Sport Marketing Quarterly
metrics 2024
Innovating Strategies for the Dynamic Sports Landscape
Introduction
Sport Marketing Quarterly, published by FIT PUBLISHING, is a pivotal journal within the field of marketing, strategy, and tourism management focused on the dynamic world of sports. With an ISSN of 1061-6934 and an E-ISSN of 1557-2528, the journal provides a vital platform for researchers, educators, and practitioners to explore innovative marketing strategies and insights specific to the sports industry. Although the journal has faced coverage discontinuation in Scopus, it remains highly regarded, reflected in its 2023 ranking in the Q3 quartiles across several categories including Marketing, Strategy and Management, and Tourism, Leisure and Hospitality Management. Located in the United States at WEST VIRGINIA UNIVERSITY, Sport Marketing Quarterly encourages the dissemination of original research and thoughtful commentary aimed at improving the practice and theory of sport marketing. As it addresses contemporary challenges facing the industry, this journal serves as an essential resource for those seeking to deepen their understanding of the intersection of marketing and sports.
Metrics 2024
Metrics History
Rank 2024
Scopus
IF (Web Of Science)
JCI (Web Of Science)
Quartile History
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