Transformations in Business & Economics
Scope & Guideline
Navigating the complexities of international management and marketing.
Introduction
Aims and Scopes
- Digital Transformation and Innovation:
The journal emphasizes research on how digital technologies are reshaping business models, operational efficiencies, and consumer interactions across industries. - Economic Development and Sustainability:
A significant focus is placed on sustainable economic practices, including studies on green finance, corporate social responsibility, and the integration of sustainability into business strategies. - Consumer Behavior and Market Dynamics:
The journal explores how consumer behavior is influenced by technological advancements and socio-economic factors, providing insights into market trends and consumer preferences. - Policy and Governance:
Research on the impact of governmental policies, regulatory frameworks, and institutional factors on business operations and economic performance is a core area of interest. - International Business and Trade:
The journal covers topics related to international trade dynamics, globalization, and the effects of regional integration on business practices. - Human Resource Management and Organizational Behavior:
Studies on the role of human capital, organizational culture, and leadership in driving business performance and innovation are also prominent.
Trending and Emerging
- Digital Finance and Cryptocurrencies:
The rise of digital currencies and fintech innovations has become a significant area of exploration, examining their implications for traditional banking systems and consumer behavior. - Sustainable Business Practices:
There is a growing emphasis on sustainability in business practices, with a focus on how companies can adopt environmentally friendly and socially responsible strategies. - Artificial Intelligence and Automation:
Research on the impact of AI and automation on business operations, productivity, and decision-making processes is trending as organizations seek to leverage these technologies. - Social Media and Consumer Engagement:
The role of social media in shaping consumer behavior and marketing strategies is increasingly studied, highlighting the importance of digital engagement in modern business. - Impact of COVID-19 on Business Models:
Analyzing the transformations in business models due to the COVID-19 pandemic has emerged as a crucial theme, with a focus on resilience and adaptation in uncertain environments.
Declining or Waning
- Traditional Economic Theories:
Research centered around conventional economic theories has waned, as the journal shifts focus towards more applied and interdisciplinary approaches that integrate technology with economic practices. - Static Market Analysis:
There is a diminishing emphasis on static analyses of market conditions without considering dynamic changes brought about by technological advancements and consumer behavior shifts. - Regional Economic Disparities:
Although regional economic studies remain relevant, the focus on traditional metrics of economic disparity has declined in favor of more nuanced analyses that incorporate social, environmental, and governance factors. - Labor Market Structures:
Topics concerning traditional labor market analyses are becoming less frequent, as more innovative approaches to understanding labor dynamics, such as the gig economy and telecommuting, gain traction. - Conventional Marketing Strategies:
Research on conventional marketing strategies is less prevalent, with a shift towards studies that explore digital marketing, consumer engagement through social media, and data analytics.
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