

Marketing in Business, Management and Accounting
Rank #73/210
Percentile 65.24
Quartile Q2

IF (Web Of Science)

BUSINESS
Rank 120/302
Percentile 60.40
Quartile Q2

JCI (Web Of Science)

BUSINESS
Rank 138/302
Percentile 54.30
Quartile Q2

Quartile History

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