Revista Icono 14-Revista Cientifica de Comunicacion y Tecnologias
Scope & Guideline
Bridging Theory and Practice in Communication Research
Introduction
Aims and Scopes
- Communication and Media Analysis:
The journal emphasizes critical analysis of communication practices across various media platforms, including social media, traditional media, and digital environments. It investigates how these practices influence public discourse and societal attitudes. - Social Issues and Representation:
A core focus is placed on representation and inclusivity within media, particularly regarding gender, race, and disability. The journal explores how media narratives shape societal understanding and the lived experiences of diverse groups. - Disinformation and Ethics in Media:
The journal addresses the growing concerns around disinformation, fake news, and ethical communication practices. It highlights the role of media in shaping public opinion and the responsibility of communicators in fostering informed citizenship. - Influencer Culture and Marketing:
There is a significant emphasis on the analysis of influencer culture, particularly in relation to branding, marketing strategies, and consumer engagement. The journal investigates the implications of influencer dynamics on society and consumer behavior. - Digital Activism and Civic Engagement:
The journal explores the role of digital platforms in facilitating activism and civic engagement, examining how social media acts as a tool for social change and community mobilization.
Trending and Emerging
- Sexual Educommunication and Consent:
Recent publications focus on sexual education and the representation of consent in media, particularly social platforms like Instagram and TikTok. This theme reflects a growing awareness of the importance of media literacy in discussions around sexuality and consent, particularly among youth. - Racism and Misogyny in Digital Spaces:
There is an increasing emphasis on analyzing racism and misogynistic discourse within online communities, particularly in relation to sports journalism and social media interactions. This trend highlights the ongoing societal issues of discrimination and the role of media in perpetuating or challenging these narratives. - Polarization and Hate Speech:
The journal has seen a rise in studies examining polarization and hate speech, particularly in the context of social media platforms. This emerging theme addresses the urgent need to understand and combat the divisive narratives proliferating in digital spaces. - Influencer Marketing Dynamics:
Research on influencer marketing continues to expand, with a focus on its effects on brand perception and consumer behavior. This trend underscores the growing significance of influencers in shaping public opinion and consumer choices. - Disinformation and Media Literacy:
A significant increase in publications addressing disinformation, particularly in the wake of global events like the COVID-19 pandemic, indicates a heightened concern for media literacy. The journal is increasingly focused on strategies to combat misinformation and promote informed citizenship.
Declining or Waning
- Traditional Media Analysis:
There has been a noticeable decrease in research focusing solely on traditional media outlets, such as print newspapers and television. As digital media becomes increasingly dominant, scholarly interest appears to be shifting towards online platforms and their unique communicative challenges. - Static Theoretical Frameworks:
Research employing static theoretical frameworks, particularly those that do not account for the rapid changes in digital communication, seems to be declining. The journal appears to favor dynamic and adaptable frameworks that align with current technological advancements. - Longitudinal Studies on Media Effects:
Longitudinal studies investigating the long-term effects of media exposure on audiences are becoming less frequent. Recent publications have shifted towards more immediate analyses of media impact, reflecting the fast-paced nature of digital communication. - Niche Marketing Strategies:
The focus on niche marketing strategies within specific demographics has waned. Instead, the journal is increasingly examining broader societal themes and the implications of marketing strategies on collective social behavior. - Historical Media Studies:
Research centered on historical perspectives of media and communication practices is less prevalent. The journal's current trajectory seems to prioritize contemporary issues and their immediate relevance over historical analyses.
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