JOURNAL OF INTERACTIVE MARKETING

Scope & Guideline

Advancing the Future of Marketing Research

Introduction

Immerse yourself in the scholarly insights of JOURNAL OF INTERACTIVE MARKETING with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1094-9968
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1997 to 2024
AbbreviationJ INTERACT MARK / J. Interact. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The JOURNAL OF INTERACTIVE MARKETING focuses on the intersection of marketing and technology, exploring how digital platforms and interactive communication shape consumer behavior and marketing strategies.
  1. Digital Marketing Strategies:
    The journal emphasizes research on digital marketing strategies, including social media marketing, influencer engagement, and the effectiveness of various online advertising formats.
  2. Consumer Behavior in Digital Environments:
    A core area of focus is understanding consumer behavior in digital contexts, such as online shopping, social media interactions, and the impact of digital tools on consumer decision-making.
  3. Technological Innovations in Marketing:
    The journal explores the role of emerging technologies, like artificial intelligence, virtual reality, and blockchain, in enhancing marketing practices and consumer engagement.
  4. User-Generated Content and Brand Interaction:
    Research often investigates the dynamics of user-generated content, brand interactions, and how these elements influence customer loyalty and brand equity.
  5. Cross-Platform Engagement:
    The journal addresses the challenges and opportunities in engaging consumers across various digital platforms, focusing on the integration of marketing efforts in multi-channel environments.
The JOURNAL OF INTERACTIVE MARKETING is reflecting the dynamic nature of the digital landscape by focusing on several emerging themes that are gaining traction in recent years. These trends highlight the journal's adaptability and responsiveness to the evolving marketing environment.
  1. AI and Marketing Automation:
    There is a noticeable increase in research exploring the application of artificial intelligence in marketing, particularly in automating customer interactions and personalizing marketing messages.
  2. Social Media Impact on Consumer Behavior:
    Recent studies are increasingly focusing on the effects of social media on consumer behavior, including the role of influencers and user-generated content in shaping brand perceptions.
  3. Virtual and Augmented Reality Experiences:
    Emerging themes include the adoption of virtual and augmented reality in marketing strategies, examining how these technologies enhance consumer engagement and shopping experiences.
  4. Ethics and Privacy in Digital Marketing:
    As concerns about consumer privacy grow, there is a rising trend in research addressing ethical considerations in digital marketing practices and consumer data management.
  5. Well-Being and Consumer Behavior:
    Research is also trending toward understanding how digital marketing impacts consumer well-being, particularly in contexts like mobile payment systems and online health services.

Declining or Waning

While the JOURNAL OF INTERACTIVE MARKETING has seen significant growth in certain areas, there are themes that appear to be waning in prominence. These declining topics reflect changes in consumer preferences and technological advancements.
  1. Traditional Marketing Approaches:
    As digital platforms become more dominant, traditional marketing strategies, such as print advertising and direct mail campaigns, are receiving less attention in recent publications.
  2. In-Person Consumer Behavior Studies:
    Research focusing on in-person consumer behavior, particularly in brick-and-mortar settings, has decreased as the journal prioritizes studies related to online and digital interactions.
  3. Static Content Marketing Strategies:
    With the rise of dynamic and interactive content, traditional static content marketing strategies, which do not engage users actively, are seeing reduced exploration in recent studies.
  4. General Marketing Theories:
    The journal appears to be moving away from generalized marketing theories that do not account for the unique challenges posed by digital environments, favoring more context-specific research.
  5. Brand Loyalty Without Digital Engagement:
    Research that examines brand loyalty without considering the influence of digital engagement strategies is becoming less common, as the focus shifts toward interactive and measurable outcomes.

