Vision-The Journal of Business Perspective
Scope & Guideline
Exploring Innovative Strategies in Business
Introduction
Aims and Scopes
- Business Management and Leadership:
Research on managerial practices, leadership styles, and their effects on employee engagement and organizational outcomes, particularly in the context of emerging markets. - Sustainability and Corporate Social Responsibility (CSR):
Exploration of sustainable business practices, the role of CSR in stakeholder engagement, and the impact of environmental policies on business performance. - Economic and Financial Analysis:
Studies that analyze financial markets, investment behavior, and the economic implications of fiscal policies, especially within the Indian context. - Consumer Behavior and Marketing:
Investigations into consumer perceptions, online shopping behaviors, and the influence of psychological factors on purchasing decisions. - Technology and Innovation Management:
Research focusing on the integration of technology in business processes, the impact of Industry 4.0, and innovations in supply chain management. - Entrepreneurship and Small Business Development:
Studies examining the dynamics of entrepreneurship, particularly among women and in emerging economies, and their contributions to economic development. - Cultural and Social Influences on Business:
Research that considers the impact of cultural contexts, social capital, and community dynamics on business practices and success.
Trending and Emerging
- Circular Economy and Sustainability Practices:
A growing emphasis on circular economy principles, particularly in the context of resource management and sustainable business practices, is evident in recent studies. - Impact of Digital Transformation:
An increasing number of papers examine how digitalization, including the use of big data and artificial intelligence, is reshaping business strategies and consumer interactions. - Employee Well-being and Engagement:
Research focusing on employee satisfaction, mental health, and engagement strategies is becoming more prominent, highlighting the importance of human resource management in organizational success. - Social Impact and Community Engagement:
There is an increasing trend towards understanding the social responsibilities of businesses and their impact on community development, particularly in emerging economies. - Behavioral Finance and Investor Psychology:
Emerging research on how psychological factors influence investment decisions and market behavior reflects a growing interest in understanding the human element in financial markets.
Declining or Waning
- Traditional Marketing Strategies:
There has been a noticeable decrease in papers focusing on conventional marketing strategies, as the emphasis shifts towards digital marketing, consumer engagement, and the influence of technology on buyer behavior. - Macro-Economic Policy Analysis:
Research specifically centered on macroeconomic policies has seen reduced frequency, potentially due to a growing focus on micro-level analyses and firm-specific studies. - Financial Distress and Bankruptcy Studies:
The frequency of papers addressing financial distress and bankruptcy within specific sectors has decreased, indicating a possible shift towards more proactive financial management and strategic resilience. - Static Business Models and Structures:
There is a waning interest in static analyses of business models, with a shift towards dynamic, adaptable models that incorporate technological advancements and market changes. - Local vs. Global Market Comparisons:
Research comparing local market dynamics with global trends has become less common, reflecting a potential focus on localized studies that address specific regional challenges.
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