PUBLIC RELATIONS REVIEW

Scope & Guideline

Illuminating Critical Research in Public Relations and Marketing.

Introduction

Welcome to the PUBLIC RELATIONS REVIEW information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of PUBLIC RELATIONS REVIEW, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN0363-8111
PublisherELSEVIER SCIENCE INC
Support Open AccessNo
CountryNetherlands
TypeJournal
Convergefrom 1975 to 2024
AbbreviationPUBLIC RELAT REV / Public Relat. Rev.
Frequency5 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressSTE 800, 230 PARK AVE, NEW YORK, NY 10169

Aims and Scopes

The Public Relations Review journal primarily aims to advance the field of public relations through a diverse range of research topics, methodologies, and theoretical frameworks. It serves as a platform for innovative studies that address the evolving dynamics of public relations in contemporary society.
  1. Interdisciplinary Research:
    The journal encourages research that integrates various disciplines, including communication, sociology, psychology, and management, to enrich public relations scholarship.
  2. Crisis Communication:
    There is a strong emphasis on crisis communication, exploring strategies and responses across different contexts, especially in relation to social media and public perceptions.
  3. Corporate Social Responsibility (CSR):
    The journal frequently publishes studies on CSR, focusing on its impact on organizational reputation, stakeholder engagement, and the ethical implications of corporate actions.
  4. Digital and Social Media Dynamics:
    A significant focus is placed on the role of digital and social media in public relations practices, examining how these platforms shape communication strategies and audience engagement.
  5. Ethics and Accountability in Public Relations:
    Research on ethical considerations, moral dilemmas, and accountability in public relations practice is a core area, reflecting the profession's commitment to responsible communication.
  6. Diversity and Inclusion:
    The journal highlights the importance of diversity and inclusion within public relations, investigating communication practices that promote equitable representation and social justice.
  7. Public Engagement and Relationship Management:
    A focus on the strategies and theories surrounding organization-public relationships, emphasizing the role of engagement and dialogue in building trust and legitimacy.
Recent publications in the Public Relations Review indicate several trending and emerging themes that reflect the current landscape of public relations. These themes highlight the journal's responsiveness to societal changes and technological advancements.
  1. Artificial Intelligence and Public Relations:
    Research on the impact of AI in public relations is gaining traction, focusing on how AI technologies influence communication strategies and organization-public relationships.
  2. Ethics of Care and Empathy in Practice:
    There is a growing interest in the application of care ethics and empathy in public relations, emphasizing the importance of understanding stakeholder perspectives and fostering genuine relationships.
  3. Environmental and Sustainability Communication:
    Emerging themes around environmental sustainability and corporate responsibility are increasingly prevalent, reflecting a societal push for accountability and proactive engagement in climate issues.
  4. Diversity and Inclusion Initiatives:
    Studies addressing diversity and inclusion within public relations practices are on the rise, highlighting the need for equitable representation and the impact of social movements.
  5. Digital Activism and Corporate Advocacy:
    The intersection of digital activism and corporate social advocacy is becoming a focal point, exploring how organizations navigate social issues and engage with activist communities.
  6. Crisis Spillover Effects:
    Research on crisis spillover effects—how crises in one area affect perceptions in another—is gaining importance, particularly in the context of interconnected global issues.

Declining or Waning

While the journal continues to explore a wide range of topics, certain themes appear to be declining in prominence based on recent publications. These waning scopes may indicate shifts in the research landscape or a move towards more contemporary issues in public relations.
  1. Traditional Media Relations:
    There seems to be a reduction in studies focusing solely on traditional media relations, reflecting a broader shift towards digital communication strategies and the role of social media.
  2. Historical Perspectives in Public Relations:
    Research that primarily examines historical contexts or the evolution of public relations practices appears to be less frequent, as the focus turns to contemporary challenges and innovations.
  3. Regulatory and Legal Frameworks:
    There is a noticeable decline in research centered around legal and regulatory aspects of public relations, suggesting a potential gap in addressing compliance and ethical standards in current practices.
  4. Cultural Studies in Public Relations:
    While cultural considerations are still relevant, there seems to be less emphasis on in-depth cultural analyses within public relations, possibly overshadowed by more pressing ethical and technological discussions.

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