Similar Journals

Journal of Research in Interactive Marketing

Advancing Knowledge at the Intersection of Technology and Marketing
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

International Journal of Online Marketing

Exploring the Future of Online Marketing Strategies
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

International Journal of Sports Marketing & Sponsorship

Connecting Brands and Fans through Research
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1464-6668Frequency: 4 issues/year

International Journal of Sports Marketing & Sponsorship, published by Emerald Group Publishing Ltd, is a premier academic journal dedicated to the intersection of sports marketing, sponsorship, and management. This journal, recognized for its Q2 ranking in Business and International Management, Finance, and Marketing for 2023, serves as a vital resource for researchers, professionals, and students interested in exploring innovative strategies and insights within the dynamic sports industry. With its comprehensive scope covering pivotal developments from 2007 to 2024, the journal aims to publish high-quality research that advances the understanding of sponsorship effectiveness, consumer behavior, and integrated marketing communications in a sports context. By engaging with relevant issues and trends, the International Journal of Sports Marketing & Sponsorship not only contributes to academic discourse but also provides actionable knowledge for practitioners seeking to harness the power of sports in enhancing brand equity and customer engagement.

Journal of Marketing Theory and Practice

Connecting academic rigor with practical marketing solutions.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Journal of International Consumer Marketing

Innovating Perspectives in International Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

International Journal of Marketing Communication and New Media

Unveiling the latest trends in marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING

Navigating the Evolving World of Digital Advertising
Publisher: INDERSCIENCE ENTERPRISES LTDISSN: 1477-5212Frequency: 6 issues/year

Welcome to the INTERNATIONAL JOURNAL OF INTERNET MARKETING AND ADVERTISING, a prestigious publication dedicated to advancing the field of digital marketing and advertising strategies. Published by INDERSCIENCE ENTERPRISES LTD since its inception in 2004, this journal serves as a critical platform for researchers, professionals, and students to disseminate innovative studies and insights that reflect the rapid evolution of online marketing practices. With an ISSN of 1477-5212 and an E-ISSN of 1741-8100, the journal aims to explore the intersection of technology and consumer behavior, addressing contemporary challenges and opportunities in the digital landscape. Although currently categorized in Q4 within the Marketing field, the journal is committed to enhancing its impact with rigorous peer-reviewed articles that contribute to both theory and practice. We invite you to engage with the journal’s content and contribute to the ongoing dialogue that shapes the future of internet marketing and advertising.

Marketing Intelligence & Planning

Bridging Theory and Practice in Marketing Excellence
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0263-4503Frequency: 7 issues/year

Marketing Intelligence & Planning is a leading peer-reviewed journal dedicated to the field of marketing, published by Emerald Group Publishing Ltd in the United Kingdom. With a notable impact factor, this journal ranks in the Q2 category of marketing publications, reflecting its high-quality contributions and significance within the discipline. Serving as a platform for innovative research, Marketing Intelligence & Planning explores contemporary themes in marketing intelligence, strategic planning, and the integration of technology in marketing practices. It has consistently contributed to the advancement of knowledge since its inception in 1983, with the converged years extending to 2024. The journal is well-regarded in the academic community, holding a Scopus rank of #52 out of 210 in the Marketing category, placing it within the top 75th percentile. While it does not currently offer open access options, researchers, professionals, and students are encouraged to engage with its rich repository of articles that inform real-world marketing strategies and academic inquiries.

Journal of Global Scholars of Marketing Science

Elevating Academic Discourse in Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

Journal of Marketing Analytics

Unraveling the Power of Marketing Analytics.
Publisher: PALGRAVE MACMILLAN LTDISSN: 2050-3318Frequency: 4 issues/year

The Journal of Marketing Analytics, published by PALGRAVE MACMILLAN LTD, stands as a pivotal resource for scholars and professionals involved in the intricate interplay of marketing strategies, analytics, and decision-making. With its ISSN of 2050-3318 and E-ISSN of 2050-3326, the journal encompasses a rich scope of research from 2013 to 2024, addressing critical topics that harness big data, machine learning, and statistical methods to drive insightful marketing decisions. As reflected in its impressive 2023 Scopus Rankings, the journal is ranked Q1 in the Economics, Econometrics and Finance (miscellaneous) category and maintains strong positions across various fields including Marketing and Strategy and Management. This underscores its significance in contributing to the academic dialogue and practical applications within the realm of marketing analytics. Although not an Open Access journal, it provides comprehensive access options that cater to a broad range of stakeholders. By prioritizing the dissemination of high-quality research, the Journal of Marketing Analytics not only elevates scholarship within its domain but also empowers practitioners to apply data-driven strategies in real-world scenarios.