JOURNAL OF INTERACTIVE MARKETING

Scope & Guideline

Exploring Interactive Dynamics in Marketing

Introduction

Explore the comprehensive scope of JOURNAL OF INTERACTIVE MARKETING through our detailed guidelines, including its aims and scope. Stay updated with trending and emerging topics, and delve into declining areas to understand shifts in academic interest. Our guidelines also showcase highly cited topics, featuring influential research making a significant impact. Additionally, discover the latest published papers and those with high citation counts, offering a snapshot of current scholarly conversations. Use these guidelines to explore JOURNAL OF INTERACTIVE MARKETING in depth and align your research initiatives with current academic trends.
LanguageEnglish
ISSN1094-9968
PublisherSAGE PUBLICATIONS INC
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 1997 to 2024
AbbreviationJ INTERACT MARK / J. Interact. Mark.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2455 TELLER RD, THOUSAND OAKS, CA 91320

Aims and Scopes

The JOURNAL OF INTERACTIVE MARKETING focuses on the intersection of marketing and technology, exploring how digital platforms and interactive communication shape consumer behavior and marketing strategies.
  1. Digital Marketing Strategies:
    The journal emphasizes research on digital marketing strategies, including social media marketing, influencer engagement, and the effectiveness of various online advertising formats.
  2. Consumer Behavior in Digital Environments:
    A core area of focus is understanding consumer behavior in digital contexts, such as online shopping, social media interactions, and the impact of digital tools on consumer decision-making.
  3. Technological Innovations in Marketing:
    The journal explores the role of emerging technologies, like artificial intelligence, virtual reality, and blockchain, in enhancing marketing practices and consumer engagement.
  4. User-Generated Content and Brand Interaction:
    Research often investigates the dynamics of user-generated content, brand interactions, and how these elements influence customer loyalty and brand equity.
  5. Cross-Platform Engagement:
    The journal addresses the challenges and opportunities in engaging consumers across various digital platforms, focusing on the integration of marketing efforts in multi-channel environments.
The JOURNAL OF INTERACTIVE MARKETING is reflecting the dynamic nature of the digital landscape by focusing on several emerging themes that are gaining traction in recent years. These trends highlight the journal's adaptability and responsiveness to the evolving marketing environment.
  1. AI and Marketing Automation:
    There is a noticeable increase in research exploring the application of artificial intelligence in marketing, particularly in automating customer interactions and personalizing marketing messages.
  2. Social Media Impact on Consumer Behavior:
    Recent studies are increasingly focusing on the effects of social media on consumer behavior, including the role of influencers and user-generated content in shaping brand perceptions.
  3. Virtual and Augmented Reality Experiences:
    Emerging themes include the adoption of virtual and augmented reality in marketing strategies, examining how these technologies enhance consumer engagement and shopping experiences.
  4. Ethics and Privacy in Digital Marketing:
    As concerns about consumer privacy grow, there is a rising trend in research addressing ethical considerations in digital marketing practices and consumer data management.
  5. Well-Being and Consumer Behavior:
    Research is also trending toward understanding how digital marketing impacts consumer well-being, particularly in contexts like mobile payment systems and online health services.

Declining or Waning

While the JOURNAL OF INTERACTIVE MARKETING has seen significant growth in certain areas, there are themes that appear to be waning in prominence. These declining topics reflect changes in consumer preferences and technological advancements.
  1. Traditional Marketing Approaches:
    As digital platforms become more dominant, traditional marketing strategies, such as print advertising and direct mail campaigns, are receiving less attention in recent publications.
  2. In-Person Consumer Behavior Studies:
    Research focusing on in-person consumer behavior, particularly in brick-and-mortar settings, has decreased as the journal prioritizes studies related to online and digital interactions.
  3. Static Content Marketing Strategies:
    With the rise of dynamic and interactive content, traditional static content marketing strategies, which do not engage users actively, are seeing reduced exploration in recent studies.
  4. General Marketing Theories:
    The journal appears to be moving away from generalized marketing theories that do not account for the unique challenges posed by digital environments, favoring more context-specific research.
  5. Brand Loyalty Without Digital Engagement:
    Research that examines brand loyalty without considering the influence of digital engagement strategies is becoming less common, as the focus shifts toward interactive and measurable outcomes.

