Communicare-Journal for Communication Sciences in Southern Africa
Scope & Guideline
Bridging theory and practice in Southern African communication.
Introduction
Aims and Scopes
- Strategic Communication and Public Relations:
The journal explores the dynamics of strategic communication and public relations, particularly in relation to socio-political contexts within Southern Africa, examining how these fields adapt to local challenges and global trends. - Digital and Social Media Communication:
Research in this area focuses on the impact of digital and social media on communication practices, including issues related to misinformation, data commodification, and the role of social media in political campaigns. - Health Communication:
The journal addresses health communication strategies, particularly in light of public health crises such as COVID-19, evaluating the effectiveness of message dissemination and public engagement. - Cultural and Indigenous Communication:
A significant emphasis is placed on the cultural aspects of communication, particularly how indigenous languages and cultural practices influence communication strategies and media representations. - Communication Policy and Ethics:
The journal investigates the ethical implications of communication practices and policies, particularly in relation to media regulation, copyright issues, and the political economy of communication.
Trending and Emerging
- Artificial Intelligence in Communication:
There is a notable increase in studies examining the implications of artificial intelligence on communication practices, including its impact on public relations, strategic communication, and misinformation. - Participatory and Community-Based Communication:
Emerging research emphasizes participatory communication strategies, particularly in health communication initiatives, highlighting the importance of community involvement in message dissemination. - Crisis Communication and Resilience:
The journal is increasingly focusing on crisis communication strategies, especially in the context of health crises and political instability, reflecting the need for effective communication during emergencies. - Ethics and Accountability in Communication:
A growing theme in recent publications is the ethical considerations surrounding communication practices, particularly in relation to social media, public relations, and corporate communication. - Youth and New Media Technologies:
Research focusing on the communication behaviors of youth in relation to new media technologies is on the rise, exploring how these technologies influence political engagement and social awareness.
Declining or Waning
- Traditional Media Critique:
There appears to be a waning focus on traditional media critique, particularly in the context of print journalism, as newer forms of media and communication technologies gain prominence in research. - Media Imperialism:
Research related to media imperialism, while once a critical issue, has become less frequent, possibly due to the rise of local content production and the diversification of media landscapes in Southern Africa. - Normative Communication Models:
The use of normative models of communication, which emphasize idealized forms of communication practices, is declining, as researchers shift towards more descriptive and context-specific analyses.
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