NMIMS Management Review
Scope & Guideline
Exploring the Frontiers of Business Knowledge
Introduction
Aims and Scopes
- Interdisciplinary Research in Management:
The journal encourages research that spans various disciplines within management, such as marketing, finance, human resources, and organizational behavior, providing a holistic view of business practices. - Empirical Studies and Theoretical Frameworks:
It publishes empirical studies that contribute to existing theories or propose new frameworks, emphasizing the importance of data-driven insights in management. - Focus on Contemporary Issues:
The journal addresses contemporary issues such as digitalization, sustainability, and corporate governance, reflecting the current trends and challenges faced by businesses globally. - Cultural and Regional Perspectives:
Research that explores cultural and regional nuances in management practices, particularly within the Indian context, is a significant focus area, acknowledging the diverse business environments. - Application of Advanced Methodologies:
The use of advanced research methodologies, including quantitative modeling and bibliometric analyses, is encouraged to enhance the rigor and relevance of studies published.
Trending and Emerging
- Digital Transformation in Business:
There is a growing emphasis on digital transformation, including how organizations adapt to new technologies and the impact of digitalization on various sectors. - Sustainability and Corporate Responsibility:
Research focusing on sustainability and corporate social responsibility (CSR) is on the rise, as businesses increasingly aim to align their operations with social and environmental goals. - Influence of Artificial Intelligence in Decision Making:
The exploration of artificial intelligence and its applications in marketing, finance, and operations is becoming a significant area of interest, reflecting technological advancements. - Consumer Behavior in the Digital Age:
Studies examining consumer behavior, particularly in relation to social media and online platforms, are trending, highlighting shifts in purchasing patterns and brand engagement. - Workplace Diversity and Inclusion:
Research on workplace diversity, gender discrimination, and inclusion strategies is gaining traction, emphasizing the importance of equitable practices in organizational settings.
Declining or Waning
- Traditional Marketing Strategies:
There has been a noticeable decrease in research focused on traditional marketing strategies, as scholars increasingly gravitate towards digital marketing and its implications in a tech-driven marketplace. - Financial Management Practices in Stable Markets:
Research that examines financial management practices in stable markets appears to be waning, likely due to the growing emphasis on dynamic financial environments and the impact of crises such as the COVID-19 pandemic. - Human Resource Management Theories:
While still relevant, traditional HRM theories are receiving less attention as newer concepts such as employee engagement and organizational behavior driven by technology gain prominence. - Static Analysis of Economic Models:
There is a decline in papers that focus solely on static economic models, with a shift towards dynamic and empirical analyses that reflect real-world complexities. - Corporate Governance without Contextual Analysis:
Studies on corporate governance that do not consider cultural or regional contexts are becoming less frequent as the importance of localized governance practices is recognized.
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