Similar Journals

Australasian Marketing Journal

Leading the Way in Marketing Research and Analysis
Publisher: SAGE PUBLICATIONS LTDISSN: 1441-3582Frequency: 4 issues/year

Australasian Marketing Journal, published by SAGE Publications Ltd, is a leading academic journal dedicated to advancing the field of marketing through rigorous research and insightful analysis. With an impressive impact factor and recognized as a Q1 journal in both Economics and Marketing, it ranks among the top publications in its category, boasting a 97th percentile in Economics and Econometrics, and a 91st percentile in Marketing, according to Scopus. The journal serves as an essential platform for scholars and practitioners from diverse backgrounds, fostering a multidisciplinary approach that enhances our understanding of marketing dynamics in an increasingly globalized economy. With an ongoing commitment to excellence, the Australasian Marketing Journal aims to publish high-quality articles that challenge conventional wisdom and stimulate current marketing debates, paving the way for innovative research initiatives from 2003 to 2024 and beyond.

EUROPEAN JOURNAL OF MARKETING

Pioneering New Paths in Marketing Theory and Application.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

Sport Marketing Quarterly

Navigating the Evolving World of Sport Marketing
Publisher: FIT PUBLISHINGISSN: 1061-6934Frequency: 4 issues/year

Sport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.

Journal of Retailing and Consumer Services

Shaping the Future of Retailing and Consumer Services
Publisher: ELSEVIER SCI LTDISSN: 0969-6989Frequency: 6 issues/year

Journal of Retailing and Consumer Services, published by Elsevier Science Ltd, is a premier, comprehensive academic journal focused on the dynamic fields of marketing, retailing, and consumer behavior. With a strong emphasis on the interplay between consumer services and retail practices, this journal has maintained a Q1 ranking within the marketing category as of 2023, placing it among the top 5% of journals in its field according to Scopus, where it ranks #5 out of 210. The journal's impact is underscored by its significant readership and contribution to the ongoing dialogue regarding consumer service innovations, retail strategies, and market trends. Researchers, professionals, and students interested in the latest empirical research and theoretical advancements will find valuable insights and a collaborative platform for knowledge exchange within its pages. The ISSN of the journal is 0969-6989 for print and 1873-1384 for electronic issues, reflecting its commitment to accessibility and dissemination in the field from its inception in 1994 through to its convergence year of 2025.

PSYCHOLOGY & MARKETING

Fostering Dialogue Between Psychology and Marketing Experts
Publisher: WILEYISSN: 0742-6046Frequency: 12 issues/year

PSYCHOLOGY & MARKETING, published by WILEY, is a premier academic journal that occupies a vital space at the intersection of psychological principles and marketing strategies. Since its inception in 1984, this esteemed journal has evolved to remain at the forefront of research across both fields, with an impressive H-index reflecting its substantial influence. Recognized as a Q1 publication in both Applied Psychology and Marketing, it ranks 16th among 249 journals in Psychology and 27th among 210 in Marketing, placing it in the top percentiles of both disciplines. Aimed at fostering scholarly dialogue, PSYCHOLOGY & MARKETING serves as a platform for innovative research that informs both theory and practice, making it essential reading for researchers, professionals, and students alike. Although it does not currently offer Open Access, the journal maintains a commitment to disseminating cutting-edge insights that explore consumer behavior, decision-making processes, and marketing effectiveness.

