Marketing Theory
Scope & Guideline
Connecting Theory and Practice in Marketing
Introduction
Aims and Scopes
- Interdisciplinary Marketing Research:
The journal encourages research that intersects with various disciplines including sociology, psychology, economics, and cultural studies, fostering a multi-faceted understanding of marketing. - Critical Perspectives on Consumption:
Marketing Theory focuses on the ethical and social implications of marketing practices, exploring topics such as consumer vulnerability, moral market compliance, and the impact of digital platforms on consumer behavior. - Emerging Technologies and Marketing Dynamics:
The journal examines the influence of technological advancements on marketing strategies, particularly the role of algorithms, digital platforms, and virtual environments in shaping consumer interactions. - Cultural Contexts of Marketing:
A significant emphasis is placed on understanding marketing within diverse cultural contexts, highlighting how cultural rituals, identity, and spirituality intersect with consumption practices. - Value Co-Creation and Destruction:
The exploration of how consumers contribute to the creation and destruction of value in marketing contexts is a core theme, with a focus on collaborative consumption and the implications of consumer activism.
Trending and Emerging
- Platformization and Digital Consumer Culture:
A growing body of research examines how digital platforms shape consumer behavior, interactions, and market dynamics, reflecting the increasing dominance of technology in everyday consumption. - Ethical Consumption and Activism:
There is an emerging focus on ethical consumption practices and consumer activism, exploring how consumers engage with brands and markets in ways that reflect moral and ethical considerations. - Intersectionality in Marketing:
Research is increasingly addressing intersectionality, examining how various social identities (such as race, gender, and class) intersect to influence consumer experiences and marketing strategies. - Experiential and Relational Marketing:
A trend towards understanding marketing as an experiential and relational process is evident, with emphasis on consumer experiences, engagement, and the co-creation of value. - Cultural Narratives and Consumption Rituals:
The exploration of cultural narratives and consumption rituals is gaining traction, highlighting how cultural practices shape marketing strategies and consumer identity.
Declining or Waning
- Traditional Economic Models of Marketing:
There has been a noticeable shift away from conventional economic models that prioritize transactional relationships and market efficiency, in favor of more complex, relational, and experiential frameworks. - Brand Loyalty and Traditional Marketing Metrics:
Research centered solely on brand loyalty and traditional metrics of marketing success (such as sales figures) appears to be diminishing, as the focus shifts to understanding deeper consumer engagement and the ethical implications of marketing. - Static Consumer Segmentation:
The reliance on static demographic segmentation has decreased, with a growing preference for dynamic and fluid understandings of consumer identity that consider the impact of cultural and social factors. - Product-Centric Marketing Approaches:
There is less emphasis on product-centric marketing strategies, as the journal increasingly explores the relational and experiential aspects of consumption, moving towards understanding consumer experiences rather than just product attributes. - Consumer Behavior as Isolated from Broader Social Issues:
The analysis of consumer behavior in isolation from broader social, political, and cultural issues is waning, as there is a stronger push for research that contextualizes consumer actions within larger societal frameworks.
Similar Journals
JOURNAL OF INTERNATIONAL MARKETING
Navigating the Complexities of International MarketingJOURNAL OF INTERNATIONAL MARKETING, published by SAGE PUBLICATIONS INC, stands as a premier academic journal dedicated to exploring the nuanced field of international marketing. With a commendable Q1 ranking in 2023 across categories such as Business and International Management, Economics and Econometrics, and Marketing, it is recognized for its substantial contribution to both scholarly discourse and practical applications in the global marketplace. The journal effectively bridges rigorous research with real-world implications, providing a platform for researchers, professionals, and students to disseminate and engage with cutting-edge research spanning various aspects of marketing across international boundaries. The JOURNAL OF INTERNATIONAL MARKETING, with its ISSN 1069-031X and E-ISSN 1547-7215, is essential reading for those seeking to deepen their understanding of marketing strategies in the contemporary global economy. Its rich history from 1996 to 2024 showcases a commitment to advancing the field while fostering a collaborative academic environment.
Market-Trziste
Fostering Collaboration in the Economics CommunityMarket-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.
INTERNATIONAL MARKETING REVIEW
Exploring the dynamics of international markets and strategies.INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.
Journal of Strategic Marketing
Empowering Scholars with Strategic Marketing InnovationsJournal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.
QME-Quantitative Marketing and Economics
Empowering Research Through Quantitative ExcellenceQME-Quantitative Marketing and Economics is a prestigious academic journal published by Springer, dedicated to advancing the interdisciplinary fields of marketing and economics through rigorous quantitative research. With its ISSN 1570-7156 and E-ISSN 1573-711X, this journal holds a distinguished position as it has been classified in the Q1 quartile in both Economics, Econometrics and Finance (miscellaneous) and Marketing categories for 2023. Operating from the Netherlands, the journal encourages the dissemination of innovative methodologies and empirical findings that address contemporary challenges in these fields, impacting both scholarly discourse and practical applications. Although it currently does not offer open access options, research published in QME is widely acknowledged for its contribution to theory and practice, making significant strides in both academic and industry settings. Researchers, professionals, and students will find this journal a crucial source of insights and a platform for influential discourse in marketing and economic analysis.
JOURNAL OF MEDIA ECONOMICS
Fostering Dialogue on Media's Economic ImpactJOURNAL OF MEDIA ECONOMICS, published by Routledge Journals, Taylor & Francis Ltd, is a prominent platform dedicated to exploring the intricate relationship between media and economic principles. With a focus on creating a nexus between communication and economics, this journal serves as a vital resource for researchers, professionals, and students alike. Although it does not currently offer open access, it strives to provide engaging and original research that sheds light on contemporary issues within the media landscape. As reflected in its 2023 Scopus rankings, the journal holds a respectable position within its field, ranking in the third quartile in both Communication and Economics and Econometrics. The journal encompasses a wide array of topics relevant to the media economy, facilitating insightful discussions and encouraging innovative perspectives. As it continues to publish valuable content, the JOURNAL OF MEDIA ECONOMICS remains an essential resource for those looking to understand the economic implications of media activities and the ever-evolving communication landscape.
International Journal of Sports Marketing & Sponsorship
Transforming the Landscape of Sports MarketingInternational Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.
PSYCHOLOGY & MARKETING
Bridging Psychological Insights and Marketing InnovationPSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.
JOURNAL OF MARKETING RESEARCH
Transforming Data into Marketing MasteryJOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.
Journal of Islamic Marketing
Advancing Insights at the Intersection of Culture and CommerceJournal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.