INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Scope & Guideline

Connecting Research and Practice in Internet Marketing

Introduction

Immerse yourself in the scholarly insights of INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1477-5212
PublisherINDERSCIENCE ENTERPRISES LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2004 to 2024
AbbreviationINT J INTERNET MARK / Int. J. Internet Marketing Advertising
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressWORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215 GENEVA, SWITZERLAND

Aims and Scopes

The INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING aims to explore the dynamic intersection of digital marketing and consumer behavior. Its core focus revolves around understanding how the internet influences marketing strategies and consumer responses, leveraging various methodologies to provide insights into this rapidly evolving field.
  1. Digital Marketing Strategies:
    The journal explores diverse strategies employed in digital marketing, including social media marketing, influencer marketing, and the effectiveness of online advertising across various platforms.
  2. Consumer Behavior Analysis:
    A significant focus is placed on understanding consumer behavior in the digital realm, including factors influencing purchase intentions, brand engagement, and trust in online environments.
  3. Technological Integration in Marketing:
    The journal examines the impact of emerging technologies such as artificial intelligence, virtual reality, and data analytics in shaping marketing practices and consumer experiences.
  4. Brand Management and Perception:
    Research is dedicated to understanding brand management in the context of digital platforms, including brand personality, authenticity, and the effects of user-generated content.
  5. E-commerce Dynamics:
    The journal covers the intricacies of e-commerce, exploring consumer trust, satisfaction, and loyalty in online shopping environments.
The journal has demonstrated a vibrant evolution in its research themes, reflecting the ongoing changes in digital marketing and consumer engagement. This section outlines the trending and emerging topics that have garnered increasing attention in recent publications.
  1. Influencer Marketing Dynamics:
    Research focusing on the role of influencers in shaping consumer behavior has surged, highlighting the importance of social media personalities in brand engagement and purchase intentions.
  2. Emotional and Experiential Marketing:
    There is a growing emphasis on the emotional aspects of marketing, including how emotional advertisements and customer experiences impact consumer behavior and brand loyalty.
  3. Consumer Engagement Strategies:
    Studies exploring innovative strategies for enhancing consumer engagement, particularly through interactive content and social media platforms, have become increasingly relevant.
  4. Sustainability and Ethical Marketing:
    Emerging themes around sustainability, such as greenwashing and ethical branding, reflect consumers' rising awareness and demand for corporate social responsibility in marketing.
  5. Data-Driven Marketing Approaches:
    The integration of big data and analytics in understanding consumer behavior and enhancing marketing strategies is gaining traction, emphasizing the importance of data in modern marketing.

Declining or Waning

While the journal has consistently focused on core themes in internet marketing and advertising, certain areas of research have shown a decline in prominence over recent years. This section highlights these waning themes, which may indicate shifting interests in the field.
  1. Traditional Advertising Methods:
    There is a noticeable decrease in studies focusing on traditional advertising methods as digital platforms and influencer marketing gain more attention.
  2. Consumer Privacy Concerns:
    While initially a significant topic, discussions around consumer privacy in digital marketing contexts have waned, possibly overshadowed by the more pressing issues of engagement and brand trust.
  3. Static Market Research Techniques:
    The use of static, traditional market research techniques appears to be declining in favor of dynamic approaches that incorporate real-time data and consumer interactions.
  4. Niche Market Advertising:
    Research on niche advertising strategies has decreased, as broader themes of digital engagement and social media influence take precedence.
  5. Celebrity Endorsements in Isolation:
    Studies focusing solely on celebrity endorsements without considering the broader context of social media interactions and influencer dynamics have become less frequent.

Similar Journals

PSYCHOLOGY & MARKETING

Bridging Psychological Insights and Marketing Innovation
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Journal of Internet Commerce

Navigating the Future of Online Business Strategies
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1533-2861Frequency: 4 issues/year

The Journal of Internet Commerce is a premier academic publication that plays a pivotal role in bridging the gap between technology and commerce, making it an essential resource for researchers, professionals, and students alike. Published by Routledge Journals, Taylor & Francis Ltd, this journal specializes in the fields of Human-Computer Interaction and Management of Technology and Innovation. With an impressive Q1 ranking in both categories and a strong Scopus ranking, it is recognized for its significant contributions, with positions of 17th percentile in Human-Computer Interaction and 39th percentile in Management of Technology and Innovation. The journal has been continuously published since 2002 and is committed to exploring the evolving landscape of internet commerce through rigorous research, case studies, and theoretical discussions. Although it does not offer open access options, the journal's high impact factor emphasizes its value in the academic community. The Journal of Internet Commerce is indispensable for those looking to stay at the forefront of high-impact research in digital commerce strategies and interactions.

