Advances in Hospitality and Tourism Research-AHTR
Scope & Guideline
Exploring the Future of Hospitality and Tourism Research
Introduction
Aims and Scopes
- Sustainable Tourism Practices:
Research exploring sustainable practices in tourism, including environmental sustainability, community engagement, and the role of local stakeholders in promoting responsible tourism. - Consumer Behavior and Experience:
Studies investigating tourist motivations, experiences, and behaviors, particularly in relation to emerging trends such as slow tourism, social media influence, and generational differences. - Technological Innovations in Hospitality:
Analysis of the impact of technology, including AI and digital platforms, on hospitality services, customer interactions, and operational efficiencies. - Cultural and Culinary Tourism:
Focus on the intersections of culture and food within tourism, examining how gastronomic experiences and cultural heritage influence tourist satisfaction and destination branding. - Crisis Management and Resilience:
Research addressing the impacts of crises, such as the COVID-19 pandemic, on the tourism and hospitality sectors, with a focus on recovery strategies and resilience building.
Trending and Emerging
- Impact of Artificial Intelligence:
A growing body of research investigates how AI technologies are reshaping customer service, operational efficiency, and employee experiences in hospitality settings. - Social Media Influence on Tourism:
An increasing focus on how social media platforms affect tourist decision-making, brand perception, and overall travel experiences, particularly among younger generations. - Experiential and Emotional Tourism:
Emerging studies emphasize the importance of emotional connections and experiential quality in tourism, exploring how these factors influence loyalty and satisfaction. - Sustainable and Responsible Tourism:
There is a notable rise in research dedicated to sustainable tourism practices, including the role of tourist citizenship behavior and community-based initiatives. - Health and Safety in Tourism Post-COVID-19:
With the ongoing effects of the pandemic, there is a significant focus on health and safety measures in tourism and hospitality, including crisis management and resilience strategies.
Declining or Waning
- Traditional Marketing Strategies:
There is a noticeable decrease in papers focusing on traditional marketing strategies in favor of digital marketing and social media analytics, reflecting the industry's shift towards online engagement. - Generalized Economic Impact Studies:
Research that broadly assesses the economic impacts of tourism without specific contextual analysis or detailed methodological frameworks has become less prevalent, as scholars seek more nuanced and specific insights. - Static Models of Tourism Demand:
The use of static models to analyze tourism demand has waned, with a growing preference for dynamic, multifaceted models that incorporate real-time data and behavioral insights. - Conventional Hospitality Management Practices:
Articles focusing solely on conventional management practices without integrating modern challenges such as sustainability and technology have decreased, indicating a shift towards more innovative and adaptive management approaches.
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