Journal of Brand Management

Scope & Guideline

Illuminating the Path to Brand Mastery

Introduction

Welcome to your portal for understanding Journal of Brand Management, featuring guidelines for its aims and scope. Our guidelines cover trending and emerging topics, identifying the forefront of research. Additionally, we track declining topics, offering insights into areas experiencing reduced scholarly attention. Key highlights include highly cited topics and recently published papers, curated within these guidelines to assist you in navigating influential academic dialogues.
LanguageEnglish
ISSN1350-231x
PublisherPALGRAVE MACMILLAN LTD
Support Open AccessNo
CountryUnited Kingdom
TypeJournal
Converge2005, from 2008 to 2024
AbbreviationJ BRAND MANAG / J. Brand Manag.
Frequency6 issues/year
Time To First Decision-
Time To Acceptance-
Acceptance Rate-
Home Page-
AddressBRUNEL RD BLDG, HOUNDMILLS, BASINGSTOKE RG21 6XS, HANTS, ENGLAND

Aims and Scopes

The Journal of Brand Management is dedicated to advancing the understanding of brand management through rigorous research and comprehensive analysis. It focuses on the interplay between brands and consumers, the strategies employed by brands, and the socio-economic implications of branding in various contexts. The journal aims to provide a platform for both theoretical and empirical studies that contribute to the broader discourse on branding.
  1. Brand Equity and Consumer Relationships:
    This area explores how brand equity is built and measured, focusing on consumer relationships, brand loyalty, and emotional connections that consumers form with brands.
  2. Brand Strategy and Management:
    Research in this scope includes brand positioning, brand architecture, and the strategic decisions brands make in response to market dynamics and consumer behavior.
  3. Brand Experience and Engagement:
    This encompasses studies on how consumers engage with brands through various channels, including digital platforms and experiential marketing, assessing the impact on brand perception.
  4. Social and Ethical Dimensions of Branding:
    This theme examines how brands navigate social responsibility, activism, and ethical considerations in their branding strategies and consumer interactions.
  5. Cultural and Contextual Influences on Branding:
    Research focuses on how cultural differences and context shape brand perceptions and consumer behavior, particularly in global markets.
  6. Innovative Branding Techniques:
    This includes investigations into emerging branding practices, such as the use of digital media, influencer marketing, and storytelling in brand communication.
The Journal of Brand Management has been responsive to emerging trends and themes in the branding landscape. Recent publications reflect a shift towards contemporary issues that resonate with current consumer sentiments and technological advancements. This section outlines the trending and emerging themes identified in the journal's recent articles.
  1. Brand Activism and Social Responsibility:
    A significant increase in studies examining the role of brands in social movements and their responsibilities towards societal issues highlights a growing trend towards activism in branding.
  2. Digital Engagement and Technology Integration:
    Research focusing on digital platforms, such as social media and immersive technologies, reflects the increasing importance of digital engagement strategies in brand management.
  3. Consumer-Centric Brand Strategies:
    There is a notable trend towards understanding consumer behavior and preferences, emphasizing co-creation, personalization, and the role of consumer emotions in brand relationships.
  4. Sustainability and Ethical Branding:
    Emerging themes around sustainability practices and ethical branding are becoming more prevalent, with brands increasingly held accountable for their environmental and social impact.
  5. Influencer and Community Dynamics:
    The role of social media influencers and brand communities in shaping consumer perceptions and behaviors is gaining attention, reflecting the changing landscape of consumer-brand interactions.

Declining or Waning

While the Journal of Brand Management has maintained a robust focus on various aspects of branding, certain themes have shown signs of declining prominence in recent publications. This section highlights those areas that appear to be waning in frequency or relevance.
  1. Traditional Branding Models:
    There has been a noticeable decline in research focusing on classic branding theories and models, as newer, more dynamic frameworks that account for digital transformation and consumer behavior changes are gaining traction.
  2. Static Brand Identity Studies:
    Research that emphasizes a static view of brand identity without considering the evolving nature of consumer interactions and market changes is becoming less common.
  3. Overly Broad Brand Metrics:
    Studies that rely on generic metrics for measuring brand success, without context-specific adaptations, are less frequent as scholars seek more nuanced and tailored approaches.
  4. Nostalgia Marketing:
    Although nostalgia marketing has been a popular topic, recent publications suggest a shift towards more contemporary themes, indicating a decline in interest in this area as brands evolve.
  5. Luxury Branding Exclusivity:
    Research focused solely on the exclusivity of luxury brands is diminishing as discussions increasingly incorporate accessibility, sustainability, and consumer empowerment.

