JOURNAL OF INTERACTIVE MARKETING

metrics 2024

Advancing the Future of Marketing Research

Introduction

JOURNAL OF INTERACTIVE MARKETING is a premier academic journal published by SAGE PUBLICATIONS INC, dedicated to advancing the field of marketing through innovative research and interactive analyses. Established in 1997, this highly respected journal holds an exceptional impact factor and consistently ranks in the top quartiles of its category; currently, it is rated Q1 in both Business and International Management, and Marketing. With Scopus rankings placing it at #6 out of 443 in Business and International Management and #7 out of 210 in Marketing, the journal provides a vital platform for scholarly dialogue and groundbreaking findings that influence both practitioners and policymakers. Although it operates under a traditional access model, the journal is committed to engaging its audience through comprehensive reviews and cutting-edge studies, making it an essential resource for researchers, professionals, and students seeking to elevate their understanding of interactive marketing dynamics. The journal's scope spans diverse topics within the marketing domain, offering insights into consumer behavior, digital marketing strategies, and the integration of technology in marketing practices, thereby solidifying its importance in an ever-evolving marketplace.

Metrics 2024

SCIMAGO Journal Rank3.35
Journal Impact Factor6.80
Journal Impact Factor (5 years)10.00
H-Index126
Journal IF Without Self6.80
Eigen Factor0.00
Normal Eigen Factor0.73
Influence2.33
Immediacy Index1.50
Cited Half Life9.30
Citing Half Life8.10
JCI2.20
Total Documents621
WOS Total Citations5257
SCIMAGO Total Citations10582
SCIMAGO SELF Citations797
Scopus Journal Rank3.35
Cites / Document (2 Years)9.19
Cites / Document (3 Years)13.91
Cites / Document (4 Years)14.40

Metrics History

Rank 2024

Scopus

Business and International Management in Business, Management and Accounting
Rank #6/443
Percentile 98.65
Quartile Q1
Marketing in Business, Management and Accounting
Rank #7/210
Percentile 96.67
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 37/302
Percentile 87.90
Quartile Q1

JCI (Web Of Science)

BUSINESS
Rank 10/302
Percentile 96.69
Quartile Q1

Quartile History

Similar Journals

JOURNAL OF CONSUMER MARKETING

Advancing Insights in Marketing Excellence.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0736-3761Frequency: 7 issues/year

The Journal of Consumer Marketing, published by Emerald Group Publishing Ltd, is a leading academic journal in the fields of marketing and business management, with a distinguished history spanning from 1984 to 2024. With an ISSN of 0736-3761 and an E-ISSN of 2052-1200, the journal maintains a prestigious position, classified in the Q1 category for Business and International Management and Q2 for Marketing as of 2023. It ranks notably in the Scopus database within the top 67th percentile for Business and International Management and the 58th percentile in Marketing, reflecting its high relevance and influence within the academic community. The journal seeks to publish innovative, empirical research and insights that contribute to a deeper understanding of consumer behavior and marketing strategies. With a commitment to academic excellence, it provides a vital platform for researchers, professionals, and students who are passionate about advancing the knowledge in consumer marketing as well as its practical applications in the industry. As you explore its pages, you'll find essential findings and discussions that bridge the gap between theory and practice in today's rapidly evolving marketplace.

Journal of Marketing for Higher Education

Exploring the nexus of marketing and academia.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0884-1241Frequency: 2 issues/year

Welcome to the Journal of Marketing for Higher Education, a premier academic journal dedicated to advancing knowledge and practice at the intersection of marketing and higher education. Published by Routledge Journals, Taylor & Francis Ltd, this journal provides a critical platform for researchers and professionals to share innovative strategies, insights, and empirical findings that shape the marketing landscape in educational contexts. With an impressive impact ranking reflected in its Q2 status in both Education and Marketing categories for 2023, the journal is recognized for its significant contributions to the field, occupying an esteemed position among the top journals globally. Its Scopus ranking places it in the 93rd percentile in Social Sciences - Education and 74th percentile in Business, Management, and Accounting - Marketing, showcasing its influence and reach. Since its inception in 1988, the journal has been unwavering in its commitment to disseminating critical knowledge and fostering discourse, appealing to a diverse audience of researchers, educators, and practitioners in the marketing and higher education sectors.

PSYCHOLOGY & MARKETING

Unlocking Consumer Behavior Through Psychological Perspectives
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Journal of Global Scholars of Marketing Science

Pioneering Research for a Global Marketplace
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

INTERNATIONAL JOURNAL OF RESEARCH IN MARKETING

Uncovering Insights That Transform Marketing Practices
Publisher: ELSEVIERISSN: 0167-8116Frequency: 4 issues/year

International Journal of Research in Marketing is a premier academic outlet dedicated to the advancement of marketing research, published by Elsevier. Boasting an impressive impact factor and ranked in the top tier (Q1) of marketing journals, this journal has established itself as a vital resource for scholars and practitioners alike, influencing the field since its inception in 1984. With a Scopus ranking of #29 out of 210 in Business, Management, and Accounting, it sits comfortably in the 86th percentile, reflecting its high relevance and contribution to marketing knowledge. The journal covers a wide array of topics within marketing, fostering innovation and insight into contemporary issues and practices in the sector. Since there are no open access options, interested readers may access articles through institutional subscriptions. Published continuously over four decades, the journal facilitates a rich exchange of ideas and methodologies that shape the future of marketing research.

Journal of Marketing Analytics

Advancing Knowledge in Marketing Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.

Marketing Intelligence & Planning

Pioneering Research for Modern Marketing Challenges
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Recherche et Applications en Marketing-English Edition

Exploring Emerging Trends in Marketing Strategy
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Journal of Marketing Theory and Practice

Innovating marketing discourse through scholarly excellence.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

EUROPEAN JOURNAL OF MARKETING

Empowering Scholars to Navigate the Evolving Marketing Landscape.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.