Visual Communication Quarterly
Scope & Guideline
Advancing Knowledge in Visual Communication
Introduction
Aims and Scopes
- Visual Culture Analysis:
The journal emphasizes the critical examination of visual culture, investigating how images shape and are shaped by societal values, beliefs, and practices. - Interdisciplinary Approaches:
It adopts an interdisciplinary perspective, incorporating insights from fields such as media studies, sociology, psychology, and art history to enrich the understanding of visual communication. - Political and Social Commentary:
A significant focus is placed on the role of visual media in political discourse and social movements, analyzing how images can influence public perception and mobilize action. - Methodological Diversity:
The journal encourages diverse methodological approaches, including qualitative analyses, visual ethnography, and multimodal discourse analysis, to capture the complexity of visual communication. - Impact of Digital Media:
It critically examines the evolving landscape of digital media, exploring how platforms like social media alter visual communication practices and influence audience engagement.
Trending and Emerging
- Visual Activism and Social Justice:
There is a growing emphasis on visual activism, particularly in relation to social justice movements, highlighting how visual media can be used to advocate for change and represent marginalized voices. - Digital and Social Media Dynamics:
Research focusing on the impact of digital and social media on visual communication practices is on the rise, as scholars explore how these platforms shape visual narratives and audience interactions. - Multimodal Communication:
Emerging studies are increasingly embracing multimodal communication, analyzing how various modes of representation (text, image, sound) work together to convey complex messages. - Representation of Global Crises:
Themes surrounding the visual representation of global crises, such as climate change and refugee movements, are gaining traction, reflecting a heightened awareness of urgent global issues. - Cognitive and Psychological Dimensions:
An emerging focus on the cognitive and psychological aspects of visual perception and communication is evident, as researchers explore how images affect emotions, cognition, and social behavior.
Declining or Waning
- Traditional Photojournalism:
There has been a noticeable decrease in studies centered around traditional photojournalism, possibly due to the rise of digital and social media platforms that alter how news is visually represented. - Static Visual Representation:
Research focusing solely on static images without considering dynamic contexts or interactive elements is becoming less frequent, as the field increasingly values interactivity and audience participation. - Historical Visual Analysis:
While historical perspectives remain important, there appears to be a waning interest in purely historical analysis of visual culture, with more emphasis now on contemporary issues and real-time visual communication. - Narrowly Defined Genres:
There has been a reduction in studies that focus on narrowly defined genres of visual media, as the journal encourages broader, more integrative analyses that capture multimedia interactions. - Cultural Texts in Isolation:
The examination of cultural texts in isolation is declining, with a shift towards understanding the interconnectedness of visual narratives across different media and cultural contexts.
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