Mass Communication and Society
Scope & Guideline
Unveiling the Impact of Communication on Social Change
Introduction
Aims and Scopes
- Media Influence and Public Opinion:
Research exploring how various forms of media shape public perceptions, attitudes, and behaviors, including studies on misinformation, media trust, and the impact of news framing. - Civic Engagement and Social Movements:
Investigating the role of media in facilitating or hindering civic engagement, activism, and social movements, particularly in the context of political polarization and crisis. - Digital Media and Communication Technologies:
Examination of the effects of digital platforms and technologies on communication practices, including social media dynamics, online discourse, and the implications of digital activism. - Cultural Representations and Identity:
Analysis of how media representations influence cultural identities and societal norms, including issues of race, gender, and sexuality in various media forms. - Psychological and Emotional Responses to Media:
Studies on how media content affects emotional and psychological outcomes, such as the impact of narrative structures, humor, and emotional appeals in political and social discourse. - Ethics and Media Practices:
Exploration of ethical considerations in media production and consumption, including the responsibilities of journalists, the impact of media literacy, and the role of public trust in media.
Trending and Emerging
- Misinformation and Trust:
A significant increase in research addressing the dynamics of misinformation, its spread on social media, and the impact on public trust in media institutions and information sources. - Digital Activism and Civic Engagement:
Emerging studies focus on how digital platforms facilitate civic engagement and activism, particularly during crises such as the COVID-19 pandemic, showcasing the power of social media in mobilizing communities. - Impact of Emotional Appeals in Media:
Growing interest in how emotional narratives and appeals in media content influence audience engagement, political behavior, and societal attitudes, particularly in the context of partisan media. - Intersectionality in Media Representation:
Increased emphasis on intersectional analyses of media representation, examining how race, gender, and class intersect to influence public perceptions and cultural narratives. - Health Communication in Crisis Contexts:
Research exploring the role of media in health communication, particularly during crises like the COVID-19 pandemic, and its effects on public health behaviors and perceptions. - The Role of Humor in Political Discourse:
An emerging theme examining how humor and satire function within political communication, influencing public opinion and engagement with political issues.
Declining or Waning
- Traditional Media Analysis:
Research focusing solely on traditional media formats, such as print newspapers and broadcast television, seems to be decreasing as attention shifts towards digital and social media platforms. - Single-Narrative Frameworks:
The reliance on single-narrative frameworks in analyzing media effects is waning, with more scholars favoring multifaceted approaches that consider the interplay of various media and societal factors. - Non-Digital Audience Studies:
Studies that focus exclusively on non-digital audiences and their media consumption patterns are becoming less common as digital media's ubiquity necessitates a more integrated approach. - Static Models of Media Influence:
There is a noticeable decline in the use of static models to explain media influence, with a growing preference for dynamic, context-sensitive models that account for the changing media landscape.
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