Tourism Review International
Scope & Guideline
Fostering Global Conversations in Tourism Research
Introduction
Aims and Scopes
- Interdisciplinary Research:
The journal emphasizes interdisciplinary approaches, integrating insights from economics, sociology, environmental science, and marketing to understand tourism dynamics. - Impact of Technology on Tourism:
A core focus is on how technological advancements, such as smart tourism technologies and digital transformation through the metaverse, influence tourism experiences and marketing strategies. - Sustainable Tourism Development:
The journal explores sustainable practices within tourism, including community-based tourism, ecotourism, and the socio-economic impacts of tourism on local communities. - Consumer Behavior in Tourism:
Research often addresses consumer behavior, including travel intentions, purchasing decisions, and the emotional aspects of tourism experiences. - Crisis Management and Resilience:
The journal highlights the importance of resilience in tourism, particularly in the context of crises like the COVID-19 pandemic, examining how destinations adapt and recover. - Cultural and Social Dimensions:
Exploration of cultural tourism, including the role of local cultures and heritage in tourism development, and how tourism affects social dynamics within communities.
Trending and Emerging
- Digital Transformation and Metaverse in Tourism:
There is a growing interest in how digital technologies, including the metaverse, are reshaping tourism marketing and consumer interactions, indicating a significant shift towards virtual experiences. - Post-Pandemic Tourism Recovery:
Research focusing on travel sentiment and resilience in the aftermath of COVID-19 highlights the industry's recovery strategies and changing consumer preferences. - Community-based and Responsible Tourism:
An increasing emphasis on community involvement and sustainable practices in tourism development points to a trend towards more responsible tourism that benefits local populations. - The Role of Emotions in Tourism Experiences:
Emerging studies are delving into the emotional dimensions of tourism, exploring how feelings and experiences influence travel behavior and decision-making. - Niche Tourism Markets:
There is a noticeable rise in research on niche tourism markets, such as paranormal tourism and cannabis tourism, reflecting diversification in tourism offerings.
Declining or Waning
- Traditional Tourism Marketing Strategies:
There seems to be a waning focus on conventional tourism marketing strategies, as newer digital and content marketing approaches gain traction. - Overtourism Research:
Although overtourism was a significant concern in previous years, recent publications indicate a reduced emphasis on this topic, possibly as the industry shifts towards recovery post-pandemic. - Economic Impacts of Tourism:
Research specifically focused on the economic impacts at a regional level has become less frequent, perhaps overshadowed by broader discussions on sustainability and resilience.
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