Asia Pacific Journal of Tourism Research
Scope & Guideline
Connecting Research and Practice in Tourism
Introduction
Aims and Scopes
- Technology and Innovation in Tourism:
The journal extensively covers how technology, including digital platforms, artificial intelligence, and smart tourism, influences tourist behavior, travel planning, and destination marketing. - Sustainable Tourism Practices:
Research on sustainable tourism is a core focus, exploring the environmental, social, and economic impacts of tourism activities and strategies for promoting responsible travel. - Cultural and Heritage Tourism:
The journal presents studies on the significance of cultural heritage in tourism, examining how cultural identity, authenticity, and heritage preservation affect tourist experiences. - Tourist Behavior and Experience:
There is a significant emphasis on understanding tourist motivations, behaviors, and emotional experiences, including how these factors influence travel intentions and satisfaction. - Impact of Socio-Economic Factors:
The journal addresses the socio-economic dimensions of tourism, including the effects of government policies, economic development, and social exchange on tourism dynamics. - Crisis Management and Resilience in Tourism:
Research on crisis management, particularly in the context of the COVID-19 pandemic, is a growing area of interest, focusing on recovery strategies and resilience building in the tourism sector.
Trending and Emerging
- Artificial Intelligence and Automation in Tourism:
Recent publications indicate a surge in research exploring the applications of AI and automation in tourism, particularly in enhancing customer experiences and optimizing operational efficiency. - Virtual and Augmented Reality Experiences:
There is a growing interest in how virtual and augmented reality technologies can enhance tourism experiences, with studies examining their impact on destination marketing and visitor engagement. - Environmental Sustainability and Responsible Tourism:
Emerging themes focus on sustainable tourism practices, with an emphasis on eco-friendly behaviors among tourists and the role of tourism in promoting environmental conservation. - Health and Safety in Tourism Post-Pandemic:
Research exploring health and safety concerns in tourism, particularly in the aftermath of the COVID-19 pandemic, is increasingly relevant, addressing tourist perceptions and behavioral changes. - Community-Based and Participatory Tourism:
There is a notable trend towards exploring community-based tourism models, emphasizing local involvement and the socio-economic benefits of tourism for host communities. - Digital Transformation in Tourism:
The impact of digital transformation, including the use of social media and online platforms for tourism marketing and engagement, is a prominent area of emerging research.
Declining or Waning
- Traditional Mass Tourism Studies:
Research focused primarily on mass tourism and its impacts appears to be waning, with a shift towards niche tourism and more sustainable practices. - Static Destination Marketing:
There is a noticeable decline in studies that treat destination marketing as a static concept, as the industry increasingly embraces dynamic, interactive, and technology-driven marketing strategies. - Generalized Tourist Profiles:
Research that relies on generalized profiles of tourists is becoming less common, as there is a growing emphasis on understanding the nuances of diverse tourist motivations and experiences. - Environmental Impact Studies Without Contextual Nuance:
While environmental impact studies remain relevant, there is a declining interest in those that do not incorporate local context or socio-economic factors, as the journal increasingly values integrated approaches.
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