Corporate Communications

Scope & Guideline

Shaping Strategies for Effective Organizational Communication

Introduction

Immerse yourself in the scholarly insights of Corporate Communications with our comprehensive guidelines detailing its aims and scope. This page is your resource for understanding the journal's thematic priorities. Stay abreast of trending topics currently drawing significant attention and explore declining topics for a full picture of evolving interests. Our selection of highly cited topics and recent high-impact papers is curated within these guidelines to enhance your research impact.
LanguageEnglish
ISSN1356-3289
PublisherEMERALD GROUP PUBLISHING LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Convergefrom 1996 to 2024
AbbreviationCORP COMMUN / Corp. Commun.
Frequency4 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressFloor 5, Northspring 21-23 Wellington Street, Leeds, W YORKSHIRE LS1 4DL, ENGLAND

Aims and Scopes

The journal 'Corporate Communications' serves as a pivotal platform for scholarly discourse on the intersection of corporate communication strategies, public relations, and social responsibility. Its primary focus is on understanding how organizations communicate internally and externally, particularly in the context of societal challenges, stakeholder engagement, and evolving communication technologies.
  1. Corporate Social Responsibility (CSR) Communication:
    The journal emphasizes the role of CSR in shaping corporate identity and stakeholder perceptions, exploring how organizations communicate their social contributions and ethical commitments.
  2. Crisis Communication and Management:
    A significant area of focus is on how organizations navigate crises through strategic communication, analyzing the effectiveness of messaging and the impact on reputation and trust.
  3. Digital Communication Strategies:
    The journal addresses the evolving landscape of digital communication, including the use of social media, online engagement, and the implications of digital technologies for corporate messaging.
  4. Inclusivity and Diversity in Communication:
    There is a consistent focus on examining how organizations address issues of inclusivity and diversity in their communication practices, particularly in relation to gender and cultural representation.
  5. Brand Management and Consumer Engagement:
    The journal explores the dynamics of brand management, particularly how corporate communications influence consumer perceptions, loyalty, and engagement.
  6. Public Relations Theory and Practice:
    The journal contributes to the theoretical foundations of public relations, investigating the principles and practices that guide effective communication strategies within organizations.
Recent publications in 'Corporate Communications' indicate a shift towards addressing contemporary societal issues and integrating innovative communication strategies. Emerging themes reflect the journal's responsiveness to global trends and the evolving landscape of corporate communications.
  1. Sustainability and Environmental Communication:
    A significant increase in research focused on sustainability highlights the corporate sector's responsibility in addressing environmental issues and communicating sustainability efforts to stakeholders.
  2. Impact of Social Media and Influencer Marketing:
    The rise of social media as a critical communication tool has led to a surge in studies examining the role of influencers and digital engagement strategies in shaping brand perceptions.
  3. Corporate Social Advocacy:
    Emerging discussions around corporate social advocacy demonstrate a trend towards organizations taking stances on social issues, reflecting a shift in consumer expectations and corporate accountability.
  4. The Role of Crisis Communication in Digital Contexts:
    In light of recent global crises, there is an increased focus on how organizations manage crises through digital communication channels, emphasizing the need for agility and responsiveness.
  5. Employee Engagement and Internal Communication:
    Research exploring employee engagement strategies and their link to effective internal communication practices is gaining traction, emphasizing the importance of organizational culture and transparency.
  6. Intersection of Technology and Communication:
    Themes related to the impact of technology on communication practices, including discussions on digital transformation and the use of analytics in corporate communications, are increasingly prevalent.

Declining or Waning

As the field of corporate communications evolves, certain themes have shown a decline in prominence within recent publications. This shift may reflect changing priorities in research focus or the emergence of new areas of interest.
  1. Traditional Media Relations:
    There is a noticeable decrease in research focused on traditional media relations strategies, as organizations increasingly prioritize digital and social media communication.
  2. Internal Communication as a Standalone Topic:
    While still relevant, the exploration of internal communication as a separate discipline appears to be waning, with a growing integration of internal communication topics within broader discussions of corporate communication.
  3. Purely Theoretical Approaches without Empirical Evidence:
    There has been a shift towards empirical research and practical applications, leading to a decline in purely theoretical explorations that do not incorporate real-world case studies or data.
  4. Solely Focused Gender Issues:
    Although gender representation remains important, the specific focus on gender issues in isolation is declining as broader themes of inclusivity and diversity gain traction.
  5. Crisis Communication in Non-Digital Contexts:
    The emphasis on crisis communication strategies that do not consider digital platforms is diminishing, reflecting the need for contemporary approaches that account for online dynamics.

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