JOURNAL OF INTERACTIVE MARKETING

metrics 2024

Connecting Theory and Practice in the Marketing Realm

Introduction

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

Metrics 2024

SCIMAGO Journal Rank3.35
Journal Impact Factor6.80
Journal Impact Factor (5 years)10.00
H-Index126
Journal IF Without Self6.80
Eigen Factor0.00
Normal Eigen Factor0.73
Influence2.33
Immediacy Index1.50
Cited Half Life9.30
Citing Half Life8.10
JCI2.20
Total Documents621
WOS Total Citations5257
SCIMAGO Total Citations10582
SCIMAGO SELF Citations797
Scopus Journal Rank3.35
Cites / Document (2 Years)9.19
Cites / Document (3 Years)13.91
Cites / Document (4 Years)14.40

Metrics History

Rank 2024

Scopus

Business and International Management in Business, Management and Accounting
Rank #6/443
Percentile 98.65
Quartile Q1
Marketing in Business, Management and Accounting
Rank #7/210
Percentile 96.67
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 37/302
Percentile 87.90
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 10/302
Percentile 96.69
Quartile Q1

Quartile History

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