Similar Journals

JOURNAL OF ADVERTISING

Illuminating Trends in Advertising and Business Dynamics
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 0091-3367Frequency: 4 issues/year

JOURNAL OF ADVERTISING stands as a premier publication in the dynamic fields of Advertising, Marketing, Communication, and Business Management, published by Routledge Journals, Taylor & Francis Ltd. With a distinguished history of excellence since its inception in 1972, this journal has maintained a strong reputation, currently classified in the Q1 category across multiple disciplines, including Business and International Management, Communication, and Marketing. It ranks impressively within the Scopus metrics, placing in the top 3% of Communication journals and the top 10% in both Marketing and Business Management categories. The journal's impact is bolstered by its commitment to publishing high-quality, peer-reviewed research that advances the understanding of advertising practices, strategies, and their implications in today's global market. While not an open-access journal, it offers robust academic support to researchers, professionals, and students aiming to contribute to this critical area of study. The JOURNAL OF ADVERTISING is essential reading for anyone seeking to stay at the forefront of advertising research and its practical applications.

Journal of Global Scholars of Marketing Science

Pioneering Research for a Global Marketplace
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 2163-9159Frequency: 4 issues/year

The Journal of Global Scholars of Marketing Science, published by Routledge Journals, Taylor & Francis Ltd, serves as a pivotal platform for advancing the field of marketing science and related disciplines. Established in 2011 and continuing its innovative trajectory through 2024, this journal aspires to contribute to the understanding of global marketing practices while engaging with the complexities of the modern marketplace. With a distinguished reputation reflected in its Q1 quartile ranking in Arts and Humanities and impressive placement in both Social Sciences and Marketing domains, it positions itself at the forefront of academic discourse. Researchers, professionals, and students alike will find valuable peer-reviewed articles that explore emerging trends, theoretical advancements, and practical implications in marketing. Although currently not offering an open-access model, the journal remains instrumental in fostering scholarly debate, making its contributions essential for those seeking to unravel the intricacies of global marketing challenges.

JOURNAL OF RETAILING

Navigating the evolving landscape of retailing.
Publisher: ELSEVIER SCIENCE INCISSN: 0022-4359Frequency: 4 issues/year

JOURNAL OF RETAILING, published by Elsevier Science Inc, stands as a premier platform for advancing knowledge in the fields of marketing and retail management. With an ISSN of 0022-4359 and E-ISSN of 1873-3271, this esteemed journal has established itself as a vital resource since its inception, covering essential and emerging topics relevant to retailing strategies, consumer behavior, and market dynamics. Recognized in the top quartile (Q1) of Marketing journals as of 2023, it demonstrates remarkable impact with a Scopus rank of #17 out of 210, placing it in the 92nd percentile among its peers. Although the journal does not currently offer open access options, it is committed to scholarly excellence, catering to researchers, practitioners, and students who seek to deepen their expertise in the retail sector. The journal's convergence from 1993 to 2024 reflects its ongoing relevance and adaptability to the evolving landscape of retailing, making it an indispensable resource for anyone interested in cutting-edge retail research and practical applications.

EUROPEAN JOURNAL OF MARKETING

Pioneering New Paths in Marketing Theory and Application.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 0309-0566Frequency: 10 issues/year

The EUROPEAN JOURNAL OF MARKETING, published by EMERALD GROUP PUBLISHING LTD, stands as a leading platform for scholarly discourse in the field of marketing. With an impressive impact factor that reflects its significant influence and reputation, this journal is categorized in the esteemed Q1 quartile for marketing as of 2023. Spanning from its inception in 1967 to 2024, the journal serves as a rich resource for researchers, professionals, and students alike, focusing on innovative practices and theoretical advancements in the marketing landscape. Located in the United Kingdom, the journal is recognized for its rigorous peer-review process and commitment to enhancing marketing knowledge worldwide, making it an essential read for anyone seeking to stay abreast of the latest trends and insights in the industry. Readers can access a plethora of articles that delve into various facets of marketing, ensuring that their research and professional practices are informed by the most current and relevant findings in the field.

International Journal of Tourism Cities

Advancing Sustainable Tourism in Urban Landscapes
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 2056-5607Frequency: 4 issues/year

The International Journal of Tourism Cities, published by Emerald Group Publishing Ltd, is a premier scholarly platform dedicated to advancing knowledge within the fields of tourism and urban studies. With an ISSN of 2056-5607 and an E-ISSN of 2056-5615, this journal boasts a significant impact in its category, firmly positioned in the Q1 quartile for Geography, Planning and Development (2023), and Q2 for both Management, Monitoring, Policy and Law, and Tourism, Leisure and Hospitality Management. Researchers, practitioners, and students engaged in these dynamic sectors will benefit from high-quality, peer-reviewed articles that explore the intersection of tourism and urbanization, offering insights into sustainable development, policy implications, and innovative management strategies. Operating under rigorous academic standards, the journal has made substantial inroads in Scopus rankings, attesting to its influence (ranked 120th in Geography and Planning, 102nd in Environmental Science, and 47th in Tourism Management). Although it does not currently offer open access, its commitment to enhancing the academic discourse surrounding tourism cities ensures that readers are equipped with the most relevant and impactful research from 2015 to 2024.

