Journal of East-West Business
Scope & Guideline
Bridging Cultures, Transforming Business.
Introduction
Aims and Scopes
- International Business Dynamics:
The journal emphasizes the complexities of international business operations, including foreign direct investment (FDI), market entry strategies, and the impact of cultural differences on trade. - Economic Development and Growth:
Research published in the journal often investigates the determinants of economic growth in various regions, particularly in emerging economies, and examines the role of institutional frameworks and financial development. - Sustainability and Innovation:
The journal promotes studies on sustainable practices within businesses, the role of innovation in economic performance, and the intersection of environmental management and corporate social responsibility (CSR). - Cross-Cultural Management:
A significant focus is placed on understanding how cultural, linguistic, and institutional factors influence management practices and business strategies across different regions. - Sector-Specific Analyses:
The journal frequently publishes studies that delve into specific sectors, such as finance, technology, and retail, offering insights into market trends and sectoral challenges.
Trending and Emerging
- Interplay Between FDI and Economic Growth:
There is a rising interest in exploring the relationship between foreign direct investment and economic growth, particularly in BRICS and CIS countries, highlighting the importance of FDI as a driver of development. - Digitalization and Technological Innovation:
Emerging studies focus on the impact of digital technologies, such as mobile banking and gamification, on consumer behavior and business practices, reflecting the increasing relevance of technology in the business landscape. - Sustainability and Green Innovation:
Research on sustainable business practices and the role of green innovation in economic growth is becoming more prominent, indicating a shift towards environmentally responsible business strategies. - Cultural Impacts on Business Strategy:
There is an increasing emphasis on how cultural, religious, and linguistic differences shape international trade and business strategies, underscoring the importance of cross-cultural understanding. - Venture Capital and Entrepreneurship:
The journal is seeing a trend towards examining the determinants of venture capital investment and its role in fostering entrepreneurship, particularly in emerging markets.
Declining or Waning
- Impact of COVID-19 on Business Practices:
Although initial responses to the pandemic were prevalent, the frequency of studies addressing COVID-19's long-term impacts on business practices has declined, indicating a shift towards more stable topics. - Traditional Economic Theories:
There seems to be a waning interest in conventional economic theories and models, as more innovative and contemporary approaches to understanding business dynamics gain traction in recent publications. - Focus on Developed Economies:
Research that primarily concentrates on developed economies, particularly in Western contexts, has become less frequent, with a noticeable shift towards exploring challenges faced by emerging and frontier markets. - Short-term Economic Analysis:
Studies focused on immediate economic impacts or short-term analyses are less common, suggesting a growing preference for comprehensive, long-term investigations into economic trends.
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