Southern Communication Journal
Scope & Guideline
Fostering Scholarly Exchange in Communication
Introduction
Aims and Scopes
- Interpersonal Communication:
The journal explores the dynamics of interpersonal relationships, including communication patterns, relational maintenance, and the impact of communication styles on relationship satisfaction. - Media Studies and Effects:
Research in this area examines the influence of media, including social media and traditional platforms, on public opinion, civic engagement, and political discourse. - Rhetoric and Public Discourse:
The journal features studies on rhetorical strategies, public memory, and the role of rhetoric in social movements, emphasizing how communication shapes societal narratives. - Cultural Communication:
Cultural communication is a significant focus, investigating how cultural identities and representations are constructed and communicated in various contexts. - Health Communication:
This area addresses communication strategies related to health issues, including mental health, public health campaigns, and the role of communication in healthcare settings. - Critical and Social Justice Perspectives:
The journal promotes scholarship that critically examines power structures, social inequalities, and the role of communication in advocating for social justice.
Trending and Emerging
- Digital Communication and Social Media:
A significant increase in studies focusing on the role of digital communication and social media platforms indicates a trend toward understanding their impact on interpersonal relationships and public discourse. - Political Communication and Civic Engagement:
Emerging research themes center around political communication, particularly the effects of social media on civic engagement and political participation, reflecting current global political climates. - Intersectionality and Identity:
There is a growing emphasis on intersectionality in communication studies, examining how various identities intersect and influence communication practices and experiences. - Mental Health Communication:
Research on mental health communication is gaining traction, focusing on communication strategies that affect mental wellness and the stigma surrounding mental health issues. - Crisis Communication:
The journal is seeing an uptick in studies addressing crisis communication, particularly in the context of global crises such as pandemics and social movements, highlighting the importance of effective communication during emergencies.
Declining or Waning
- Traditional Mass Communication:
Research focusing on traditional mass media, such as television and radio, appears to be waning in favor of studies examining digital media and user-generated content. - Historical Communication Studies:
There seems to be a decline in studies that focus solely on historical perspectives of communication, as contemporary issues and applications take precedence. - Niche Subcultures and Micro-Communities:
While once a vibrant area of study, research on niche subcultures and micro-communities is less frequently addressed, possibly overshadowed by broader cultural and societal themes. - Conventional Advertising and Marketing Communication:
The exploration of traditional advertising communication strategies has decreased, likely due to the rise of digital marketing and social media influence. - Static Theoretical Frameworks:
There is a noticeable reduction in the application of static theoretical frameworks, with scholars increasingly favoring dynamic and intersectional approaches to communication research.
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