Corporate Communications
Scope & Guideline
Shaping Strategies for Effective Organizational Communication
Introduction
Aims and Scopes
- Corporate Social Responsibility (CSR) Communication:
The journal emphasizes the role of CSR in shaping corporate identity and stakeholder perceptions, exploring how organizations communicate their social contributions and ethical commitments. - Crisis Communication and Management:
A significant area of focus is on how organizations navigate crises through strategic communication, analyzing the effectiveness of messaging and the impact on reputation and trust. - Digital Communication Strategies:
The journal addresses the evolving landscape of digital communication, including the use of social media, online engagement, and the implications of digital technologies for corporate messaging. - Inclusivity and Diversity in Communication:
There is a consistent focus on examining how organizations address issues of inclusivity and diversity in their communication practices, particularly in relation to gender and cultural representation. - Brand Management and Consumer Engagement:
The journal explores the dynamics of brand management, particularly how corporate communications influence consumer perceptions, loyalty, and engagement. - Public Relations Theory and Practice:
The journal contributes to the theoretical foundations of public relations, investigating the principles and practices that guide effective communication strategies within organizations.
Trending and Emerging
- Sustainability and Environmental Communication:
A significant increase in research focused on sustainability highlights the corporate sector's responsibility in addressing environmental issues and communicating sustainability efforts to stakeholders. - Impact of Social Media and Influencer Marketing:
The rise of social media as a critical communication tool has led to a surge in studies examining the role of influencers and digital engagement strategies in shaping brand perceptions. - Corporate Social Advocacy:
Emerging discussions around corporate social advocacy demonstrate a trend towards organizations taking stances on social issues, reflecting a shift in consumer expectations and corporate accountability. - The Role of Crisis Communication in Digital Contexts:
In light of recent global crises, there is an increased focus on how organizations manage crises through digital communication channels, emphasizing the need for agility and responsiveness. - Employee Engagement and Internal Communication:
Research exploring employee engagement strategies and their link to effective internal communication practices is gaining traction, emphasizing the importance of organizational culture and transparency. - Intersection of Technology and Communication:
Themes related to the impact of technology on communication practices, including discussions on digital transformation and the use of analytics in corporate communications, are increasingly prevalent.
Declining or Waning
- Traditional Media Relations:
There is a noticeable decrease in research focused on traditional media relations strategies, as organizations increasingly prioritize digital and social media communication. - Internal Communication as a Standalone Topic:
While still relevant, the exploration of internal communication as a separate discipline appears to be waning, with a growing integration of internal communication topics within broader discussions of corporate communication. - Purely Theoretical Approaches without Empirical Evidence:
There has been a shift towards empirical research and practical applications, leading to a decline in purely theoretical explorations that do not incorporate real-world case studies or data. - Solely Focused Gender Issues:
Although gender representation remains important, the specific focus on gender issues in isolation is declining as broader themes of inclusivity and diversity gain traction. - Crisis Communication in Non-Digital Contexts:
The emphasis on crisis communication strategies that do not consider digital platforms is diminishing, reflecting the need for contemporary approaches that account for online dynamics.
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