Qualitative Market Research

metrics 2024

Deepening marketing knowledge with qualitative expertise.

Introduction

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.

Metrics 2024

SCIMAGO Journal Rank0.46
Journal Impact Factor1.60
Journal Impact Factor (5 years)2.10
H-Index66
Journal IF Without Self1.60
Eigen Factor0.00
Normal Eigen Factor0.13
Influence0.39
Immediacy Index0.20
Cited Half Life10.20
Citing Half Life7.40
JCI0.37
Total Documents770
WOS Total Citations1508
SCIMAGO Total Citations2976
SCIMAGO SELF Citations347
Scopus Journal Rank0.46
Cites / Document (2 Years)2.20
Cites / Document (3 Years)2.52
Cites / Document (4 Years)2.64

Metrics History

Rank 2024

Scopus

Marketing in Business, Management and Accounting
Rank #105/210
Percentile 50.00
Quartile Q3

IF (Web Of Science)

BUSINESS
Rank 210/302
Percentile 30.60
Quartile Q3

JCI (Web Of Science)

BUSINESS
Rank 209/302
Percentile 30.79
Quartile Q3

Quartile History

Similar Journals

Innovative Marketing

Connecting Research and Practice in Marketing Excellence
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Unleashing Insights to Drive Marketing Excellence
Publisher: SPRINGERISSN: 0092-0703Frequency: 6 issues/year

The JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.

Australasian Marketing Journal

Exploring the Dynamics of Marketing Innovation
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Marketing Theory

Exploring Theoretical Frontiers in Marketing Excellence
Publisher: SAGE PUBLICATIONS INCISSN: 1470-5931Frequency: 4 issues/year

Marketing Theory, published by SAGE Publications Inc, is a leading academic journal dedicated to advancing the field of marketing through rigorous theoretical development and empirical research. With an ISSN of 1470-5931 and an E-ISSN of 1741-301X, this journal has established itself as a cornerstone in the marketing discipline, boasting a prestigious Q1 category ranking, positioning it among the top 25% of journals in the field as of 2023. Operating since 2001, it has continuously provided an influential platform for scholars and practitioners alike to explore innovative marketing concepts and frameworks that shape evolving market dynamics. While features such as open access remain unavailable, the journal's comprehensive scope enriches its contribution to the academic community, ensuring valuable insights for researchers, marketing professionals, and students worldwide. With a Scopus rank of #73 out of 210, Marketing Theory remains essential for anyone looking to deepen their understanding of marketing intricacies in today’s competitive landscape.

Consumption Markets & Culture

Exploring the Intersections of Consumption and Culture
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1025-3866Frequency: 6 issues/year

Consumption Markets & Culture is a premier academic journal published by Routledge Journals, Taylor & Francis Ltd, focusing on the interdisciplinary exploration of consumption practices and their cultural significance. As a vital platform for researchers in the fields of Anthropology, Economics, Marketing, and Social Psychology, this journal offers insightful analyses and innovative perspectives that contribute to a deeper understanding of market dynamics and consumer behavior. With a commendable 2023 impact factor placing it in the first quartile for Anthropology and second quartiles for Economics, Marketing, and Social Psychology, the journal ensures rigorous peer review and high-quality scholarship. Researchers and practitioners can expect access to a wealth of knowledge that is crucial for advancing theoretical frameworks and practical applications within the global marketplace. Its indexing in Scopus and substantial visibility in academic circles make it an essential resource for anyone dedicated to the study of consumption in contemporary culture.

JOURNAL OF CONSUMER POLICY

Unraveling Consumer Challenges with Rigorous Research
Publisher: SPRINGERISSN: 0168-7034Frequency: 4 issues/year

JOURNAL OF CONSUMER POLICY, published by Springer, is a leading interdisciplinary journal that serves as a vital platform for scholars, practitioners, and policymakers in the realm of consumer behavior, rights, and advocacy. Established in 1977, this journal has provided critical insights into the evolving dynamics of consumer policy across various societal and economic landscapes through its commitment to rigorous peer-reviewed research. With an impressive ranking of Q2 in both Business, Management and Accounting and Economics and Econometrics, it consistently delivers high-impact findings that enrich our understanding of consumer issues. The journal is particularly valued for its eclectic range of articles, encompassing theoretical explorations, empirical analyses, and practical case studies that address contemporary challenges faced by consumers. Engaging with the JOURNAL OF CONSUMER POLICY offers a unique opportunity for researchers, professionals, and students to contribute to the advancement of knowledge in this pivotal field.

Marketing Intelligence & Planning

Empowering Marketing Minds Since 1983
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

International Journal of Sports Marketing & Sponsorship

Exploring Innovative Sponsorship Strategies
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

JOURNAL OF CONSUMER RESEARCH

Exploring the intricacies of consumer behavior.
Publisher: OXFORD UNIV PRESS INCISSN: 0093-5301Frequency: 6 issues/year

Journal of Consumer Research, published by Oxford University Press Inc, stands as a premier academic platform for the dissemination of cutting-edge research in the fields of consumer behavior, marketing, anthropology, and economics. With its robust impact reflected in its Q1 categorization across multiple disciplines, including Business and International Management and Economics and Econometrics, this journal is recognized for its significant contribution to the understanding of consumer dynamics and market strategies, ranking in the top percentiles within its categories. The journal's rigorous peer-review process ensures that only high-quality studies are featured, making it an essential resource for researchers, practitioners, and students seeking in-depth insights into consumer trends and market performance. Though it does not currently offer Open Access options, it consistently draws submissions that advance theoretical and practical knowledge in consumer research, inviting a global readership to engage with its wealth of scholarly articles spanning from 1977 to the present, and fostering a community dedicated to exploring the complexities of consumer interactions.

Journal of Consumer Behaviour

Innovating Understanding in Consumer Behavior
Publisher: WILEYISSN: 1472-0817Frequency: 6 issues/year

The Journal of Consumer Behaviour, published by WILEY, serves as a leading platform for innovative research in the fields of Applied Psychology and Social Psychology. With an impressive impact factor and recognized as a Q1 journal in both categories, it ranks among the top journals in its domain, placing it in the 88th and 79th percentiles, respectively, according to Scopus rankings. This esteemed journal, bearing the ISSN 1472-0817 and E-ISSN 1479-1838, publishes high-quality articles that delve into the psychological insights driving consumer behavior, offering a unique lens for researchers, professionals, and students keen on understanding the complexities of consumer decision-making. Although it does not offer open access options, the journal provides a wealth of knowledge aimed at advancing theoretical frameworks and practical applications, thereby playing a critical role in the evolution of consumer behavior research from 2009 to 2024. The journal’s commitment to excellence makes it an indispensable resource for those looking to contribute to this dynamic and interdisciplinary field.