JOURNAL OF INTERACTIVE MARKETING

Scope & Guideline

Pioneering Research for the Evolving Marketplace

Introduction

Welcome to the JOURNAL OF INTERACTIVE MARKETING information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of JOURNAL OF INTERACTIVE MARKETING, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1094-9968
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1997 to 2024
AbbreviationJ INTERACT MARK / J. Interact. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The JOURNAL OF INTERACTIVE MARKETING focuses on the intersection of marketing and technology, exploring how digital platforms and interactive communication shape consumer behavior and marketing strategies.
  1. Digital Marketing Strategies:
    The journal emphasizes research on digital marketing strategies, including social media marketing, influencer engagement, and the effectiveness of various online advertising formats.
  2. Consumer Behavior in Digital Environments:
    A core area of focus is understanding consumer behavior in digital contexts, such as online shopping, social media interactions, and the impact of digital tools on consumer decision-making.
  3. Technological Innovations in Marketing:
    The journal explores the role of emerging technologies, like artificial intelligence, virtual reality, and blockchain, in enhancing marketing practices and consumer engagement.
  4. User-Generated Content and Brand Interaction:
    Research often investigates the dynamics of user-generated content, brand interactions, and how these elements influence customer loyalty and brand equity.
  5. Cross-Platform Engagement:
    The journal addresses the challenges and opportunities in engaging consumers across various digital platforms, focusing on the integration of marketing efforts in multi-channel environments.
The JOURNAL OF INTERACTIVE MARKETING is reflecting the dynamic nature of the digital landscape by focusing on several emerging themes that are gaining traction in recent years. These trends highlight the journal's adaptability and responsiveness to the evolving marketing environment.
  1. AI and Marketing Automation:
    There is a noticeable increase in research exploring the application of artificial intelligence in marketing, particularly in automating customer interactions and personalizing marketing messages.
  2. Social Media Impact on Consumer Behavior:
    Recent studies are increasingly focusing on the effects of social media on consumer behavior, including the role of influencers and user-generated content in shaping brand perceptions.
  3. Virtual and Augmented Reality Experiences:
    Emerging themes include the adoption of virtual and augmented reality in marketing strategies, examining how these technologies enhance consumer engagement and shopping experiences.
  4. Ethics and Privacy in Digital Marketing:
    As concerns about consumer privacy grow, there is a rising trend in research addressing ethical considerations in digital marketing practices and consumer data management.
  5. Well-Being and Consumer Behavior:
    Research is also trending toward understanding how digital marketing impacts consumer well-being, particularly in contexts like mobile payment systems and online health services.

Declining or Waning

While the JOURNAL OF INTERACTIVE MARKETING has seen significant growth in certain areas, there are themes that appear to be waning in prominence. These declining topics reflect changes in consumer preferences and technological advancements.
  1. Traditional Marketing Approaches:
    As digital platforms become more dominant, traditional marketing strategies, such as print advertising and direct mail campaigns, are receiving less attention in recent publications.
  2. In-Person Consumer Behavior Studies:
    Research focusing on in-person consumer behavior, particularly in brick-and-mortar settings, has decreased as the journal prioritizes studies related to online and digital interactions.
  3. Static Content Marketing Strategies:
    With the rise of dynamic and interactive content, traditional static content marketing strategies, which do not engage users actively, are seeing reduced exploration in recent studies.
  4. General Marketing Theories:
    The journal appears to be moving away from generalized marketing theories that do not account for the unique challenges posed by digital environments, favoring more context-specific research.
  5. Brand Loyalty Without Digital Engagement:
    Research that examines brand loyalty without considering the influence of digital engagement strategies is becoming less common, as the focus shifts toward interactive and measurable outcomes.

Similar Journals

Australasian Marketing Journal

Transforming Marketing Understanding Through Scholarly Excellence
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

Journal of Research in Interactive Marketing

Exploring the Future of Consumer Engagement
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2040-7122Frequency: 4 issues/year

Journal of Research in Interactive Marketing, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research within the dynamic field of marketing, specifically focusing on the intersection of technology and consumer behavior. With an impressive 2023 Scopus ranking placing it in the Q1 category of Marketing, and an elite percentile of 95th among its peers, this journal is dedicated to advancing the theoretical and practical understanding of interactive marketing. The journal covers a wide array of topics that include digital marketing trends, consumer engagement strategies, and the impact of social media on marketing effectiveness, consistently attracting high-quality submissions from researchers and professionals alike. Operating since 2010, it continues to reflect the evolving landscape of marketing practices and technology, making it a vital resource for scholars and industry leaders seeking to enhance their knowledge and strategies in this fast-paced sector. While not open access, the journal ensures that its content remains relevant and accessible to those at the forefront of marketing innovation and research.

International Journal of Marketing Communication and New Media

Transforming insights into impactful marketing strategies.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

International Journal of Online Marketing

Navigating the Complexities of Digital Engagement
Publisher: IGI GLOBALISSN: 2156-1753Frequency: 1 issue/year

The International Journal of Online Marketing, published by IGI Global, is a leading academic journal dedicated to advancing the field of digital marketing through rigorous research and innovative practices. With an ISSN of 2156-1753 and an E-ISSN of 2156-1745, this journal serves as a vital resource for researchers, professionals, and students interested in the rapidly evolving landscape of online marketing strategies, consumer behavior, and digital engagement. Although this journal does not currently offer open access options, it remains committed to providing high-quality and impactful articles that contribute to the academic discourse in marketing. Housed in Hershey, Pennsylvania, the journal plays an essential role in bridging the gap between theory and practice, encouraging contributions that reflect the latest trends and technologies in the digital marketing space. By disseminating valuable insights and empirical studies, the International Journal of Online Marketing aims to empower its audience to effectively navigate and leverage the complexities of online marketing in today's digital economy.

Recherche et Applications en Marketing-English Edition

Bridging Research and Practice in Marketing Excellence
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Journal of Global Scholars of Marketing Science

Unraveling the Complexities of Modern Marketing
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

Journal of International Consumer Marketing

Unveiling Trends in Global Consumer Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0896-1530Frequency: 5 issues/year

The Journal of International Consumer Marketing, published by Routledge Journals, Taylor & Francis Ltd, stands as a premier platform for disseminating innovative research at the intersection of marketing and consumer behavior within a global context. Since its inception in 1988, this journal has contributed significantly to the field, featuring a wide array of studies that explore diverse dimensions of consumer marketing across different cultures and markets. With an esteemed Q2 ranking in both Management Information Systems and Marketing for 2023, and high Scopus ranks placing it in the top percentiles for Business and Management disciplines, it attracts a dedicated readership of researchers, professionals, and academics eager to keep abreast of emerging trends and findings. Although it currently does not offer Open Access options, the journal remains committed to providing valuable insights and fostering scholarly dialogue that bridges theoretical and practical applications in consumer marketing. For those looking to deepen their understanding of consumer behavior in a rapidly evolving global marketplace, The Journal of International Consumer Marketing is an indispensable resource.

JOURNAL OF MARKETING

Connecting Theory and Practice in the World of Marketing.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.

Journal of Marketing Theory and Practice

Elevating marketing theory to meet real-world challenges.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

EUROPEAN JOURNAL OF MARKETING

Illuminating the Future of Marketing through Rigorous Research.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.