International Journal of Sports Marketing & Sponsorship

Illuminating Consumer Behavior in Sports
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

MARKETING LETTERS

Transforming ideas into actionable marketing strategies.
Publisher: SPRINGERISSN: 0923-0645Frequency: 4 issues/year

MARKETING LETTERS, published by Springer, is a leading journal in the fields of Business and International Management, Economics and Econometrics, and Marketing. With an impressive Q1 ranking in all three relevant categories, and a significant impact factor, this journal is recognized for its scholarly contributions and global influence. Since its inception in 1989, MARKETING LETTERS has provided a platform for cutting-edge research, innovative methodologies, and practical insights that address contemporary marketing challenges. Nestled in the vibrant academic landscape of the United States, the journal caters to a diverse audience, including researchers, professionals, and students, who are dedicated to advancing the field of marketing. Although predominantly subscription-based, researchers can benefit from its extensive archive, ensuring access to decades of valuable research. By continuing to bridge theory and practice, MARKETING LETTERS remains an indispensable resource for those seeking to enhance their knowledge and expertise in the rapidly evolving world of marketing.

Journal of Islamic Marketing

Pioneering Research at the Crossroads of Business and Belief
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1759-0833Frequency: 6 issues/year

Journal of Islamic Marketing, published by Emerald Group Publishing Ltd, is a prominent peer-reviewed journal dedicated to the exploration and advancement of marketing practices within the Islamic context. Since its inception in 2010, the journal has effectively contributed to the intersection of marketing, business, and cultural studies, and has established itself as a valuable resource for researchers and professionals alike. With an impressive 2023 Scopus ranking in the top 24% (Q2) among 210 journals in the Marketing category and a percentile ranking of 76th, it showcases high-impact research that addresses contemporary challenges in Islamic marketing. The journal aims to publish innovative research that not only enhances theoretical understanding but also offers practical insights into how Islamic principles can shape marketing strategies. The Journal of Islamic Marketing serves as a critical outlet for those seeking to delve deeper into this dynamic field, making it an essential read for anyone involved in marketing, business management, or cultural studies.

Market-Trziste

Pioneering Insights for a Global Marketplace
Publisher: CROMARISSN: 0353-4790Frequency: 2 issues/year

Market-Tržiste is a dynamic peer-reviewed journal published by CROMAR, focused on the diverse fields of economics, econometrics, and marketing. Established in Croatia, this Open Access journal has been freely available since 2006, providing a platform for researchers and practitioners to share pioneering insights and empirical research. With an impact factor that continues to place it in the Q3 quartile for Economics, Econometrics, and Finance and Q4 for Marketing as of 2023, Market-Tržiste is recognized for its contributions to the academic community, facilitating the exchange of knowledge across borders. The journal spans a wide range of topics and is committed to enhancing the understanding of market dynamics, making it an invaluable resource for researchers, professionals, and students eager to stay at the forefront of their fields. Engage with cutting-edge research and share your work with a reputable audience in this evolving landscape through Market-Tržiste.

Journal of Current Issues and Research In Advertising

Transforming advertising knowledge into impactful practice.
Publisher: TAYLOR & FRANCIS LTDISSN: 1064-1734Frequency: 4 issues/year

The Journal of Current Issues and Research in Advertising, published by Taylor & Francis Ltd, is a premier peer-reviewed publication dedicated to advancing the field of advertising research. With its ISSN 1064-1734 and E-ISSN 2164-7313, this esteemed journal covers a diverse range of topics within advertising, offering insights into contemporary issues and emerging trends that shape the industry. Recognized for its influence, it holds a prestigious Q1 ranking in Marketing and is positioned within the 65th percentile among its peers according to Scopus, reflecting its impactful contributions to the discipline. The journal, operating from the United Kingdom and serving a global audience, has been a vital resource for academics, practitioners, and students alike since its inception in 1992. Published regularly until 2010 and resuming from 2012 to 2024, it remains committed to scholarly excellence and the dissemination of cutting-edge research, making it an essential destination for those looking to deepen their understanding of advertising dynamics and effectiveness.

Innovative Marketing

Driving Change in Marketing with Cutting-Edge Insights
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Uncovering Insights That Transform Marketing Practices
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

Recherche et Applications en Marketing-English Edition

Bridging Research and Practice in Marketing Excellence
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.