Journal of Brand Management

metrics 2024

Unveiling the Dynamics of Effective Branding

Introduction

The Journal of Brand Management, published by Palgrave Macmillan Ltd, is a leading academic publication that delves into the intricate dynamics of brand strategy, management, and innovation. With an ISSN of 1350-231X and an E-ISSN of 1479-1803, this journal has established itself as a critical resource for scholars and practitioners, facilitating insights into effective branding approaches and their applications across various industries. The journal proudly holds a Q2 ranking in Marketing and a prestigious Q1 rank in Strategy and Management for 2023, reflecting its impact and relevance in the academic community. Offering access to high-quality, peer-reviewed research, it stands out with notable Scopus ranks—Rank #77 in Strategy and Management and Rank #42 in Marketing—placing it within the top percentiles nationally and internationally. As the field of brand management continues to evolve, the Journal of Brand Management serves as an essential platform for advancing knowledge and practices, making it indispensable for researchers, professionals, and students dedicated to the art and science of branding.

Metrics 2024

SCIMAGO Journal Rank1.17
Journal Impact Factor4.00
Journal Impact Factor (5 years)4.70
H-Index68
Journal IF Without Self4.00
Eigen Factor0.00
Normal Eigen Factor0.33
Influence0.80
Immediacy Index0.80
Cited Half Life9.30
Citing Half Life8.60
JCI0.86
Total Documents719
WOS Total Citations3309
SCIMAGO Total Citations4943
SCIMAGO SELF Citations602
Scopus Journal Rank1.17
Cites / Document (2 Years)5.75
Cites / Document (3 Years)6.34
Cites / Document (4 Years)6.28

Metrics History

Rank 2024

Scopus

Strategy and Management in Business, Management and Accounting
Rank #77/478
Percentile 83.89
Quartile Q1
Marketing in Business, Management and Accounting
Rank #42/210
Percentile 80.00
Quartile Q1

IF (Web Of Science)

BUSINESS
Rank 92/302
Percentile 69.70
Quartile Q2
MANAGEMENT
Rank 119/401
Percentile 70.40
Quartile Q2

JCI (Web Of Science)

BUSINESS
Rank 105/302
Percentile 65.23
Quartile Q2
MANAGEMENT
Rank 154/402
Percentile 61.69
Quartile Q2

Quartile History

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