Qualitative Market Research

metrics 2024

Shaping marketing strategies with rigorous methodologies.

Introduction

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.

Metrics 2024

SCIMAGO Journal Rank0.46
Journal Impact Factor1.60
Journal Impact Factor (5 years)2.10
H-Index66
Journal IF Without Self1.60
Eigen Factor0.00
Normal Eigen Factor0.13
Influence0.39
Immediacy Index0.20
Cited Half Life10.20
Citing Half Life7.40
JCI0.37
Total Documents770
WOS Total Citations1508
SCIMAGO Total Citations2976
SCIMAGO SELF Citations347
Scopus Journal Rank0.46
Cites / Document (2 Years)2.20
Cites / Document (3 Years)2.52
Cites / Document (4 Years)2.64

Metrics History

Rank 2024

Scopus

Marketing in Business, Management and Accounting
Rank #105/210
Percentile 50.00
Quartile Q3

IF (Web Of Science)

BUSINESS
Rank 210/302
Percentile 30.60
Quartile Q3

JCI (Web Of Science)

BUSINESS
Rank 209/302
Percentile 30.79
Quartile Q3

Quartile History

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