Qualitative Market Research

Scope & Guideline

Transforming market understanding through qualitative analysis.

Introduction

Welcome to your portal for understanding Qualitative Market Research, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1352-2752
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1998 to 2024
AbbreviationQUAL MARK RES / Qual. Mark. Res.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

Qualitative Market Research (QMR) focuses on understanding consumer behavior, marketing strategies, and the socio-cultural contexts that influence these dynamics. The journal emphasizes qualitative methodologies to explore complex consumer interactions and the implications for marketing practices.
  1. Consumer Behavior Analysis:
    The journal explores consumer behavior through qualitative lenses, examining how various factors such as culture, identity, and emotional connections shape consumer decisions.
  2. Marketing Strategy Development:
    It provides insights into the development of marketing strategies that resonate with consumers, particularly in changing socio-economic contexts and during crises.
  3. Sustainability and Corporate Responsibility:
    QMR emphasizes research on sustainability, ethical consumption, and corporate social responsibility, exploring how brands can align their practices with consumer values.
  4. Innovative Methodological Approaches:
    The journal showcases innovative qualitative methodologies, including ethnography, netnography, and interpretative frameworks, to study consumer behavior in diverse settings.
  5. Phygital Consumer Experiences:
    A unique focus on phygital (physical-digital) consumer experiences is evident, analyzing how consumers navigate and integrate these realms in their consumption practices.
  6. Cultural and Social Dimensions of Consumption:
    QMR explores the cultural and social dimensions of consumption, including identity, community, and the influence of social media on consumer interactions.
Qualitative Market Research is currently witnessing a shift towards several trending and emerging themes. These areas reflect new consumer realities, technological advancements, and evolving marketing practices.
  1. Phygital Marketing:
    An emerging focus on phygital marketing strategies illustrates how brands are adapting to consumers’ hybrid experiences that blend physical and digital interactions.
  2. Sustainability and Ethical Consumption:
    There is a growing emphasis on sustainability and ethical consumption, with research exploring how consumers make choices based on environmental and social considerations.
  3. Impact of Technology on Consumer Behavior:
    Recent studies are increasingly examining the impact of digital technologies, such as AI and social media, on consumer behavior, highlighting shifts in engagement and expectations.
  4. Cultural Identity and Consumption Practices:
    Research is trending towards understanding how cultural identities influence consumption practices, especially within diverse consumer groups and immigrant communities.
  5. Emotional and Experiential Marketing:
    There is a rising interest in emotional and experiential marketing, focusing on how brands can create meaningful experiences that resonate with consumers on a personal level.
  6. Collaborative Consumption and Secondhand Economies:
    The exploration of collaborative consumption and the secondhand economy is gaining traction, investigating consumer motivations and experiences in these emerging marketplaces.

Declining or Waning

While Qualitative Market Research continues to evolve, some themes have shown a decline in prominence. These waning scopes reflect shifts in consumer behavior, market dynamics, and research priorities.
  1. Traditional Market Segmentation:
    There is a noticeable decline in papers focusing on traditional market segmentation strategies, as researchers shift towards more nuanced understandings of consumer identities and behaviors that transcend demographic categories.
  2. Static Branding Approaches:
    Research on static branding strategies is less prevalent, with a move towards dynamic brand experiences and the role of consumer engagement in shaping brand narratives.
  3. Consumer Loyalty Metrics:
    The focus on traditional consumer loyalty metrics is diminishing, as the journal emphasizes deeper relational aspects of consumer-brand interactions rather than transactional loyalty.
  4. Single-Method Research Designs:
    There is a waning interest in single-method qualitative studies, with a growing preference for mixed-method approaches that provide a more comprehensive view of consumer phenomena.
  5. Narrow Focus on Quantitative Insights:
    Qualitative insights that merely validate quantitative findings are becoming less common, as the journal advocates for qualitative research that provides substantial theoretical contributions.

Similar Journals

International Journal of Advertising

Exploring the Dynamics of Consumer Behavior and Advertising Effectiveness.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0265-0487Frequency: 5 issues/year

International Journal of Advertising is a leading scholarly journal in the fields of Communication and Marketing, published by Routledge Journals, Taylor & Francis Ltd. With an impressive impact factor reflecting its high citation rates, this journal is acclaimed for its rigorous peer-reviewed research and theoretical advancements that shape the future of advertising practice and academia. Established in 1982 and converging until 2024, it has carved out a prestigious niche with a Q1 ranking in both Communication and Marketing categories, and it stands as a preeminent resource with Scopus ranks placing it in the top 1% of its field. Though the journal does not offer open access, it provides invaluable insights and knowledge that bolster understanding of consumer behavior, advertising effectiveness, and strategic marketing communications. This makes it an essential read for researchers, professionals, and students eager to enhance their comprehension of contemporary advertising practices and develop innovative solutions in the ever-evolving marketing landscape.

Revista Brasileira de Marketing

Advancing Marketing Insights for a Dynamic Future
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

Consumption Markets & Culture

Innovating Perspectives on Global Marketplace Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1025-3866Frequency: 6 issues/year

Consumption Markets & Culture is a premier academic journal published by Routledge Journals, Taylor & Francis Ltd, focusing on the interdisciplinary exploration of consumption practices and their cultural significance. As a vital platform for researchers in the fields of Anthropology, Economics, Marketing, and Social Psychology, this journal offers insightful analyses and innovative perspectives that contribute to a deeper understanding of market dynamics and consumer behavior. With a commendable 2023 impact factor placing it in the first quartile for Anthropology and second quartiles for Economics, Marketing, and Social Psychology, the journal ensures rigorous peer review and high-quality scholarship. Researchers and practitioners can expect access to a wealth of knowledge that is crucial for advancing theoretical frameworks and practical applications within the global marketplace. Its indexing in Scopus and substantial visibility in academic circles make it an essential resource for anyone dedicated to the study of consumption in contemporary culture.

