PSYCHOLOGY & MARKETING

Scope & Guideline

Exploring the Mind Behind Marketing Strategies

Introduction

Delve into the academic richness of PSYCHOLOGY & MARKETING with our guidelines, detailing its aims and scope. Our resource identifies emerging and trending topics paving the way for new academic progress. We also provide insights into declining or waning topics, helping you stay informed about changing research landscapes. Evaluate highly cited topics and recent publications within these guidelines to align your work with influential scholarly trends.
LanguageEnglish
ISSN0742-6046
PublisherWILEY
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1984 to 2024
AbbreviationPSYCHOL MARKET / Psychol. Mark.
Frequency12 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address111 RIVER ST, HOBOKEN 07030-5774, NJ

Aims and Scopes

The journal 'Psychology & Marketing' focuses on the interplay between psychological principles and marketing strategies, aiming to advance understanding in consumer behavior and marketing practices through empirical and theoretical research.
  1. Consumer Behavior Insights:
    The journal emphasizes research that delves into consumer psychology, examining how emotions, motivations, and social influences affect purchasing decisions and brand engagement.
  2. Marketing Strategies and Practices:
    It explores innovative marketing strategies informed by psychological theories, including the use of digital platforms, social media, and influencer marketing to enhance consumer interactions.
  3. Technological Impacts on Marketing:
    Research on the integration of technology in marketing, such as artificial intelligence, chatbots, and augmented reality, and their effects on consumer experience and decision-making.
  4. Sustainability and Ethical Consumption:
    The journal addresses the growing importance of sustainability in consumer choices and how marketing can encourage responsible consumption through ethical practices.
  5. Cultural and Social Influences on Marketing:
    It investigates how cultural contexts and social dynamics influence consumer behavior and marketing effectiveness, focusing on diversity and inclusion.
The journal reflects current trends in consumer behavior and marketing, highlighting emerging themes that resonate with contemporary societal shifts and technological advancements.
  1. Influencer Marketing Dynamics:
    Research focusing on the impact of social media influencers on consumer behavior is on the rise, examining authenticity, engagement, and brand collaborations.
  2. Consumer Well-being and Mental Health:
    Emerging studies are exploring the relationship between consumer behavior, mental health, and well-being, particularly in the context of the digital age and social media.
  3. AI and Automation in Marketing:
    Increasing attention is being given to the role of artificial intelligence and automation in shaping consumer experiences, preferences, and marketing strategies.
  4. Sustainable Consumption Practices:
    Research on sustainable consumption and how marketing can promote eco-friendly behaviors is gaining traction, reflecting societal concerns regarding environmental issues.
  5. Digital Consumer Behavior:
    The journal is focusing more on how digital environments influence consumer behavior, including the effects of online shopping, social media engagement, and virtual experiences.

Declining or Waning

While the journal has consistently addressed numerous themes, some areas of focus are showing signs of decline, indicating a shift in research priorities and consumer interests over time.
  1. Traditional Advertising Effectiveness:
    Research on the effectiveness of traditional advertising methods has decreased, as attention shifts towards digital and experiential marketing strategies.
  2. Static Consumer Segmentation Models:
    There is a waning interest in rigid consumer segmentation models, with a growing preference for dynamic and fluid approaches that consider changing consumer behaviors.
  3. Overemphasis on Demographic Factors:
    Studies that primarily focus on demographic factors (age, gender) without considering psychological factors are becoming less prevalent, as researchers seek more nuanced insights into consumer behavior.
  4. Limited Focus on Offline Consumer Behavior:
    As digital marketing grows, the examination of offline consumer behavior in physical retail settings has seen a decline, reflecting the changing landscape of consumer interactions.
  5. Conventional Market Research Techniques:
    There is a reduced emphasis on traditional market research techniques, as newer methodologies leveraging data analytics and consumer neuroscience gain prominence.

