International Journal of Strategic Communication
Scope & Guideline
Elevating Scholarship in the Strategic Communication Sphere.
Introduction
Aims and Scopes
- Strategic Communication in Political Contexts:
The journal explores how communication strategies are employed in political campaigns, public diplomacy, and governance, examining the role of narrative, media, and public engagement. - Corporate Communication and Reputation Management:
It covers the dynamics of corporate communication, including how organizations manage their reputations through strategic messaging, social responsibility initiatives, and crisis communication. - Influencer and Social Media Communication:
Research on the impact of social media influencers and digital platforms on brand communication, public perception, and consumer behavior is a significant focus area. - Health Communication Strategies:
The journal examines communication strategies in public health, particularly during crises like the COVID-19 pandemic, focusing on how messages shape public understanding and compliance. - Diversity and Inclusion in Communication:
There is a consistent emphasis on issues of gender, race, and social equity within strategic communication, analyzing how various demographics interact with and shape communication practices. - Organizational Communication and Internal Strategies:
This area includes studies on internal communication practices, employee engagement, and the impact of leadership communication on organizational culture.
Trending and Emerging
- Digital and Social Media Strategies:
Recent publications emphasize the importance of digital platforms in shaping communication strategies, particularly in public relations and marketing. - Impact of Misinformation and Crisis Communication:
There is a growing focus on how organizations respond to misinformation during crises, highlighting the need for effective communication strategies to maintain public trust. - Influencer Marketing and Authenticity:
Research exploring the role of influencers in brand communication, particularly regarding authenticity and audience engagement, has gained significant attention. - Health Communication in Crisis Situations:
The COVID-19 pandemic has led to an increased emphasis on health communication strategies, particularly in how organizations convey messages during public health emergencies. - Diversity and Social Justice in Communication:
Emerging themes related to diversity, equity, and inclusion in strategic communication practices are becoming more prevalent, reflecting broader societal movements. - Organizational Resilience and Internal Communication:
Recent studies focus on how internal communication strategies contribute to organizational resilience, especially during times of uncertainty and crisis.
Declining or Waning
- Traditional Media Communication:
As digital platforms become more dominant, research focusing solely on traditional media communication strategies seems to be declining, with fewer papers addressing this area. - Static Crisis Communication Models:
There is a noticeable reduction in studies that rely on static models of crisis communication, as newer, more dynamic approaches gain traction. - Celebrity Endorsement without Contextual Analysis:
The journal has published fewer papers focusing on celebrity endorsement strategies without considering the broader social and political implications. - Passive Audience Theories:
The focus on passive audience models in communication seems to be waning, as newer research emphasizes active audience participation and engagement. - Single-Channel Communication Strategies:
Research centered around single-channel communication strategies is declining, reflecting a shift towards multi-channel and integrated communication approaches.
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