Tijdschrift voor Communicatiewetenschap
Scope & Guideline
Bridging Theory and Practice in Communication
Introduction
Aims and Scopes
- Human-Machine Interaction:
The journal explores the dynamics of communication between humans and machines, including the implications of AI and chatbots on social interactions. - Social Media and Influencer Marketing:
A significant focus is placed on the role of social media platforms and influencers in shaping public perception, marketing strategies, and personal identity. - Communication Strategies in Crisis Situations:
Research often addresses how communication strategies are employed during crises, including misinformation management and public health communications. - Media Literacy and Audience Engagement:
The journal examines the importance of media literacy, particularly among vulnerable populations like adolescents, emphasizing the role of education in navigating digital spaces. - Ethics in Communication:
A core area includes discussions around ethical considerations in communication practices, especially concerning influencer marketing and science communication.
Trending and Emerging
- Artificial Intelligence and Communication:
Recent publications have increasingly focused on the implications of AI technologies, such as chatbots and algorithms, on human communication and decision-making processes. - Influencer Dynamics and Authenticity:
There is a growing interest in the influencer economy, particularly regarding authenticity, ethics, and the psychological effects of influencer marketing on audiences. - Digital Well-Being and Social Media Literacy:
Emerging themes include the need for digital well-being and literacy, emphasizing the importance of educating users about the effects of social media on mental health and self-perception. - Algorithmic Decision-Making:
Research is trending towards understanding how algorithms shape our lives and decision-making, including public acceptance of automated systems. - Crisis Communication in the Digital Age:
The journal is increasingly addressing how communication strategies adapt during crises, particularly in the context of misinformation and public health.
Declining or Waning
- Traditional Media Criticism:
There has been a noticeable decline in papers critiquing traditional media practices, possibly due to the growing dominance of digital media and social platforms. - General Audience Studies:
Research focusing broadly on audience reception and behaviors without specific context has decreased, as more targeted studies on niche audiences gain traction. - Static Communication Models:
Older models of communication that do not account for the complexities of digital interactions and feedback loops are less frequently discussed, reflecting the need for more dynamic frameworks.
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