Similar Journals

Innovative Marketing

Driving Change in Marketing with Cutting-Edge Insights
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

Journal of Global Scholars of Marketing Science

Navigating the Future of Marketing Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

International Journal of Marketing Communication and New Media

Transforming insights into impactful marketing strategies.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

JOURNAL OF MARKETING RESEARCH

Pioneering Empirical Discoveries in Marketing
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2437Frequency: 6 issues/year

JOURNAL OF MARKETING RESEARCH, published by SAGE Publications Inc, is a premier scholarly journal dedicated to advancing the field of marketing research. Since its inception in 1968, the journal has maintained a strong commitment to providing rigorous empirical and theoretical investigations that challenge current marketing paradigms and offer innovative insights across various aspects of the discipline. With an impressive Q1 ranking in Business and International Management, Economics and Econometrics, and Marketing as of 2023, this journal is recognized for its influential contributions to academia. It is positioned among the top journals globally, with its research cited extensively in both academic and practical spheres, reflecting its vital role in shaping marketing strategies and policies. Offering exclusive access to research that spans decades, the JOURNAL OF MARKETING RESEARCH continues to be an essential resource for researchers, professionals, and students seeking to deepen their understanding of marketing phenomena.

Marketing Intelligence & Planning

Pioneering Research for Modern Marketing Challenges
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Young Consumers

Shaping Strategies through Young Consumer Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1758-7212Frequency: 4 issues/year

Young Consumers, published by Emerald Group Publishing Ltd, is a leading academic journal dedicated to exploring the dynamics of consumer behavior among younger demographics. With ISSN 1758-7212 and E-ISSN 1747-3616, this journal serves as a pivotal platform for researchers in the fields of Economics, Life-span and Life-course Studies, and consumer research. As of 2023, it proudly holds a Q1 ranking in Economics and a Q2 ranking in Life-span and Life-course Studies, reflecting its high impact and relevance in the academic community. Spanning from 2002 to 2024, the journal aims to disseminate innovative research that enhances our understanding of youthful consumer patterns, providing valuable insights for academics, industry professionals, and policymakers alike. While the journal is not open access, it continues to play an essential role in fostering scholarly discussion and collaboration in the fields it represents, ultimately contributing to the advancement of knowledge on how young consumers shape and are shaped by contemporary market trends.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Advancing Marketing Knowledge Through Rigorous Research
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

Journal of Research in Interactive Marketing

Bridging Theory and Practice in Interactive Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

Retail and Marketing Review

Unveiling Insights for Retail Innovators.
Publisher: MC CANTISSN: 2708-3209Frequency: 2 issues/year

Welcome to the Retail and Marketing Review, a pivotal journal dedicated to advancing the fields of retail and marketing research. Published by MC CANT and affiliated with the University of South Africa's Department of Marketing and Retail Management, this journal aims to disseminate high-quality research that explores contemporary issues and innovative practices in the retail and marketing landscapes, particularly in the South African context. With an emphasis on accessibility, the Retail and Marketing Review offers open access to its scholarly articles, making it a valuable resource for researchers, professionals, and students alike. As the retail sector continues to evolve, this journal plays a crucial role in providing a platform for the exchange of knowledge and best practices, ultimately contributing to the growth and development of marketing theories and applications. Join us in exploring the latest trends, research findings, and insights that shape the future of retail and marketing.

INTERNATIONAL MARKETING REVIEW

Exploring the dynamics of international markets and strategies.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-1335Frequency: 6 issues/year

INTERNATIONAL MARKETING REVIEW is a leading academic journal published by Emerald Group Publishing Ltd, showcasing cutting-edge research in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking across these categories for 2023, this journal serves as a crucial platform for scholars and practitioners to disseminate innovative ideas and impactful research findings. Covering a wide range of topics from global market strategies to cultural influences in marketing, INTERNATIONAL MARKETING REVIEW is committed to advancing knowledge and understanding in international marketing practices. Although it does not currently operate under an Open Access model, the journal remains accessible to a global audience of researchers, professionals, and students dedicated to the evolving landscape of international business. As it converges into its fourth decade of publication, from 1983 to 2024, the journal continues to thrive, enriching the academic discourse and helping shape the future of marketing research.