Market-Trziste

Pioneering Insights for a Global Marketplace
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE

Exploring Innovations in Marketing and Management
Publisher: SPRINGERISSN: 0092-0703Frequency: 6 issues/year

The JOURNAL OF THE ACADEMY OF MARKETING SCIENCE (ISSN: 0092-0703, E-ISSN: 1552-7824) stands as a premier scholarly publication in the fields of marketing, economics, and international management, published by SPRINGER. With an impressive impact factor and a distinguished ranking in the upper quartiles (Q1) across essential business categories, it ranks #1 in Economics and Econometrics and #2 in both Business and International Management and Marketing according to Scopus metrics. This journal, in its continuous publication since 1973, features innovative research that addresses the evolving challenges in marketing strategies, consumer behavior, and market dynamics, making it an invaluable resource for researchers, professionals, and students alike. The journal’s rigorous peer-review process ensures high-quality publications, fostering the advancement of knowledge within the marketing discipline. By disseminating cutting-edge findings, it plays a critical role in shaping best practices and theories that inform both academia and industry.

Journal of International Consumer Marketing

Connecting Theory and Practice in Consumer Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

Journal of Consumer Behaviour

Pioneering the Study of Consumer Psychology
Publisher: WILEYISSN: 1472-0817Frequency: 6 issues/year

The Journal of Consumer Behaviour, published by WILEY, serves as a leading platform for innovative research in the fields of Applied Psychology and Social Psychology. With an impressive impact factor and recognized as a Q1 journal in both categories, it ranks among the top journals in its domain, placing it in the 88th and 79th percentiles, respectively, according to Scopus rankings. This esteemed journal, bearing the ISSN 1472-0817 and E-ISSN 1479-1838, publishes high-quality articles that delve into the psychological insights driving consumer behavior, offering a unique lens for researchers, professionals, and students keen on understanding the complexities of consumer decision-making. Although it does not offer open access options, the journal provides a wealth of knowledge aimed at advancing theoretical frameworks and practical applications, thereby playing a critical role in the evolution of consumer behavior research from 2009 to 2024. The journal’s commitment to excellence makes it an indispensable resource for those looking to contribute to this dynamic and interdisciplinary field.

Journal of Financial Services Marketing

Pioneering Research at the Crossroads of Finance and Marketing
Publisher: PALGRAVE MACMILLAN LTDISSN: 1363-0539Frequency: 4 issues/year

The Journal of Financial Services Marketing, published by Palgrave Macmillan Ltd, is a cornerstone publication in the fields of finance and marketing, distinguished by its impressive Q2 rankings in both domains as of 2023. With an ISSN of 1363-0539 and E-ISSN 1479-1846, this journal provides a vital platform for researchers, professionals, and students to explore the interdisciplinary nature of financial services and marketing dynamics. Focusing on a convergence of academic rigor and practical relevance, it addresses critical issues such as consumer behavior, service innovation, and the evolution of marketing strategies in the financial sector. With a remarkable position in Scopus Ranks—placing it in the 80th percentile for finance and the 61st percentile for marketing—it serves as an essential resource for advancing knowledge and fostering dialogue among industry practitioners. The journal is committed to disseminating high-quality research from 2009 through 2024, making it indispensable for anyone looking to stay ahead in the rapidly changing landscape of financial services.

International Journal of Bank Marketing

Advancing banking insights through innovative marketing research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0265-2323Frequency: 7 issues/year

International Journal of Bank Marketing, published by EMERALD GROUP PUBLISHING LTD, stands as a premier platform since 1983 for advancing the field of bank marketing and financial services. With an esteemed Q1 ranking in Marketing and a commendable Scopus rank of 33 out of 210, this journal highlights significant research that shapes the marketing strategies and operational practices of banking institutions globally. Its focus encompasses current trends, consumer behavior, and innovative marketing practices within the financial sector, making it an essential read for researchers, professionals, and students eager to expand their understanding of market dynamics. Though not an open access publication, its rigorous peer-reviewed articles, available to subscribers, ensure high-quality contributions that push the boundaries of academic inquiry and practical application. The journal's influence continues to grow, prompting critical discourse and inspiring future research in this vital area of study.

International Journal of Consumer Studies

Driving innovation in understanding consumer choices and trends.
Publisher: WILEYISSN: 1470-6423Frequency: 6 issues/year

International Journal of Consumer Studies, published by WILEY, is a prestigious journal dedicated to advancing knowledge in the fields of economics, applied psychology, marketing, and public health. With an impressive impact factor and a strong reputation within its category quartiles for 2023, this journal is recognized as Q1 in its respective fields, indicating its high-quality research contributions. The journal serves as a critical platform for researchers, practitioners, and students who seek to explore consumer behavior and its implications across various domains. Covering a wide scope of topics, the International Journal of Consumer Studies aims to foster interdisciplinary discussions and is renowned for its rigorous peer-review process. With a converged publication history from 2001 to 2024, it continues to play an essential role in shaping the future of consumer studies on a global scale. While this journal does not currently offer open access, it remains an invaluable resource for anyone engaged in understanding consumer dynamics and their broader socio-economic impacts.