INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Scope & Guideline

Shaping the Future of Advertising in a Digital Age

Introduction

Explore the comprehensive scope of INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1477-5212
PublisherINDERSCIENCE ENTERPRISES LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 2004 to 2024
AbbreviationINT J INTERNET MARK / Int. J. Internet Marketing Advertising
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressWORLD TRADE CENTER BLDG, 29 ROUTE DE PRE-BOIS, CASE POSTALE 856, CH-1215 GENEVA, SWITZERLAND

Aims and Scopes

The INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING aims to explore the dynamic intersection of digital marketing and consumer behavior. Its core focus revolves around understanding how the internet influences marketing strategies and consumer responses, leveraging various methodologies to provide insights into this rapidly evolving field.
  1. Digital Marketing Strategies:
    The journal explores diverse strategies employed in digital marketing, including social media marketing, influencer marketing, and the effectiveness of online advertising across various platforms.
  2. Consumer Behavior Analysis:
    A significant focus is placed on understanding consumer behavior in the digital realm, including factors influencing purchase intentions, brand engagement, and trust in online environments.
  3. Technological Integration in Marketing:
    The journal examines the impact of emerging technologies such as artificial intelligence, virtual reality, and data analytics in shaping marketing practices and consumer experiences.
  4. Brand Management and Perception:
    Research is dedicated to understanding brand management in the context of digital platforms, including brand personality, authenticity, and the effects of user-generated content.
  5. E-commerce Dynamics:
    The journal covers the intricacies of e-commerce, exploring consumer trust, satisfaction, and loyalty in online shopping environments.
The journal has demonstrated a vibrant evolution in its research themes, reflecting the ongoing changes in digital marketing and consumer engagement. This section outlines the trending and emerging topics that have garnered increasing attention in recent publications.
  1. Influencer Marketing Dynamics:
    Research focusing on the role of influencers in shaping consumer behavior has surged, highlighting the importance of social media personalities in brand engagement and purchase intentions.
  2. Emotional and Experiential Marketing:
    There is a growing emphasis on the emotional aspects of marketing, including how emotional advertisements and customer experiences impact consumer behavior and brand loyalty.
  3. Consumer Engagement Strategies:
    Studies exploring innovative strategies for enhancing consumer engagement, particularly through interactive content and social media platforms, have become increasingly relevant.
  4. Sustainability and Ethical Marketing:
    Emerging themes around sustainability, such as greenwashing and ethical branding, reflect consumers' rising awareness and demand for corporate social responsibility in marketing.
  5. Data-Driven Marketing Approaches:
    The integration of big data and analytics in understanding consumer behavior and enhancing marketing strategies is gaining traction, emphasizing the importance of data in modern marketing.

Declining or Waning

While the journal has consistently focused on core themes in internet marketing and advertising, certain areas of research have shown a decline in prominence over recent years. This section highlights these waning themes, which may indicate shifting interests in the field.
  1. Traditional Advertising Methods:
    There is a noticeable decrease in studies focusing on traditional advertising methods as digital platforms and influencer marketing gain more attention.
  2. Consumer Privacy Concerns:
    While initially a significant topic, discussions around consumer privacy in digital marketing contexts have waned, possibly overshadowed by the more pressing issues of engagement and brand trust.
  3. Static Market Research Techniques:
    The use of static, traditional market research techniques appears to be declining in favor of dynamic approaches that incorporate real-time data and consumer interactions.
  4. Niche Market Advertising:
    Research on niche advertising strategies has decreased, as broader themes of digital engagement and social media influence take precedence.
  5. Celebrity Endorsements in Isolation:
    Studies focusing solely on celebrity endorsements without considering the broader context of social media interactions and influencer dynamics have become less frequent.

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