International Journal of Strategic Communication

Scope & Guideline

Elevating Scholarship in the Strategic Communication Sphere.

Introduction

Welcome to the International Journal of Strategic Communication information hub, where our guidelines provide a wealth of knowledge about the journal’s focus and academic contributions. This page includes an extensive look at the aims and scope of International Journal of Strategic Communication, highlighting trending and emerging areas of study. We also examine declining topics to offer insight into academic interest shifts. Our curated list of highly cited topics and recent publications is part of our effort to guide scholars, using these guidelines to stay ahead in their research endeavors.
LanguageEnglish
ISSN1553-118x
PublisherTAYLOR & FRANCIS LTD
Support Open AccessNo
CountryUnited States
TypeJournal
Convergefrom 2010 to 2024
AbbreviationINT J STRATEG COMMUN / Int. J. Strateg. Commun.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
Address2-4 PARK SQUARE, MILTON PARK, ABINGDON OR14 4RN, OXON, ENGLAND

Aims and Scopes

The International Journal of Strategic Communication focuses on the intersection of communication strategies and their effectiveness in various contexts, particularly in political, corporate, and social domains. The journal emphasizes empirical research, theoretical advancements, and practical applications in strategic communication.
  1. Strategic Communication in Political Contexts:
    The journal explores how communication strategies are employed in political campaigns, public diplomacy, and governance, examining the role of narrative, media, and public engagement.
  2. Corporate Communication and Reputation Management:
    It covers the dynamics of corporate communication, including how organizations manage their reputations through strategic messaging, social responsibility initiatives, and crisis communication.
  3. Influencer and Social Media Communication:
    Research on the impact of social media influencers and digital platforms on brand communication, public perception, and consumer behavior is a significant focus area.
  4. Health Communication Strategies:
    The journal examines communication strategies in public health, particularly during crises like the COVID-19 pandemic, focusing on how messages shape public understanding and compliance.
  5. Diversity and Inclusion in Communication:
    There is a consistent emphasis on issues of gender, race, and social equity within strategic communication, analyzing how various demographics interact with and shape communication practices.
  6. Organizational Communication and Internal Strategies:
    This area includes studies on internal communication practices, employee engagement, and the impact of leadership communication on organizational culture.
The International Journal of Strategic Communication has identified several emerging themes that reflect current trends in communication research and practice, highlighting the evolving nature of the field.
  1. Digital and Social Media Strategies:
    Recent publications emphasize the importance of digital platforms in shaping communication strategies, particularly in public relations and marketing.
  2. Impact of Misinformation and Crisis Communication:
    There is a growing focus on how organizations respond to misinformation during crises, highlighting the need for effective communication strategies to maintain public trust.
  3. Influencer Marketing and Authenticity:
    Research exploring the role of influencers in brand communication, particularly regarding authenticity and audience engagement, has gained significant attention.
  4. Health Communication in Crisis Situations:
    The COVID-19 pandemic has led to an increased emphasis on health communication strategies, particularly in how organizations convey messages during public health emergencies.
  5. Diversity and Social Justice in Communication:
    Emerging themes related to diversity, equity, and inclusion in strategic communication practices are becoming more prevalent, reflecting broader societal movements.
  6. Organizational Resilience and Internal Communication:
    Recent studies focus on how internal communication strategies contribute to organizational resilience, especially during times of uncertainty and crisis.

Declining or Waning

While the journal has seen a rise in certain themes, some areas appear to be losing prominence, reflecting shifts in research focus and societal relevance.
  1. Traditional Media Communication:
    As digital platforms become more dominant, research focusing solely on traditional media communication strategies seems to be declining, with fewer papers addressing this area.
  2. Static Crisis Communication Models:
    There is a noticeable reduction in studies that rely on static models of crisis communication, as newer, more dynamic approaches gain traction.
  3. Celebrity Endorsement without Contextual Analysis:
    The journal has published fewer papers focusing on celebrity endorsement strategies without considering the broader social and political implications.
  4. Passive Audience Theories:
    The focus on passive audience models in communication seems to be waning, as newer research emphasizes active audience participation and engagement.
  5. Single-Channel Communication Strategies:
    Research centered around single-channel communication strategies is declining, reflecting a shift towards multi-channel and integrated communication approaches.

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