Romanian Journal of Communication and Public Relations
Scope & Guideline
Connecting research with practice in public relations.
Introduction
Aims and Scopes
- Communication in Digital Contexts:
Explores the impact of digital communication platforms, including social media, on public relations and consumer behavior, with particular attention to political participation and influencer marketing. - Public Relations Practices:
Investigates various strategies and methodologies in public relations, focusing on crisis management, image repair, and stakeholder engagement in different sectors. - Cultural Narratives and Influencer Dynamics:
Analyzes how cultural narratives are constructed and disseminated through influencers, particularly in relation to parenting and nostalgia, reflecting on the socio-political implications. - Impact of Misinformation:
Examines the effects of fake news and misinformation on public perception and brand trust, highlighting the psychological and social dimensions involved. - Interdisciplinary Approaches to Communication:
Utilizes mixed methods and interdisciplinary frameworks to analyze communication phenomena, integrating insights from psychology, sociology, and media studies.
Trending and Emerging
- Influencer Marketing Dynamics:
The study of gendered responses to influencer marketing has gained traction, reflecting the growing importance of social media influencers in shaping consumer behavior and public opinion. - Psychological Impact of Misinformation:
Research on the psychological aspects of fake news and its effects on brand trust indicates a rising interest in understanding consumer behavior in the context of misinformation. - Digital Political Participation:
The development of scales measuring digital political participation among youth highlights a trend towards understanding how young people engage in political discourse through digital platforms. - Crisis Communication in the Digital Age:
An increase in studies focusing on crisis management strategies in the context of social media illustrates the need for public relations practitioners to adapt to the challenges posed by rapid information dissemination. - Narratives and Cultural Identity:
Emerging research on the discursive construction of cultural identities through social media is becoming more prominent, indicating a shift towards understanding how narratives shape public perceptions in a digital context.
Declining or Waning
- Traditional Media Analysis:
Research focusing on traditional media channels has decreased, possibly reflecting a broader shift towards studying digital platforms and their influence on public discourse. - Generalized Marketing Strategies:
Papers discussing generic marketing strategies, without a specific focus on public relations or communication contexts, appear to be less common, suggesting a move towards more nuanced and context-specific studies. - Crisis Communication in Non-Digital Contexts:
There is a noticeable decline in studies addressing crisis communication strategies outside the digital realm, indicating a potential gap as more attention turns to online crises and reputation management in digital spaces.
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