Qualitative Market Research

metrics 2024

Unlocking consumer behavior through qualitative research.

Introduction

Qualitative Market Research is a premier academic journal published by Emerald Group Publishing Ltd, dedicated to advancing the field of marketing through rigorous qualitative methodologies. Since its inception in 1998, this journal has provided a platform for researchers and practitioners to share innovative insights and methodologies that shape consumer insights and market strategies. With an impact factor categorized in the Q3 quartile of the marketing field, it ranks at #105 out of 210 within its Scopus category, underlining its significance in the domains of business, management, and marketing. The journal invites contributions that delve into qualitative research practices, offering a comprehensive exploration of how qualitative methodologies can inform marketing theories and practices. Although currently not an open-access publication, it maintains a commitment to providing accessible and impactful research findings for scholars and industry professionals alike. Positioned in the heart of the vibrant academic community in the United Kingdom, Qualitative Market Research remains essential for anyone looking to deepen their understanding of consumer behavior and advanced marketing tactics.

Metrics 2024

SCIMAGO Journal Rank0.46
Journal Impact Factor1.60
Journal Impact Factor (5 years)2.10
H-Index66
Journal IF Without Self1.60
Eigen Factor0.00
Normal Eigen Factor0.13
Influence0.39
Immediacy Index0.20
Cited Half Life10.20
Citing Half Life7.40
JCI0.37
Total Documents770
WOS Total Citations1508
SCIMAGO Total Citations2976
SCIMAGO SELF Citations347
Scopus Journal Rank0.46
Cites / Document (2 Years)2.20
Cites / Document (3 Years)2.52
Cites / Document (4 Years)2.64

Metrics History

Rank 2024

Scopus

Marketing in Business, Management and Accounting
Rank #105/210
Percentile 50.00
Quartile Q3

IF (Web Of Science)

BUSINESS
Rank 210/302
Percentile 30.60
Quartile Q3

JCI (Web Of Science)

BUSINESS
Rank 209/302
Percentile 30.79
Quartile Q3

Quartile History

Similar Journals

Journal of International Consumer Marketing

Bridging Cultures Through Consumer Behavior
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

JOURNAL OF CONSUMER RESEARCH

Empowering scholars with cutting-edge consumer research.
Publisher: OXFORD UNIV PRESS INCISSN: 0093-5301Frequency: 6 issues/year

Journal of Consumer Research, published by Oxford University Press Inc, stands as a premier academic platform for the dissemination of cutting-edge research in the fields of consumer behavior, marketing, anthropology, and economics. With its robust impact reflected in its Q1 categorization across multiple disciplines, including Business and International Management and Economics and Econometrics, this journal is recognized for its significant contribution to the understanding of consumer dynamics and market strategies, ranking in the top percentiles within its categories. The journal's rigorous peer-review process ensures that only high-quality studies are featured, making it an essential resource for researchers, practitioners, and students seeking in-depth insights into consumer trends and market performance. Though it does not currently offer Open Access options, it consistently draws submissions that advance theoretical and practical knowledge in consumer research, inviting a global readership to engage with its wealth of scholarly articles spanning from 1977 to the present, and fostering a community dedicated to exploring the complexities of consumer interactions.

Journal of Macromarketing

Bridging Marketing and Public Policy for Impact
Publisher: SAGE PUBLICATIONS INCISSN: 0276-1467Frequency: 4 issues/year

The Journal of Macromarketing, published by SAGE Publications Inc, is a premier academic journal dedicated to the study of marketing at a macro level. With an ISSN of 0276-1467 and an E-ISSN of 1552-6534, this journal has been pivotal in advancing the knowledge and practice of marketing since its inception in 1981. The journal predominantly features research that explores the intersection of marketing, society, and public policy, making it essential reading for academics, practitioners, and students interested in the broader implications of marketing strategies. Recognized for its scholarly rigor, the journal ranks in the Q2 category in Marketing and occupies the 59th percentile among its peers, according to Scopus ranks. Although it does not currently offer Open Access options, its content remains influential, encouraging critical discussions and innovations in the field. With an aim to provoke thought and stimulate scholarly dialogue, the Journal of Macromarketing continues to play a vital role in shaping the future of marketing studies into 2024 and beyond.

