TOURISM CULTURE & COMMUNICATION
Scope & Guideline
Bridging Cultures Through Tourism and Communication Insights
Introduction
Aims and Scopes
- Cultural Dynamics in Tourism:
Research that investigates how cultural elements, traditions, and heritage shape tourism experiences and practices, emphasizing the role of local and global cultural exchanges. - Communicative Practices in Tourism:
Exploration of communication strategies within the tourism industry, including marketing, cross-cultural communication, and the impact of digital media on tourist interactions. - Impact of Global Events on Travel Behavior:
Analysis of how global events, such as pandemics or political changes, affect travel patterns, tourist motivations, and industry responses. - Sustainable and Ethical Tourism Practices:
Focus on sustainable tourism initiatives, ethical considerations in tourism development, and the promotion of responsible travel behaviors. - Interdisciplinary Approaches to Tourism Studies:
Encouragement of interdisciplinary methodologies, integrating insights from sociology, anthropology, economics, and cultural studies to provide a comprehensive understanding of tourism phenomena.
Trending and Emerging
- Impact of COVID-19 on Tourism:
There is a significant emphasis on the effects of the COVID-19 pandemic on tourism, exploring shifts in traveler behavior, the rise of domestic tourism, and the implications for cultural tourism post-pandemic. - Entangled Tourism Experiences:
Research on the complexities of tourism experiences, including emotional and relational dimensions, is on the rise, highlighting how interconnectedness influences tourists' perceptions and behaviors. - Digital and Virtual Tourism:
The integration of digital technologies in tourism, such as virtual travel experiences and social media influences, is increasingly explored, reflecting changes in how tourists engage with destinations. - Cultural Sustainability and Community Engagement:
A growing focus on sustainable tourism practices that prioritize community involvement and cultural preservation, highlighting the need for ethical engagement with local cultures. - Narrative and Storytelling in Tourism:
The use of storytelling as a marketing tool and its effects on tourist engagement and attachment to places are emerging themes, reflecting a shift towards experiential and immersive tourism.
Declining or Waning
- Traditional Tourism Models:
There is a noticeable reduction in studies focused on conventional tourism models, such as mass tourism or standard hotel experiences, as the field shifts towards more nuanced and diverse tourism practices. - Postcolonial Tourism Perspectives:
Research addressing postcolonial critiques of tourism appears to have waned, with fewer papers exploring the implications of colonial histories on contemporary tourism practices. - Static Cultural Representations:
There is a decline in research focused solely on static representations of culture in tourism, such as traditional cultural performances, as the discourse increasingly emphasizes dynamic and evolving cultural interactions. - Generic Destination Marketing:
Papers centered on generic destination marketing strategies are less frequently published, indicating a shift towards more tailored and culturally sensitive marketing approaches that resonate with specific audiences.
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