Vivat Academia
Scope & Guideline
Championing Open Access for Global Scholarship.
Introduction
Aims and Scopes
- Interdisciplinary Communication Studies:
The journal explores various aspects of communication, including political communication, health communication, and digital communication strategies, fostering an understanding of how these fields intersect. - Digital Media and Social Networks:
A significant focus is placed on the role of social media and digital platforms in shaping public discourse, marketing strategies, and personal branding, particularly in the context of influencers and online communication. - Education and Methodological Innovations:
Vivat Academia promotes innovative educational practices and methodologies, including the use of digital tools in teaching and learning environments, aiming to enhance academic engagement and effectiveness. - Crisis Communication and Public Health:
The journal covers the dynamics of communication during crises, particularly in the context of public health emergencies, analyzing how information is disseminated and received by the public. - Gender and Social Issues in Communication:
It also addresses social issues such as gender representation in media, institutional sexism, and the role of women in digital activism, contributing to discussions on equity and representation.
Trending and Emerging
- Influencer Culture and Digital Identity:
There is a growing body of research centered on influencers as a new class of opinion leaders, analyzing their impact on consumer behavior and social media dynamics. - Impact of COVID-19 on Communication Practices:
The pandemic has catalyzed a surge in studies examining communication strategies during health crises, focusing on public health messaging and the role of media in shaping public perception. - Mental Health and Media Representation:
Emerging themes highlight the intersection of mental health and media coverage, particularly how the portrayal of mental health issues impacts public understanding and stigma. - Digital Competencies and Education:
The journal is increasingly focusing on the development of digital competencies in educational contexts, emphasizing the need for educational institutions to adapt to new technological realities. - Sustainability and Environmental Communication:
There is a rising interest in how media addresses climate change and sustainability, reflecting a broader societal concern for environmental issues and the role of communication in advocacy.
Declining or Waning
- Traditional Media Analysis:
Research focused solely on traditional media formats is declining, as the journal increasingly prioritizes studies that incorporate digital and social media contexts. - General Marketing Strategies:
While marketing remains a topic of interest, there is a noticeable decline in papers that address broad, traditional marketing strategies without a digital or social media component. - Historical Perspectives in Communication:
Papers that focus on historical analyses of communication practices or media are appearing less frequently, as contemporary issues take precedence. - Purely Theoretical Frameworks:
Research that relies heavily on theoretical constructs without empirical application is waning, with a greater emphasis now on practical, applied research. - Local vs. Global Media Dynamics:
The exploration of local media dynamics in isolation is decreasing, with a shift towards understanding global media influences and interconnectedness.
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