Revista Brasileira de Marketing

Unlocking the Potential of Marketing Research
Publisher: UNIV NOVE JULHOISSN: 2177-5184Frequency: 4 issues/year

Revista Brasileira de Marketing, ISSN 2177-5184, is a prominent open-access journal published by UNIV NOVE JULHO, dedicated to advancing the fields of marketing and economics. Since its inception, the journal has aimed to provide a platform for scholarly research, theoretical advancements, and innovative practices in marketing and its intersection with economics. With a distinguished commitment to open access since 2009, the Revista Brasileira de Marketing ensures widespread visibility and accessibility of its content, fostering collaboration and knowledge sharing among researchers, professionals, and students alike. The journal currently holds a Q4 category ranking in both Economics and Econometrics and Marketing according to 2023 metrics, reflecting its ongoing growth and diversification within the academic community. Based in São Paulo, Brazil, this journal encompasses a diverse range of topics and methodologies, striving to contribute meaningful insights to the dynamic field of marketing. As a valuable resource, it endeavors to stimulate debate and exploration, making it essential reading for those involved in marketing research and practice.

Recherche et Applications en Marketing-English Edition

Innovating Insights for Today's Marketing Challenges
Publisher: SAGE PUBLICATIONS INCISSN: 2051-5707Frequency: 4 issues/year

Recherche et Applications en Marketing-English Edition is an esteemed journal published by SAGE Publications Inc, focusing on the dynamic field of marketing research. As a recognized publication since its inception in 2014, this journal serves as a vital platform for advancing knowledge in marketing practices and theories, particularly within the context of contemporary business environments. Although the journal's coverage is currently discontinued in Scopus, it remains a solid reference point with a 2023 category quartile ranking of Q3 in Marketing, highlighting its contribution to academic discourse in the field. With an ISSN of 2051-5707, the journal aims to bridge the gap between research and practical applications, making it an invaluable resource for researchers, professionals, and students alike. Its commitment to disseminating relevant findings promotes an understanding of emerging trends and significant developments in marketing strategy, consumer behavior, and market dynamics.

Journal of Marketing Theory and Practice

Empowering scholars and practitioners with essential marketing knowledge.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

Innovative Marketing

Pioneering Insights for a Dynamic Marketing Landscape
Publisher: LLC CPC BUSINESS PERSPECTIVESISSN: 1814-2427Frequency: 4 issues/year

Innovative Marketing, with ISSN 1814-2427 and E-ISSN 1816-6326, is a prestigious open-access journal published by LLC CPC BUSINESS PERSPECTIVES since 2005, located in Sumy, Ukraine. It serves as a pivotal platform for researchers, professionals, and academics focusing on the dynamic intersections of marketing, technology, and innovation. With a commitment to advancing contemporary marketing practices, the journal's scope encompasses a rich range of topics, positioning it within impressive category quartiles—ranked Q3 in Economics, Econometrics and Finance, Management of Technology and Innovation, and Marketing as of 2023. The journal's stature is further affirmed by its Scopus rankings, achieving a percentile of 80th in Social Sciences - Law and 70th in Social Sciences - Social Sciences (miscellaneous). By offering open access to research, Innovative Marketing seeks to facilitate meaningful dialogue and disseminate knowledge that informs and inspires the marketing community globally. Join us in shaping the future of marketing innovation!

JOURNAL OF MARKETING

Exploring the Future of Marketing Through Rigorous Research.
Publisher: SAGE PUBLICATIONS INCISSN: 0022-2429Frequency: 6 issues/year

JOURNAL OF MARKETING, published by SAGE PUBLICATIONS INC, stands as a cornerstone in the fields of marketing, business, and econometrics. With a rich history dating back to 1969 and ongoing innovative research until 2024, this journal has continuously evolved to address the dynamic challenges and trends in marketing disciplines. Renowned for its scholarly rigor, the journal ranks in the Q1 category for Business and International Management, Economics and Econometrics, as well as Marketing, making it a prime outlet for impactful research in these domains. The JOURNAL OF MARKETING boasts impressive Scopus rankings, positioned in the top 1% of its category, reflecting its significant influence and reach within the academic community. While it is not an open access publication, it provides a platform for researchers, professionals, and students alike to engage with cutting-edge studies that shape marketing strategies and theories worldwide. Its comprehensive scope makes it essential reading for anyone looking to deepen their understanding of contemporary marketing practices.