INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

metrics 2024

Exploring Innovative Strategies in Online Advertising

Introduction

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

Metrics 2024

SCIMAGO Journal Rank0.22
Journal Impact Factor1.30
Journal Impact Factor (5 years)-
H-Index25
Journal IF Without Self1.30
Eigen Factor0.00
Normal Eigen Factor0.03
Influence-
Immediacy Index0.40
Cited Half Life4.60
Citing Half Life8.40
JCI0.21
Total Documents380
WOS Total Citations290
SCIMAGO Total Citations761
SCIMAGO SELF Citations162
Scopus Journal Rank0.22
Cites / Document (2 Years)1.60
Cites / Document (3 Years)1.69
Cites / Document (4 Years)1.74

Metrics History

Rank 2024

Scopus

Marketing in Business, Management and Accounting
Rank #147/210
Percentile 30.00
Quartile Q3

IF (Web Of Science)

BUSINESS
Rank 221/302
Percentile 27.00
Quartile Q3

JCI (Web Of Science)

BUSINESS
Rank 245/302
Percentile 18.87
Quartile Q4

Quartile History

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