Journal of Business Research
Scope & Guideline
Shaping the Future of Marketing and Business Practices
Introduction
Aims and Scopes
- Business Innovation and Technology Management:
Research focusing on how organizations innovate and leverage technology to create competitive advantages, including studies on digital transformation, AI in business, and novel business models. - Consumer Behavior and Marketing Strategies:
Investigations into consumer decision-making processes, brand management, and the effectiveness of marketing strategies in various contexts, including digital and traditional marketplaces. - Sustainability and Corporate Social Responsibility (CSR):
Exploration of the intersection between business practices and sustainability, including the impact of CSR initiatives on firm performance and consumer perceptions. - Entrepreneurship and Small Business Management:
Studies examining entrepreneurial processes, small business challenges, and the role of family firms in entrepreneurship, including the dynamics within entrepreneurial ecosystems. - International Business and Globalization:
Research that addresses the complexities of international business operations, including cross-border mergers and acquisitions, foreign direct investment, and the impact of globalization on local markets. - Organizational Behavior and Human Resource Management:
Exploration of employee dynamics, leadership styles, and organizational culture, focusing on how these elements influence performance and innovation.
Trending and Emerging
- Artificial Intelligence and Machine Learning in Business:
A significant increase in research focused on the applications and implications of AI and machine learning in various business contexts, including marketing, operations, and decision-making. - Sustainability and Circular Economy Practices:
Growing interest in sustainability practices and the circular economy, emphasizing how businesses can innovate while reducing environmental impact and promoting social responsibility. - Digital Transformation and Online Business Models:
Research exploring the impact of digital transformation on business strategies, including the adaptation of business models to leverage digital platforms and technologies. - Consumer Engagement in Digital Environments:
An upsurge in studies examining consumer engagement strategies in digital spaces, particularly through social media and online communities, reflecting the shift in consumer interaction. - Risk Management and Resilience in Business Operations:
Increased focus on how businesses can manage risks and build resilience in the face of global challenges, such as pandemics and economic instability, highlighting adaptive strategies.
Declining or Waning
- Traditional Marketing Techniques:
As digital marketing strategies dominate the landscape, research focused on traditional marketing techniques has diminished, reflecting a shift towards more innovative and technology-driven approaches. - Static Business Models:
The exploration of static or traditional business models is waning as firms increasingly adopt flexible, dynamic models that adapt to market changes and consumer needs. - Local Business Practices without Global Context:
Research that solely focuses on local business practices without considering the global implications and interconnections is less frequent, as globalization continues to influence business operations. - Single-Dimensional Performance Metrics:
There is a noticeable decline in studies focusing exclusively on traditional financial performance metrics, with a growing emphasis on multidimensional approaches that consider social and environmental impacts. - Non-Digital Consumer Behavior Research:
With the rise of e-commerce and digital interactions, studies on non-digital consumer behaviors are becoming less common, as researchers prioritize understanding digital consumer experiences.
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