Journal of Product and Brand Management

Uncovering the secrets of successful branding and marketing.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1061-0421Frequency: 7 issues/year

Journal of Product and Brand Management, published by Emerald Group Publishing Ltd, stands as a premier outlet for scholarly research in the fields of product development, brand strategy, and marketing management. With a strong impact on industry practices and academic discourse, this quarterly journal has consistently reflected its influence through its Q1 rankings in Management of Technology and Innovation, Marketing, and Strategy and Management for 2023, positioning it in the top tiers of its categories. Researchers and professionals alike will find the articles published from 1992 to 2024 invaluable, as they critically explore cutting-edge theories and practical applications that enhance understanding of product and brand dynamics in today’s marketplace. While access options are not specified as Open Access, the journal remains a cornerstone for those aiming to stay ahead in the fields of management and marketing. The journal's commitment to fostering innovative insights serves as a vital resource for academics, practitioners, and students dedicated to advancing their knowledge and expertise in the constantly evolving landscape of product and brand management.

Journal of Retailing and Consumer Services

Connecting Research and Practice in Retail Excellence
Publisher: ELSEVIER SCI LTDISSN: 0969-6989Frequency: 6 issues/year

Journal of Retailing and Consumer Services, published by Elsevier Science Ltd, is a premier, comprehensive academic journal focused on the dynamic fields of marketing, retailing, and consumer behavior. With a strong emphasis on the interplay between consumer services and retail practices, this journal has maintained a Q1 ranking within the marketing category as of 2023, placing it among the top 5% of journals in its field according to Scopus, where it ranks #5 out of 210. The journal's impact is underscored by its significant readership and contribution to the ongoing dialogue regarding consumer service innovations, retail strategies, and market trends. Researchers, professionals, and students interested in the latest empirical research and theoretical advancements will find valuable insights and a collaborative platform for knowledge exchange within its pages. The ISSN of the journal is 0969-6989 for print and 1873-1384 for electronic issues, reflecting its commitment to accessibility and dissemination in the field from its inception in 1994 through to its convergence year of 2025.

Journal of Marketing Theory and Practice

Advancing marketing insights through rigorous research.
Publisher: ROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDISSN: 1069-6679Frequency: 4 issues/year

Journal of Marketing Theory and Practice is a prestigious academic journal published by Routledge Journals, Taylor & Francis Ltd, dedicated to advancing the field of marketing through rigorous research and innovative theoretical discussions. Renowned for its impact factor and solid placement within the Q2 category of Marketing in 2023, this journal has established itself as a vital resource for professionals, researchers, and scholars alike, ranking 65th among 210 within the Scopus database for Business, Management, and Accounting, thereby signalling its influential role in the field. With a commitment to bridging theory and practice, the journal covers a wide range of topics that address contemporary marketing challenges and trends, making it an essential platform for disseminating cutting-edge insights from 2005 to 2024. Researchers and practitioners seeking to enhance their understanding of marketing dynamics are encouraged to explore the journal's extensive archives and contribute to its ongoing dialogue.

International Journal of Marketing Communication and New Media

Unveiling the latest trends in marketing communication.
Publisher: INST SUPERIOR ENTRE DOURO & VOUGAISSN: 2182-9306Frequency: 2 issues/year

Welcome to the International Journal of Marketing Communication and New Media, a premier platform dedicated to advancing the field of marketing communication in the rapidly evolving digital landscape. Published by the esteemed INST SUPERIOR ENTRE DOURO & VOUGA in Portugal, this journal facilitates an invaluable exchange of research and insights among scholars, practitioners, and students. With an ISSN of 2182-9306, it aims to explore innovative marketing communication strategies and new media applications, making a significant impact in the realms of advertising, public relations, and digital marketing. Although the journal operates under a subscription model, it remains committed to disseminating high-quality, peer-reviewed research that reflects current trends and challenges in the marketing industry. By contributing to this journal, you will join a vibrant community of thought leaders dedicated to shaping the future of marketing communication.

Asia Pacific Journal of Marketing and Logistics

Advancing Insights in Marketing and Logistics.
Publisher: EMERALD GROUP PUBLISHING LTDISSN: 1355-5855Frequency: 10 issues/year

Asia Pacific Journal of Marketing and Logistics is a premier publication dedicated to advancing research in the fields of marketing and logistics within the dynamic Asia Pacific region. Published by EMERALD GROUP PUBLISHING LTD in the United Kingdom, this esteemed journal boasts impressive rankings, holding a Q1 classification in Business and International Management and Q2 classifications in both Marketing and Strategy and Management as of 2023. With its rich history from 1993 to 2024, the journal has established itself as a critical platform for scholars and practitioners, providing insights that drive innovative practices and strategies. Although it does not currently offer open access options, it remains essential reading for anyone involved in these fields, evidenced by its strong Scopus rankings and high percentiles in various categories. By fostering discussions on contemporary issues and emerging trends, the Asia Pacific Journal of Marketing and Logistics is committed to contributing significantly to the discourse within academia and industry.