JOURNAL OF FOOD PRODUCTS MARKETING

Unlocking Insights into Effective Food Marketing Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1045-4446Frequency: 5 issues/year

JOURNAL OF FOOD PRODUCTS MARKETING is a premier academic journal dedicated to the intersection of food marketing practices and consumer behavior. Published by Routledge Journals, Taylor & Francis Ltd, this journal has been a key resource since its inception in 1992 and has continued to evolve, with its latest contributions covering trends and insights up to 2024. With an impressive Q2 ranking in the fields of Business and International Management, Food Science, and Marketing, the journal demonstrates a strong commitment to advancing scholarship in these critical areas, holding an established position within the Scopus database. The journal serves as an essential platform for researchers, practitioners, and educators, providing valuable insights into effective marketing strategies for food products. Although not currently offering Open Access options, the journal remains a vital tool for those seeking to stay informed about the latest research developments and industry practices in food marketing.

Market-Trziste

Bridging Research and Practice in Economic Sciences
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

International Journal of Bank Marketing

Unpacking consumer behavior to enhance banking experiences.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-2323Frequency: 7 issues/year

International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.

Consumption Markets & Culture

Decoding Market Dynamics Through Cultural Lenses
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1025-3866Frequency: 6 issues/year

Consumption Markets & Culture is a premier academic journal published by Routledge Journals, Taylor & Francis Ltd, focusing on the interdisciplinary exploration of consumption practices and their cultural significance. As a vital platform for researchers in the fields of Anthropology, Economics, Marketing, and Social Psychology, this journal offers insightful analyses and innovative perspectives that contribute to a deeper understanding of market dynamics and consumer behavior. With a commendable 2023 impact factor placing it in the first quartile for Anthropology and second quartiles for Economics, Marketing, and Social Psychology, the journal ensures rigorous peer review and high-quality scholarship. Researchers and practitioners can expect access to a wealth of knowledge that is crucial for advancing theoretical frameworks and practical applications within the global marketplace. Its indexing in Scopus and substantial visibility in academic circles make it an essential resource for anyone dedicated to the study of consumption in contemporary culture.

MARKETING SCIENCE

Advancing the Frontiers of Marketing Science
Publisher: INFORMSISSN: 0732-2399Frequency: 6 issues/year

MARKETING SCIENCE, published by INFORMS, is a leading academic journal in the fields of Business, International Management, Economics, and Marketing. With an impressive Q1 ranking in these disciplines as of 2023, it serves as a cornerstone for researchers and practitioners alike, delivering innovative insights and rigorous analyses that drive effective marketing strategies. Blacklisted in Open Access, this peer-reviewed journal offers valuable content for professionals seeking to remain at the forefront of marketing knowledge and strategy. With convergence years from 1996 to 2024, MARKETING SCIENCE continues to attract high-quality submissions that address contemporary challenges in marketing and consumer behavior, fostering a richer understanding of market dynamics. Its reputable standing is underscored by Scopus rankings, placing it within the top tiers of Business, Management and Accounting, and Marketing, making it an essential resource for any professional or scholar dedicated to advancing the field.

International Journal of Marketing Communication and New Media

Empowering voices in the realm of digital marketing.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Journal of Strategic Marketing

Pioneering Research to Transform Marketing Practices
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0965-254XFrequency: 7 issues/year

Journal of Strategic Marketing is a key academic publication dedicated to advancing the field of marketing by bridging it with strategic management practices. Published by Routledge Journals, Taylor & Francis Ltd, this esteemed journal boasts an impressive impact factor, positioning itself within the Q2 category in Marketing and Q1 category in Strategy and Management, reflecting its significant contributions to the field. The journal, ISSN 0965-254X and E-ISSN 1466-4488, serves as a platform for high-quality research from its inception in 1984, with a consistent publication record from 1993 to 2024. Its robust standing in academic circles is further evidenced by its Scopus rankings, where it holds the remarkable 72nd rank out of 478 in Strategy and Management and 39th out of 210 in Marketing, placing it in the 85th and 81st percentiles, respectively. With its informative papers and rigorous research methodologies, the Journal of Strategic Marketing is essential for scholars, professionals, and students seeking to enhance their understanding and practice of marketing within a strategic context. Additionally, while it does not currently offer Open Access options, its subscription model ensures that quality content remains accessible to its audience.