JOURNAL OF INTERACTIVE MARKETING

Scope & Guideline

Advancing the Future of Marketing Research

Introduction

Welcome to the JOURNAL OF INTERACTIVE MARKETING information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of JOURNAL OF INTERACTIVE MARKETING, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1094-9968
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1997 to 2024
AbbreviationJ INTERACT MARK / J. Interact. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The JOURNAL OF INTERACTIVE MARKETING focuses on the intersection of marketing and technology, exploring how digital platforms and interactive communication shape consumer behavior and marketing strategies.
  1. Digital Marketing Strategies:
    The journal emphasizes research on digital marketing strategies, including social media marketing, influencer engagement, and the effectiveness of various online advertising formats.
  2. Consumer Behavior in Digital Environments:
    A core area of focus is understanding consumer behavior in digital contexts, such as online shopping, social media interactions, and the impact of digital tools on consumer decision-making.
  3. Technological Innovations in Marketing:
    The journal explores the role of emerging technologies, like artificial intelligence, virtual reality, and blockchain, in enhancing marketing practices and consumer engagement.
  4. User-Generated Content and Brand Interaction:
    Research often investigates the dynamics of user-generated content, brand interactions, and how these elements influence customer loyalty and brand equity.
  5. Cross-Platform Engagement:
    The journal addresses the challenges and opportunities in engaging consumers across various digital platforms, focusing on the integration of marketing efforts in multi-channel environments.
The JOURNAL OF INTERACTIVE MARKETING is reflecting the dynamic nature of the digital landscape by focusing on several emerging themes that are gaining traction in recent years. These trends highlight the journal's adaptability and responsiveness to the evolving marketing environment.
  1. AI and Marketing Automation:
    There is a noticeable increase in research exploring the application of artificial intelligence in marketing, particularly in automating customer interactions and personalizing marketing messages.
  2. Social Media Impact on Consumer Behavior:
    Recent studies are increasingly focusing on the effects of social media on consumer behavior, including the role of influencers and user-generated content in shaping brand perceptions.
  3. Virtual and Augmented Reality Experiences:
    Emerging themes include the adoption of virtual and augmented reality in marketing strategies, examining how these technologies enhance consumer engagement and shopping experiences.
  4. Ethics and Privacy in Digital Marketing:
    As concerns about consumer privacy grow, there is a rising trend in research addressing ethical considerations in digital marketing practices and consumer data management.
  5. Well-Being and Consumer Behavior:
    Research is also trending toward understanding how digital marketing impacts consumer well-being, particularly in contexts like mobile payment systems and online health services.

Declining or Waning

While the JOURNAL OF INTERACTIVE MARKETING has seen significant growth in certain areas, there are themes that appear to be waning in prominence. These declining topics reflect changes in consumer preferences and technological advancements.
  1. Traditional Marketing Approaches:
    As digital platforms become more dominant, traditional marketing strategies, such as print advertising and direct mail campaigns, are receiving less attention in recent publications.
  2. In-Person Consumer Behavior Studies:
    Research focusing on in-person consumer behavior, particularly in brick-and-mortar settings, has decreased as the journal prioritizes studies related to online and digital interactions.
  3. Static Content Marketing Strategies:
    With the rise of dynamic and interactive content, traditional static content marketing strategies, which do not engage users actively, are seeing reduced exploration in recent studies.
  4. General Marketing Theories:
    The journal appears to be moving away from generalized marketing theories that do not account for the unique challenges posed by digital environments, favoring more context-specific research.
  5. Brand Loyalty Without Digital Engagement:
    Research that examines brand loyalty without considering the influence of digital engagement strategies is becoming less common, as the focus shifts toward interactive and measurable outcomes.

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